Presentation_Case_14_Awesome (2)
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Case Study 14 Haley McGee PR 192
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Transcript of Presentation_Case_14_Awesome (2)
Case Study 14
Haley McGeePR 192
What Is An Information Campaign?
Seeks to change the knowledge, attitudes or behaviors
What Makes It
Effective?
Here’s Our Evidence!
Identifying Key Targets
What Makes It
Effective?
What Makes It
Effective?
Don’t Measure Impact, Measure
Outcomes
Carr-Jordan’s Initial Tactics
Uploaded Video to Social Media
Drafted State Legislation
Contacted Local Media
Chuck E. Cheese’s
launched a campaign with Purell
Restaurant mounts its own
Campaign
How Restaurants Responded
McDonald’s statement
Chuck E. Cheese's
statement
Carr-Jordan’s solution
How Could the issue be
Minimized
Be more responsive