Implementingcitizenshipbehavioralchangeinitiatives. Case studiesacrossthe Alpine Space Area from the SaMBAProject

The SaMBA project is co-financedby the EuropeanRegionalDevelopment Fund throughthe InterregAlpine Space programme

SaMBA website:

www.alpine-space.eu/projects/samba/en/home

SaMBA – Sustainable Mobility Behaviours in the

Alpine Region

A big community that cooperates….

The SaMBA project is co-financed by the European Regional Development Fund through the Interreg Alpine Space programme

…13 PROJECT PARTNERS

… 41 OBSERVERS

5 AUSTRIANS - 1 BELGIAN - 1 SWISS - 9 GERMANS - 6 FRENCH - 15 ITALIANS - 3 SLOVENIAN

…16 EU PROJECTS

The SaMBA project is co-financed by the European Regional Development Fund through the Interreg Alpine Space programmelinksfoundation.com

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by creating a transnational

community and providing themwith knowledge

and tools

to implementbehaviour

change policies

based on rewardand pricing

schemes that are co-designed by

the citizens, equitable, related

to the externalcosts of transport

The SaMBA project is co-financed by the European Regional Development Fund through the Interreg Alpine Space programme

A big community that cooperates…

…to achieve a common goal

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COPYRIGHT ©2019 LINKS

to promote low carbon mobility in

the AS area

Behaviour change policies impact

estimation method and tool

Recommendations for the development

of harmonized behavior change

policies

Handbook for implementing

behavior change policies

A sound project… with concrete outputs

linksfoundation.com

COPYRIGHT ©2019 LINKS

2transnational workshops

1 transnational community

10national workshops

9pilot cases

A participative project…

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COPYRIGHT ©2019 LINKS

WHO WANTS TOCHANGE IN SAMBA?

PARC NATUREL REGIONAL DU VERCORS (FR)

Change: encourage carpooling

Policy: communication, frequent hitchhiker programme (App)

Change: encourage carpooling

Policy: Reserved parking space, entry fast-pass, gifts, ...

TOURISTS MOBILITY

INHABITANTS MOBILITY

MOBILITY LINKED TO EVENTS

Change: increase public transportusage

Policy: increase communication, storytelling, partners labelling

CITYCLICLING+ (DE)

Competition as a way to get people to cycle

Target groups: Policy-makers and general public

MUNICH COUNTIES (DE)Dachau, Fürstenfeldbruck, Munich, Starnberg

Right Information

At the right time?

What motivates people to change their behaviour?

Digital rewards

And competition?

Financial rewards?

Develop a standardized Mobility

Information package for the MVV counties

Testing with MUV App

CITY OF SALZBURG (AT)

Enhancing mobility behaviour change in new

building and refurbishment projectsTARGET GROUP

• People in changing life situations like the change of residence

TWO PILOT AREAS

• new building projekt „Kendlerpark“

• refurbishment project „Friedrich-Inhauser-Straße“

PERSONAL MOBILITY ADVICE supported by the development and provision of site-specific mobility information (brochures, folders, story maps ...) analog & digital.

MOTIVATION through incentives and ICTs and

GRENOBLE URBAN AREA (FR)

A carpooling line...

Implemented on a heavy-traffic itinerary

Dedicated to work commuters who go to the city everyday

Based on a concept that is expected to remove obstacles of carpooling practise : no planning or engagement necessary

With an app-designed website, simple and friendly

Carpoolers rewarded with gifts through an incentive platform : up to 100 € value a month !

MUNICIPALITY OF KOPER (SI)

ENCOURAGE CHANGE IN TRAVEL HABITS THROUGH

INCENTIVES AND A POSITIVE APPROACH

Schoolars in primary school – WALKBUS

Children in kindergarden – WHITE RABBIT

Elder population 65+ - CYCLING for HAPPINES

European mobility week –

ACTIVE SUSTAINABLE MOBILITY

WEEK

Employees in public administration –

SUSTAINABLE MOBILITY PLAN

BOHINJ & TRŽIČ (SI)

Change: join 3 bus services into a seamless service.

Policy: Subsidies and bus stops

parking and bus pricing as part of an integrated mobility strategy to nudge target users

Parking policy in Tržič

Public transportation in Bohinj

Behavioural change

Change: Indroduction of paid parking

Policy: Participative and fact-basedparking policy

Tržič

Bohinj

City of Chieri“Augusto Monti” and “Bernardo Vittone” High Schools

- Reduce the use of cars and

the number of home-school

trips by car through the

experimentation of single

user or community rewardsmanaged by the MUV app

walk more…

…drive less

more than

2.500

students

- Encourage students

and their families to

change their behavior

towards sustainable and low-carbon mobility

Partner's objectives in the project

PROVINCE OF PADOVA

- the hospital structure serves 46 municipalities

- 250 university students

- 1250 workers (more work shifts)

- the parking has 1385 free places

- the area is served by buses but there are few

users

- the pilot case includes a pricing activity, an

awareness campaign and an improvement in

intermodal connections

LINKS Foundation is a non-profit institution operating at

international level carrying out applied research.

We develop cutting-edge technologies and innovative

processes applied to real cases with an entrepreneurial

approach, multidisciplinary and problem solving oriented, to

face the challenges set by digital transformation and its

impact on environment and society.

STEFANIA MAURO

Urban Mobility & Logistic Systems area

stefania.mauro@linksfoundation.com

linksfoundation.com

LINKS FOUNDATION