Masthead.

Lead article – written in “reversed-out” style with white lettering and black background.

Pull quote – a direct quote from the artist on the lead article. The quote with anchor the image.

The left third – essential to include the important information on the left third of the magazine. This is the area we see when the magazine is on the newsagents’ shelf.

Cover lines – words on the front cover that say what is inside of the magazine.

Main image – the image chosen will have been for a reason; it will also link to the lead article and pull quote and it will also link to the artists’ persona and what they have been doing lately.

Sky line – runs across the top of the page and calls out to the readers about some special attractions.

• The masthead is clear, bold and easy to read in bright pastel colours.

• This cover page is mainly reliant on the main image of two students, who are smiling and happy.

• There is not a lot of text on the cover and what is text is small print, clean and very organized

• This would appeal to students who are more visual.

• The magazine looks friendly and inviting.

• This magazine has a group shot for the main image, taking on the campus steps, showing a group of professional looking students.

• Both the masthead and the content text are in clear, white font give the cover a polished, professional look.

• This magazine looks more classic, traditional appealing to more academic students.

• This magazine is more like the style I would do on my cover.

• The masthead is bold and sets the font style for the whole cover.

• The cover lines and main article all appear on the left third of the cover, in keeping with other magazines.

• The main image shows a student happy and smiling in a sports uniform. Which ties into the main article of alternate routes.

• This magazine would therefore appeal to more active, sporty student.