O MIA BELAMADUNINA

Team 6: GIACOMO

Andrea BuonopaneEleonora CarraroAnita RighettoHongxin Zhang

Prof. Ceconello Mauro Attilio

... che te brillet de luntan,tuta d’ora e picinina, ti te dominet Milan.Sota a ti se viv la vita, se sta mai cui man in man...

AR&ME

1 CONCEPT

LOCATION: centre of Milan

SUBJECT: architecture

GENRE: urban game, adventure

PLATFORM: Mobile Learning Academy

TARGET: students of the last years of high school andyoung people who want to have fun together

MISSION: teach people about architecturein a different and funny way

2 PLOT

O mia bela Madunina

A dreadful thief stole the “Madonnina”of the cathedral of Milan spreading panic because without it the city will fall into ruin. The only ones who can solve the situation thanks to their knowledgeare 4 famous Milanese architects.Collecting clues along 4 different paths,will they be able to save the city in the end?You can only find it out by playing!

3 INSTRUCTION

• Follow your path on the map

• Answer questions in a short time

• Leave a mark with your sticker

• Take a photo of your stickerand of the building

Gain skills, points and clues,but be careful of the other architects...

This is a challenge!

5 CHARACTERS

The 4 characters we chose to be our heroesare famous architects who studiedat Politecnico di Milano.Each one of them has a particular skillwhich can be increased during the game.We made 4 caricatures to transformthese people in our players.

We present to you:

• il Cino

• l’Aldo

• il Giò

• il Renzo

5 CHARACTERS

Cino Zucchi: graduated in Architectureat the Politecnico di Milano in 1979,where since 1980 he has been teachingand researching.

Skill: urban planning

Aldo Rossi: graduated in Architectureat the Politecnico di Milano in 1959.In 1965 he was appointed professor at the Politecnico.He is one of the greatest ideological reformers in the field of architecture.

Skill: design and drawing

5 CHARACTERS

Giò Ponti: graduated in Architectureat the Politecnico di Milano in 1921. Its goal is to integrate art and architecture.«Sometimes I feel like talking to the walls.»

Skill: landscaping

Renzo Piano: graduated in Architectureat the Politecnico di Milano in 1964, with a score of 100/100.In 1981 he received the Compasso d’Oro award.

Skill: logic and method

4 MAP

LEGENDA

Path number 1. il Giò

Path number 2. l’Aldo

Path number 3. il Renzo

Path number 4. il Cino

Starting point

Ending point

Single stop with task

Bonus stop

12

3 4

6 QUESTIONS

We decided to ask different kind of questions, simple and hard.Most of them can be found surfing the net,so that users won’t be annoyed by impossible questions.Some answers can be found only by watching the architecture or doing something specifiedin the question.We have also included some hints to helpin case of difficulty.For every stop users have to take a photoof the building.The time for each question is short, 2-3 minutes maximum.

7 USER EXPERIENCE

USERS CAN:• download the MLA app

from the official website.

• create a new account and log in.

• invite friends to play O mia bela Madunina.

• play with friends or alonefollowing one of the 4 paths.

• gain skills and scores to win the challenge.

Users can also share questions or photos with friends through facebook or twitter.

STORY INSTRUCTION INTRO

PLACES GAMEPLAY SHARE

QUESTION ANSWER HINT PHOTO

8 COMMUNICATION8

To promote our game we decided to createa facebook fan page wherewe can communicate news, ask users’ opinions and create events.

We shot also a short video throughwhich intrigue people.

During the challenge users will have alsoa little sachet with inside some stickerswhich they need to play their role.

FACEBOOK PAGE9

We created a facebook page where users will read about events or news.In the page we’ve posted our teaser to promote the game and also some photos of the “backstage”.Users can share photos, videos or post their opinions about O mia bela Madunina.

The QR code is linked with the Fb page.

10 STICKERS & SACHETS

We create 4 different stickerseach one representing one character;during the challenge users have to leavetheir mark with a sticker so the otherswill know that someone was there.

Sachets are stickers’ cases: in their frontthere’s an image of the characterand on the back are printed instructionsof the game. In this way the userswill know in every moment what to dobefore leaving a stage.

VIDEO11

We shoot a short video to promot our game.

The teaser has been filmed in piazza Duomo where the game will take place.

We decided to stage a modern-western duelin which 2 players are facingwith their smartphones.

At the end of the teaser we put our logoand a short slogan to intrigue people.