www.consorziovinonobile.it

Where do we come from?

Montepulciano Area

The entire area cover 16.500 hectares

Montepulciano's history has always been closely linked to the fame of

its vines and wines, as demonstrated by the centuries-old cellars in the

town.

… was also mentioned by significant and influential writers from

Europe during 18th and 19th century, particularly some French writers,

giving us a sign of the importance and the level of quality and

prestige it had achieved.

Vino Nobile and Montepulciano History

…also across the Ocean have had great admirer.

Thomas Jefferson “The complete book of U.S. Presidents” (1801-9)

Voltaire “Candide” (1759)

Alexandre Dumas “Count of Montecristo” (1846)

The Consortium of Vino Nobile

Founded in 1965 with the aim of promoting and protecting the Vino Nobile di Montepulciano in Italy and in the rest of the world.

The wine producers that are currently members of the Consortium

represent 90% of the registered vineyards producing Vino Nobile di Montepulciano.

The total bottling wineries associated are 74:

- 14 more then 130.000 bott. Sold/year

- 18 between 40.000 and 130.000 bott. Sold/year

- 42 less then 40.000 bott. Sold/year

On 12 July 1966, “Vino Nobile di Montepulciano” obtained

“Denominazione di Origine Controllata” (D.O.C.) and regulated its

production.

Since 1 July 1980 “Vino Nobile” has boasted the

most important recognition, “Denominazione di Origine Controllata

e Garantita” (D.O.C.G.)

Vino Nobile “recent” History

Montepulciano Appellations

Vino Nobile di Montepulciano DOCG

Vino Nobile di Montepulciano Riserva DOCG

Vino Rosso di Montepulciano

DOC

Vin Santo di Montepulciano

DOC

Montepulciano Vineyards

Area governed by the

Montepulciano Municipality

Vineyards planted between

250 and 600 metres above

sea level

1.300 hectares Vino Nobile di Montepulciano

350 hectares Rosso di Montepulciano

Production zone

VINO NOBILE Grape Varieties allowed

Sangiovese Minimum 70%

(locally called Prugnolo Gentile)

Other more used grape varieties:

•Colorino

•Canaiolo

•Cabernet S.

•Merlot

•Other authorized varieties by Tuscany Region

Local grapes

International grapes

VINO NOBILE Ageing

Vino Nobile di Montepulciano

At least 2 years of ageing before

selling. (today 2010 harvest)

Vino Nobile Riserva

At least 3 years of ageing before

selling, including at least 6 months

in bottle. (today 2009 harvest)

- Export market: 71%

VINO NOBILE Marketing data

- Bottles sold in 2012: c.a. 8 millions

Germany 40% USA 17% Switzerland 10% UK 4% Other EU countries 18% Russia 2% Other extra-EU countries 9%

Consortium main functions

• Monitoring and protection of the trademark

“Vino Nobile” in Italy and in other countries.

• “Promotional tour” in Italy and around the world to show the

wines and the beauty of Montepulciano.

• Local events (mainly during the spring-summer) in order to

promote local wine and food products and also traditions and

arts.

•“Consortium hometown links” Investments for the restoration of

city’s most important monuments.

Consortium main functions: monitoring and protection of the trademark

- Registration of the trademark in different countries

- Daily Monitoring: team of technicians and agronomists

equipped with the necessary experience and qualifications

carry out daily monitoring activity in the vineyards, cellars

and finished products to assess the precise application of the

production specifications referring to the DOCs. These

activities guarantee the unique features, character and quality

of Vino unique features, character and quality of Vino Nobile di

Montepulciano (as well as Rosso di Montepulciano DOC and Vin

Santo di Montepulciano DOC) all over the world, allowing the

DOC to uphold its prestigious reputation and reliability which

are the result of a long historical journey.

Consortium main functions-“Promotional tour”

Nobile Preview Montepulciano, 2012

New York, San Francisco, Atlanta 2012

Belgium and Holland, 2012 Belgium and Holland 2012

Nobile Preview Montepulciano 2013

New York, Houston, Boston, Atlanta 2013

Consortium main functions - Local events

A Tavola con il Nobile, 2012

Bravìo delle Botti

“Running carrying a barrel around the town”

Cantiere Internazionale d’Arte

Consortium main functions - “Consortium hometown links”

Restoring of The well of Griffin and Lions

Consortium main functions - “Consortium hometown links”

Restoring of the Fortress (Consorzio’s wine and local product shop, Consorzio’s offices,

Culinary Institute of Kennesaw University, location for wine-food-arts events)

Traceability

Traceability

Online system allows anyone who has purchased a bottle of Vino Nobile Docg,

Rosso and Vin Santo Doc to learn about the entire production process through a

simple operation.

The software, designed by Federdoc for the italian Consortia has been functional

for several years and was created to provide a guarantee of the purchased

product.

By visiting the website www.consorziovinonobile.

First select the type of wine (Nobile, Rosso, Vin Santo), then answer the requests

for bottle format, serial number and marks shown on the neck-strip.

At this point a simple click on

the mouse will activate a brief

search before the history of this

bottle appears with detailed

information about the year,

place, winery and

other notes about the type of

wine.

Budget

How much the Consortium cost?

Members

Fee for the first association: 250€

Annual cost (Grapes Production and Vinification) : 0.75 €/qle +1.40€/hl

Annual cost for bottlers (grapes production, vinification and bottling):

0.75 €/qle +1.40€/hl + 4.25 €/hl

Non Members: With the “erga omnes” legislation (enforced by law in 2010)The consortium is

responsible for safeguarding, overseeing and promoting entire wine

classifications, including non-members. The annual cost is aproximately 5% less

than members.

Necklabels: 0.019 for each bottle

Support from the State/UE: it depends on the programs presented and

approved (Paesi Terzi Programme).

www.consorziovinonobile.it

Thank you for your attention!