Development analysis of magazine advertisement

We initially started with an original mid length shot of the singer positioned at atable gazing upwards. This shot of her reflects her whole overall image, one that youwould typically find with the jazz/soul genre as the mise en scene has to be kept toa minimum with a simple overall look.Taking this shot, we just adjusted the colour balance of the background making the greenof a more darker tone. This shade of green would suit the mood and it would add moreattention to the main image of the artist.

The next step in the development wasto give the overall image a Gaussian blur.This is to make the image less sharp, giving it a more softer look.

The layers that were created in thisDevelopment was then flatten toOnly produce a background image.

The required text was then added on such as the name of the band at the top. The name Of the band is in the same style as the album cover for easier identification and the colour Was chosen to be purple simply because it is easy to read over the green background.In addition the name of the song was placed at the bottom but afterwards placed nearerTo the title and instead what was inserted was the HMV advertisement at the bottom.The front cover album was also placed at the bottom left hand corner because it isthe last thing audiences are expected to see when looking at a magazine advertisement.Lyrics taken from the song was then placed at the centre as to connote that this song is thewhole centre piece of the artists career.

The first arrow indicates that changes to theHMV advertisement was changed to a smallerfont because we wanted to add on moreSlogans at the side.

The second arrow shows that the colour of theBackground was changed to a shade of blue.We had made this colour change to make the Image more brighter and eye catching. The bluebackground had made the colour of the bands’Name fade more with the blue so it was turnedred to contrast with the blue background.

Another form of advertisement was placed at The side of the page and put in yellow. It was In a larger font so that the audience are capableOf receiving extra information of this page.

After getting feedback from audiences when we asked if it had the overall lookof a magazine advert, we received criticisms such as the green or bluebackground neither suiting the jazz/soul genre. There was difficulty in visualisingthe product identity and association with the CD cover as the colours were so different, therefore we picked the champagne colour from one of the balloons and chose that for the background. The song quote was also deemed to be unnecessary and was taking away attentionfrom the artist, the writing was also unclear, and therefore that was deleted and replacedwith ‘OUT NOW AT ALL GOOD RECORD SHOPS’. The website was also too large on theright hand side and so I made it smaller and took it down to the corner, adding the Twitterand Facebook logo on the bottom.

We had received further feedback andRealised that the positioning of the name ofThe band was covering the artists head soIt was placed across the advert at the topOf the page.

The writing about the album being outAt all good record stores was shownacross her arm and it was matching toomuch with the background so we changed the colour to a more earthly one to connote the character of the artist as she is very down to earth.

The writing about the album being out in all good record stores was not targetingThe right audience of today because of a new era within technology, music is beingBought in the form of downloads so we removed that writing to suit the digital age Consumerism and instead replaced the HMV logo with an iTunes logo. This createdAn advantage upon our advert as it made it look more simple, going with the jazz/Soul genre that we were aiming for.Lastly we blended some of the imprints of past text on her dress and changed the website from ‘Godamusic’ to ‘GATZ’ in order to match the website on the back cover of the album.