Presentazione di PowerPoint · 2016-03-03 · Bravofly was founded in 2006 to start the...
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Transcript of Presentazione di PowerPoint · 2016-03-03 · Bravofly was founded in 2006 to start the...
WHAT
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European leader in the online travel and leisure industry
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WHO
Leading full service provider in the online
travel and leisure industry ranked among
the first five OTA worldwide according
to GTV*
Fast growing company operating in over
35 countries with focus on major
European markets
International group
listed on SIX Swiss Exchange
Comprehensive product portfolio:
Flights
Hotels
Holidays
City breaks and lifestyle
Cruises
Car rental
Other travel & leisure related products
* Source: Euromonitor International and Company estimates. Ranking based on 2014 pro-forma figures including lastminute.com business
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60+ Points of Sale
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Our numbers
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Local websites and mobile apps in 35+ countries and 15 languages
10+ million passengers handled per year
2000+ people internal and external in 12 countries
2+ million app downloadssince launch
1.8+ million fans and followersacross 15 social media channelsactivated in 14 countriesworldwide
*31.10.14
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We want to simplify the life of travellers bysupporting our customers across the entire valuechain of our business
We intend to do that through innovation leading tothe development of new user interfaces and a widerrange of products and services in order to provideour customers with the best user experience
Why travellers love us?
Best User Experience
Model
We are committed to shaping the future of theonline travel business through innovation
We are embracing mobile not only as a searching andbooking vehicle, but also as an opportunity to engagewith our customers by providing content and offeringancillary services while on holidays
TITLE TITLE
Balanced geographic and business breakdown
Core markets
Consolidated markets
v v
Meta
v
Travel & Leisure
OtherFR
23%
IT
17%
ES
16%
DE
8%
Flight
51% 44% 5%
New markets
66
UK
26% 10%
Historic and distinctive brands
Bravofly was founded in 2006 to start the international expansion of the group.
Now Bravofly websites are available in 15 languages and are present in over 35
countries.
Our multi-brand strategy is based on the global core brand lastminute.com and the historic digital
ones Bravofly, Rumbo, Volagratis and Jetcost addressing local markets.
Volagratis was launched in Italy in 2004 as a pioneering search engine for low
cost flights and is now a full-service travel provider. According to a survey
conducted by Doxa in 2013, Volagratis is perceived as a leading brand in the
Italian market.
Rumbo is a full-service travel website launched in Spain in 2000. The brand
became part of the Group in 2012. Rumbo also has a significant presence in
Portugal, with local websites around Europe and South America as well.
Jetcost is a metasearch website that enables users to search for and compare
travel and leisure products from a wide range of suppliers. It operates in a
number of European countries, as well as in Brazil and Australia.
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lastminute.com is an iconic brand recognised by more than 90 per cent of
European consumers. Having been in the spontaneity business for over 15 years,
lastminute.com became part of the Group in 2015.
Portfolio
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Rome events app
Flash-sale website
Travel guides
Fuel rate comparison site
Restaurant guide
In addition to our major core brands, lastminute.com group also includes…
Milan & Rome culture/ eventsOnline cruise agency
Investment news
Online travel site
Last minute bookings
– Late booking window• 13% bookings made “on the day”
• 35% of bookings made 0-3days
• 67% of “Hotel Only” bookings made within 14 days of travel
– Packages• Flight & Hotel accounts for 45% of
bookings
• Introducing hotel & ticket booking capability
– Top Secret• Opaque hotel sales channel
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Top Secret Hotels
Top secret hotel rates are used to sell
distressed inventory whilst maintaining
your brand integrity.
Rates are a minimum of 15% discount off
the best-available rate to ensure the best
deal for the customer
Our customers know & love the top secret
concept, and it is a large volume driver in
the last minute booking window.
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FEATURES BENEFITSDerived rate-plan or extranet manage Volume business when you need to fill Huge volume driver at the last minute Protects brand integrity
Can be loaded for ad-hoc dates More rate flexibilityRate is opaque More exposure for your hotel
Your hotel in the top secret category Gain new customers
TOP SECRET DEFINITION
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• Hotels bound by brand/chain rules are not
allowed to sell at low rates, it impacts their
brand integrity
• Top Secret Rates are at least 15% less than
normal branded sell rates
• Top Secret rates are shown amongst the
branded hotels so customers can easily see
hotel comparisons.
• Hotels know/learn that top secret specifically
sells hotel rooms during 0-3 day booking
window, it works!
• Who books top secret? Deal-seekers,
spontaneous purchasers, & customers that know
how to use it to the maximum advantage
TOP SECRET BOOKING WINDOW (Case Study)
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The most booked days within
0-3 days are
THURS-SAT
CHECK-INS
Within 0-3 days, in
2012 hotel x received
10,000roomnights
In 2012 hotel x received
£1M within 0-3 days
42% of their top secret
total business
What else do we do?
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[email protected]+44 7534 484101
