Presentation WT Conference ISPO
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Transcript of Presentation WT Conference ISPO
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
Snow Skate Surf
Sharing The Boarding Experience
8 February 2010
10
Smart Sensor Integration in Sportswear and EquipmentStephan van Uijtregt, Nuevola
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
CETEMMSACETEMMSA
Origin in Textile Industry
SportsLogistics & Infrastructure
Healthcare
75 R&D and Innovation Professionals
Technology Centre
Barcelona, Spain
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
TechnologyTechnology
photovoltaicled
el
heated textiles
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
Realized Sports Concepts Realized Sports Concepts
Warm-Up leg brace
FutbolPod
HeatedWear
ActiveLightWear
Injury Recovery Sleeve
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
Why Sensing TechnologiesWhy Sensing Technologies
• Monitoring, Detection, Safety & Health
• But also about Sharing, Registering & Competing
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
Monitoring, Detection, Safety & Health
Monitoring, Detection, Safety & Health
• Infant, Elderly & Patient monitoring
• Injury recuperation
pulse
humidity
temp
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
Sharing, Registering & Competing
Sharing, Registering & Competing
• Nintendo Wii, Eyetoy Kinetic, TH Ride
• Garmin Forerunner, Polar, Suunto, MapMyRun/Ride/Fitness.com
• NIKE +
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
Thin line between success & failure
Thin line between success & failure
Price
Simplicity
Quality
Game aspect
Social aspect
Competition
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
What we wantedWhat we wanted
Monitor your activity
Keep track of your progress
Share it online
Compete with friends world wide
a NIKE+ for Action Sports
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
The ConceptThe Concept
YourYourPersonalPersonalTrick SiteTrick Site
YourYourPersonalPersonalTrick SiteTrick Site
With a simple push you
activate the TrickTracker on
your board
The TrickTracker will record all
the movements your board
makes
Use the integrated
Bluetooth to upload the
tricks to your mobile phone
The TrickTracker software on your mobile phone will publish all your tricks on
your favorite online social networks
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
The ConceptThe Concept
• Technology not the aim, just part of a tool to achieve...
• A Social Platform to Share an Action Sports Experience
• Integration with main Social Media Apps (Facebook, Twitter, etc.)
• An Interaction between Fans, Customers, Boarders and Brand
• Establishment of the Brand as an Integral Part of the Snow / Surf / Kite / Skate Experience
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
x
y
z
TechnologyTechnology
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
CommunicationCommunication
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
Some other featuresSome other features
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
SOCIAL MEDIA IMPACT
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
Connect with CustomersConnect with Customers
• We did a great effort to make them part of our experience– By means of pictures, video & trailers– Facebook pages pushing our message– Viral videos on Youtube made by us
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
Connect with CustomersConnect with Customers
• Now we need them to make us part of their experience
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
Why?Why?
• Position your brand as point of reference for active boarders/surfers
• Be in constant contact with your target groups via popular social media like Twitter or Facebook
• Platform independent• Lots of standard apps already available that can
be integrated to make the product even more catchy
• Benefit of the advantages of using a smart phone• Localization• Camera enables integration with pics
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
Share with your friendsShare with your friendsPUBLISH YOUR OWN AUTOMATICALLYPUBLISH YOUR OWN AUTOMATICALLY
COMMENT ON YOUR FRIENDS’COMMENT ON YOUR FRIENDS’
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
Share with your friendsShare with your friends
Watch my latest moves recorded with the NUEVOLA TrickTracker
PUBLISH YOUR OWN AUTOMATICALLYPUBLISH YOUR OWN AUTOMATICALLY
RT: Wicked! @kitesurfer Watch my latest moves recorded with the NUEVOLA TrickTracker
RETWEET YOUR FRIENDS’RETWEET YOUR FRIENDS’
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
Some Twitter Stats
Some Twitter Stats
account followers tweets lists
Billabong1973 9,258 910 252
QuiksilverUSA 9,012 404 257
bodyglove53 1,091 346 27
ripcurl1969 2,667 444 104
reefteam 413 83 23
nike6 3,582 236 111
ONeillCWC 209 66 20
teamoneill 687 291 39
etniesskate 2,210 235 49
account followers tweets lists
tonyhawk 1,948,441 2,429 5,734
Shaun_White 53,402 75 1,034
slater9 15,574 16 305
joelparko 7,821 368 227
Mick_Fanning
10,933 1,138 301
brands boarders/surfers/skaters
Engagement potential of sports people is much bigger than that of brands
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
Location via GPSLocation via GPS
Directly in Google Maps or in Mash-Up integrated in Micro Site
PowdermanClick to watch animation (dur: 0:24)
PowdermanClick to watch animation (dur: 0:50)
PowdermanClick to watch animation (dur: 0:19)
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
Location via GPSLocation via GPS
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
Rate your friends’ tricks
Rate your friends’ tricks
RateRateRateRate
Please rate this trickTap a star to rate
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
Receive alerts at spots where your friends made their favorite
tricks
Receive alerts at spots where your friends made their favorite
tricks
Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE
Playing an Augmented Reality Game Get points for stuff you do in the real world
Playing an Augmented Reality Game Get points for stuff you do in the real world
Sports Innovation Consultants
Stephan van UijtregtTravessera de les Corts, 225 2º 4ª - 08028 Barcelona
Tel. (34) 93 411 93 46 / Cell (34) 664 12 34 67