Presentation_Case_14_Awesome (2)

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Case Study 14 Haley McGee PR 192

Transcript of Presentation_Case_14_Awesome (2)

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Case Study 14

Haley McGeePR 192

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What Is An Information Campaign?

Seeks to change the knowledge, attitudes or behaviors

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What Makes It

Effective?

Here’s Our Evidence!

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Identifying Key Targets

What Makes It

Effective?

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What Makes It

Effective?

Don’t Measure Impact, Measure

Outcomes

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Carr-Jordan’s Initial Tactics

Uploaded Video to Social Media

Drafted State Legislation

Contacted Local Media

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Chuck E. Cheese’s

launched a campaign with Purell

Restaurant mounts its own

Campaign

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How Restaurants Responded

McDonald’s statement

Chuck E. Cheese's

statement

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Carr-Jordan’s solution

How Could the issue be

Minimized

Be more responsive