MODU

Cristina El Shahawi

Germany Australia Canada

Cristina El Shahawi

INFLUENCES

Germany

• Electric Vehicle index puts Germany in third most likely to lead the revolution

• Seventeenth best EPI score at 73.2• Took second place for renewable energy

investment

Cristina El Shahawi

INFLUENCES

Cristina El Shahawi

National Symbols

Coat of Arms Iron Cross

INFLUENCES

Cristina El Shahawi

Architecture

Reichstag Inside the Reichstag

INFLUENCES

Cristina El Shahawi

Cultural Symbols

Crosswalk Symbol German Horn

INFLUENCES

Australia

• 619 vehicles per 100 people, fourth ranked• Strongly influenced by aboriginal culture• Architecture is influenced by the ideals of the

Australian Art

Cristina El Shahawi

INFLUENCES

Cristina El Shahawi

National Symbols

Coat of Arms Common Wealth Star

INFLUENCES

Cristina El Shahawi

Architecture

Sydney Opera House Webb Bridge

INFLUENCES

Cristina El Shahawi

Cultural Symbols

Boomerang Bull Roarer

INFLUENCES

Canada

• 1,408,900 km of paved road, fifth in the world• 563 vehicles per 100 people, seventh ranked• The worlds leading producer of hydro-

electricity

Cristina El Shahawi

INFLUENCES

Cristina El Shahawi

National Symbols

Coat of Arms Royal Standard

INFLUENCES

Cristina El Shahawi

Architecture

CN Tower Brentwood Skytrain

INFLUENCES

Cristina El Shahawi

Cultural Symbols

Maple Leaf Aboriginal Art

INFLUENCES

Cristina El Shahawi

National Symbols

Coat of Arms Royal Standard

INFLUENCES

Cristina El Shahawi

UnificationLogo Design

Sky Train Sydney Opera House Reichstag

Cristina El Shahawi

Logo Design

Cristina El Shahawi

Logo Design

Too bold, the lines are too thick

Lighter, more complete

Cristina El Shahawi

Name Creation

• Germany (German)– Landung meaning charge

• Australia (English)– Bitumen meaning asphalt road

• Canada (English)– Down

Aa

Cristina El Shahawi

Name Creation

Landung

Bitumen

Down

Meowdu

DU

ME

OW

Aa

Cristina El Shahawi

Name Creation

ModuMeowdu

Aa

Meowdu seemed too stretched out, Modu is easier to recognize

Cristina El Shahawi

Video

Aa

Cristina El Shahawi

Video

Aa German drums

Canadian guitar player

Australian aboriginal

MODU