Marketing using Social Media

Utkarsh srivastavaSec-E13BSP1230

Marketing Using Social media

"Marketing is the set of human activities directed at facilitating and consummating exchanges.“

Management is the process of planning ,organizing,directing,motivating,coordinating and controlling of various activities of a firm.

Marketing is the process of satisfying the needs and wants of the consumers.

Marketing by Philip Kotler

Marketing Management using social media

Sensible platform for engaging with customers, measuring results and monitoring your brand across multiple social media channels at once.

Leveraging the leading social media

Linkedin : Advisor NetworkingTwitter : Leading and conversation Facebook : Engaging consumerYou tube : Branding & CommentariesGoogle+ : what does you add ?

Advantages of using social media

Social media marketing has many advantages:Broad reach - social media can reach millions of people all around the worldability to target particular groups - many forms of social media (e.g. Facebook, Foursquare)allow businesses to target specific groups, often in particular locations

free or low-cost - many forms of social media are free for business, and paid options areusually low-cost

personal - social media allow you to communicate on a personal basis with individualcustomers and groups

fast – you can quickly distribute information to many people

easy - you don't need high-level skills or computer equipment to participate in social media.The average person with a standard computer should have no difficulty.

Assess and Reassess

One way to assess whether to use one of the “big four” social networkingsites as Samson Lov refers to Facebook, LinkedIn, Twitter and Google+, is by lookingat the statistics—number of users on each network.

Statistical data is an interesting factor to look at while you decide where to buildpresences. However, keep in mind it’s one of many perspectives. Some socialnetworking sites may make more sense for your business than others. We’lldiscuss this further in Tip #19, Start Somewhere and Start Small.

Goods Service Place Events Experience Person Properties

Information

Organizations Ideas

Tools of social media & Marketing

Using social media to market your business:

The Basics Social media are internet services that let you interact with others and share and create content through online communities.Social media present great marketing opportunities for businesses of all sizes.

You can use social media to:

Promote the name of your brand and business tell customers about your goods and services find out what customers think of your businessattract new customers build stronger relationships with existing customers.

Utkarsh srivastavaThanking You