Analysis of Election campaign strategy for Rajahmundry Assembly Elections.

 

As during 2009 election

After June 2nd 2014

Election result of 2014

The political turmoil .. A bunch uncertainties

Analysis of Election campaign strategy for Rajahmundry Assembly Elections.

Company data

disclosure

Secondary data for

competitors action plan

Final strategy based on

present and future needs

Analysis Process

Facebook feeds 

Political- rally  news 

Manifesto as declared 

Voter id list

Stage -1

Cumulative data set 

Conclusive tables 

Stage -2

Focused easily interpretable  results 

Stage -3

Rajahmundry Constituencies

• The Electoral list• The Voters Turnout Ratio • Constituency specific

information • Previous Political Trends • Socioeconomic

Background • Suggested Strategy for

Campaigning

The Electoral list

747,243Male

604,865Female

1,352,108Total 

Electorate count

• Largest Constituency- Rajahmundry Urban

• Smallest Constituency-Gopalapuram

• 7 constituencies• 2 SC reservations• 91,134 First time voters• 28,895 Young voters

The Voters Turnout Ratio

As per previous year trends, it is expected that approximately between 10.56 lakh to 11.49 lakh voters will turnout for this election with 78.14% to 85.37% turnout ratio. as per the election commission turnout ratio was 72-78% for 2014

.

2004 2009 2014*0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,074,223

1,260,9741,352,108

815,493

1,013,567

1,116,281

Total ElectorateVoter Turnout

Previous Political Trends

1999 2004 20090

200,000400,000600,000800,000

1,000,0001,200,000

Others 59,917Others

136,495  Others 47,379

INC351,925

INC413,927

INC357,449

BJP411,956

BJP265,107

PRP253,437

TDP355,302

Others  INC BJP PRP TDP

Previous Political Trends

Aruna Kumar Vundavalli

M. Murali Mohan UV Krishnam Raju

INC TDP PRP

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

35.03%34.97%

24.95%

Gopalapuram (SC) Anaparthy NidadavoleRajanagaram Rajahmundry Rural Kovvur (SC)Rajahmundry City Voter %

Whereas INC had stronghold in Anaparthy, TDP was strong in Gopalpuram and Kovvur.

Anapa

rthy

Gopala

puram

 (SC)

Kovv

ur

Kovv

ur

Nidada

vole

Nidada

vole

Rajah

mundr

y (Urb

an)

Rajah

mundr

y Rur

al

Rajah

mundr

y Rur

al

Rajan

agara

m0%

5%

10%

15%

20%

25% Have no assets

Anaparthy

Gopalapuram (SC)

Kovvur

Kovvur

Nidadavole

Nidadavole

Rajahmundry (Urban)

Rajahmundry Rural

Rajahmundry Rural

Rajanagaram

0% 2% 4% 6% 8% 10% 12%

Have TVs

Socioeconomic Background

Anaparthy

Gopalapuram (SC)

Kovvur

Kovvur

Nidadavole

Nidadavole

Rajahmundry (Urban)

Rajahmundry Rural

Rajahmundry Rural

Rajanagaram

0% 10% 20% 30% 40% 50% 60% 70%

Have bank accounts

Anaparthy

Gopalapuram (SC)

Kovvur

Kovvur

Nidadavole

Nidadavole

Rajahmundry (Urban)

Rajahmundry Rural

Rajahmundry Rural

Rajanagaram

0% 10% 20% 30% 40% 50% 60% 70%

Have mobiles

Household DistributionHousehold Distribution

Rajah-mundry (Urban)

34%

Rajah-mundry 

Rural17%

Nidadavole12%

Kovvur12%

Rajanagaram11%

Anaparthy8%

Gopala-puram

7%

The household spread across constituencies is as follows:

It is quite clear that Rajahmundry (rural and urban) together can help in winning a seat in the Lok Sabha elections.

Suggested Strategy for Campaigning

Constituency  Suggested Strategy

Anaparthy Advertisement at banks /SMS

Gopalapuram Adds in banks /SMS/ provide white goods for social upliftment

Kovvur (Rural) Advertisement at banks /SMS

Kovvur (Urban) Advertisement at banks /SMS/TV adverts

Nidadavole (Rural) SMS/provide white goods for social upliftment

Nidadavole (Urban) Advertisement at banks /SMS

Rajahmundry (Urban) Advertisement at banks /SMS/TV adverts/Email

Rajahmundry (Rural) SMS/provide white goods for social upliftment

Rajahmundry (Urban) Advertisement at banks /SMS/TV adverts

Rajanagaram SMS/provide white goods for social upliftment

References

• https://www.facebook.com• http://eci.nic.in/eci/eci.html• http://www.mydatawise.com/archive/election

data• http://economictimes.indiatimes.com

Special Thanks to

 Mr. N JigeeshMr. Arpit Tripathi

Mr. Kartikeya Bolar