Presentation wild adventure 2018
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Transcript of Presentation wild adventure 2018
T H I S R E L I A B L E A N D P O W E R F U L C A R I S A C O N S TA N T M E M B E R O F A L L M A J O R W O R L D W I D E E X P E D I T I O N S A N D H U M A N I TA R I A N M I S S I O N S .
TRUE LAND ROVER DEFENDER HAS BECOME ONE OF THE MOST FAMOUS 4X4 CARS IN THE WORLD.
The legend with 70 years history!
LAND ROVER | “DAY BORN LANDY” | EXPEDITION2
THE WHOLE WORLD FOR THE LEGEND2 0 1 8 - 2 0 1 9
A U T O R A L L Y
LAND ROVER | “DAY BORN LANDY” | EXPEDITION3
CONTENTSMISSION
ADVENTURE SPIRITВЕ A PART OF THE LEGEND
RALLY ROUTE
SPONSORSHIP TYPES AND PACKAGESCONTACTS
RALLY GOALS
RALLY TASKS
RALLY TEAM
ORGANISATIONAL COMMITTEE
ON THE WAY
PR SUPPORT
PR PLAN AND INSTRUMENTS
PR SUPPORT FORMATS
PRESS MATERIALS FORMATS
LAND ROVER | “DAY BORN LANDY” | EXPEDITION5
MAURICE AND SPENCER’S COUSINS WILKS
Nick and Stephen Wilks
LAND ROVER | “DAY BORN LANDY” | EXPEDITION6
THIS IS THE END…
29 January 2016 the last production day of
LAND ROVER DEFENDER in Solikhalle
plant. This is exactly the plant where
Morris and Spenser Wilks had started the
production of these legend cars.
Land Rover Defender is really an
automotive icon of Great Britain. More
than 2 million Defenders of all types and
series were produced during 68 years of
plant work. And the design has not change
dramatically during this period.
FIRST LAND ROVER DEFENDER WAS SOLD IN
APRIL 1948.
Since that time this is the most de-
manding car for all emergency services
worldwide. Is is the best in Africa and
continues to serve in army in different
countries. DEFENDER was gifted Cher-
chille to his 80th anniversary and it is also
the favourite car of Queen Elisabeth.
LAND ROVER is famous worldwide for its aspiration for real 4X4 cars ready to overcome all obstacles.
During the last 70 YEARS LAND ROVER family has become a real park of cars sold out all over the world. And as LAND ROVER prepares for new victores, we decided to look back and recall all major steps of the brand’s 70 YEARS history full of adventure and new interesting roads.
LAND ROVER IS THE FAVOURITE CAR OF BRITISH
ROYAL FAMILY
DEFENDER is truly the successor of the
very first LAND ROVER with HUE 166
license number , which was sold back in
April 1948.
It has become the star in famous James
Bond and Lara Croft movies. And it is hard
to imagine different car than DEFENDER
in Rock-climber movie with Silvester
Stallone.
The production had to be stopped a
year ago already, but DEFENDER lovers
continued its life for one year more.
The 2mln’s practically fully handmade
DEFENDER was recently sold for 400 000
pounds on charitable auction.
Today JAGUAR-LAND ROVER works
on the new DEFENDER, which has to be
shown at the end of 2016.
EXECUTIVE DIRECTOR
Spenser Wilks
LAND ROVER | “DAY BORN LANDY” | EXPEDITION7
LegendLegendWhole World Builds Up
Whole World Builds Up
Land RoverLand Rover
LAND ROVER | “DAY BORN LANDY” | EXPEDITION8
MissionLAND ROVER AND ADVENTURE HAS BECOME TRUE COMPANIONS CONNECTION MIL-
LIONS OF PEOPLE ALL OVER THE WORLD.
TODAY, WHEN THE LAST OLD TYPE DEFENDER HAS BEEN
PRODUCED THIS YEAR, WE START THE NEW GREAT ADVEN-
TURE. EVERY DEFENDER LOVER IN ANY COUNTRY WILL BE
ABLE TO TAKE PART IN IT.
THIS WILL BE RALLY, BUT NOT JUST IT. WE WANT TO BUILD
LEGENDARY LAND ROVER SERIES 1 ON THE WAY. ACTUAL-
LY WE ARE GOING TO ASSEMBLE THE CAR WITH DEFENDER
LOVERS IN DIFFERENT COUNTRIES IN LINE WITH PLANT IN-
STRUCTIONS.
LAND ROVER | “DAY BORN LANDY” | EXPEDITION9
Rallygoals
T H E R E S U LT O F W H I C H W I L L B E N E W LY A S S E M B L E D LAND ROVER SERIES 1 W I T H A L L T H E ADVENTURE S P I R I T I T H A S A N D W E L O V E I T F O R .
TО MAKE REAL WORLD WIDE EXPEDITION
F R O M A L L L O V E R S O F T R AV E L A N D ADVENTURE
TO SAY THANK YOU TO THIS ICONIC CAR
01
02
03W I T H T H E PA R T I C U L A R C A R A S S E M B L E D I N M A N Y C O U N T R I E S
TO GET INTO GUINNESS BOOK
LAND ROVER | “DAY BORN LANDY” | EXPEDITION10
Rallytasks
W I T H T H E H E L P O F LAND ROVER C L U B S A L L O V E R T H E W O R L D
LAND ROVER SERIES 1 ASSEMBLING ON THE WAY
I N D I F F E R E N T C O U N T R I E S O N T H E R A L LY WA Y
MEETING WITH LAND ROVER OWNERS
01
02
03A S T H E B E S T T R AV E L A N D ADVENTURE C A R
TO SUPPORT LAND ROVER IMAGE
LAND ROVER | “DAY BORN LANDY” | EXPEDITION11
ADVENTURE S P I R I T I S S O M E T H I N G I N S I D E E V E RY LAND ROVER O W N E R T H A T P U S H E S H I M T O B R E A K N O R M A L R O U T I N E F O R S O M E T H I N G N E W, E X T R A O R D I N A RY A N D I M P R E S S I V E .
MANY ADVENTURES STARTS FROM CHILDHOOD AND LAND ROVER HELPS TO REALIZE THEM WHEN YOU BECOME GROWN UPS.
Adventure spirit
LAND ROVER | “DAY BORN LANDY” | EXPEDITION12
Be part of the legend
YO U W I L L R E M E M B E R I T F O R M A N Y Y E A R S A N D W I L L B E C O M E T H E B E S T S T O RY T E L L E R F O R YO U R FA M I LY A N D F R I E N D S .WA N T T O J O I N – W I N T H E C O N T E S T *
* C O N T E S T S H O U L D B E W O R K E D O U T A N D O R G A N I Z E D T O G E T H E R W I T H L A N D R O V E R A N В A D V E R T I S I N G A G E N C I E S
THERE IS A SPECIAL OPTION FOR LAND ROVER OWNERS IN OUR PROJECT. YOU CAN JOIN US ON THE WAY FOR FEW WEEKS AND GET THIS FANTASTIC ADVENTURE SPIRIT WITH US.
LAND ROVER | “DAY BORN LANDY” | EXPEDITION13
Rallyteam
- 4 P I L O T S , 4 N AV I G A T O R S - M E C H A N I C S ( P R E S S ) - C O N T E S T W I N N E R S- T H O S E W H O R E A DY T O PA Y T O TA K E PA R T- 6-8 B I K E P I L O T S ( S H O O T I N G T E A M )
RALLY MEMBERS:
LAND ROVER DEFENDER & DISCOVERY
RALLY CARS
01
02
03BMW GS ADVENTURE OR BAJAJ
RALLY BIKES
O R G A N I Z E R - L A N D R O V E R C L U B R U S S I A
LAND ROVER | “DAY BORN LANDY” | EXPEDITION14
Rally route120 000 KM.
5 CONTINENTS.
MORE THAN 100 COUNTRIES.
MORE THAN 1000 SETTLEMENTS.
50 LAND ROVER CLUBS ON THE WAY.
380-420 DAYS
01
02
03
04
05
06
Rally Press coveragePRESS SUPPORT BY TVС, RUSSIA TODAY AND AUTO 24 TV CHANNELS
PUBLICATIONS IN AUTO.MAIL.RU, PROEXPEDITION.RU, EX-RO ADMEDIA.RU, DRIVE2.RU AND OTHERS
BLOGS AND FORUMS: VINSKY, ADVENTURISM AND OTHERS, BRAND PAGES AND FORUMS OF RALLY PARTNERS
TOTAL COVERAGE ( TNS) - MORE THAN 100 MLN PEOPLE
LAND ROVER | “DAY BORN LANDY” | EXPEDITION16
On the Rally way
RALLY TEAM WILL:
MEET WITH LAND ROVER CLUBS AND OWNERS
MEET WITH REPRESENTATIVES OF LAND ROVER- JAGUAR OFFICES, PRESS CONFERENCES
LAND ROVER SERIES 1 ASSEMBLING ACCORDING TO THE ASSEMBLING PLAN
VISIT PLACES OF INTEREST
MEET WITH INTERNATIONAL PARTNERS
TV, PHOTO AND MOVIE SHOOTING WITH RALLY MEMBERS FOR PRESS COVERAGE DURING THE RALLY
LAND ROVER | “DAY BORN LANDY” | EXPEDITION17
PR plan and instruments
• PARTNER’S PRESS • CONTESTS FOR RALLY MEMBERS AND
MEMBERS OF LR CLUB • AUTO PRESS
• TV ADS AND MOVIES ON THE CHANNELS OF INFO PARTNERS• AUTO PRESS, FORUMS, BLOGS• INTERNET VIDEO• SMM CONTESTS AMONG LR CLUB MEMBERS
• FULL SCALE MOVIE ABOUT THE RALLY• PR IN PARTNER’S INFO PRESS WITH THE RESULTS• AUTO PRESS, BLOGS
START
ON THE WAY
01
02
03 AFTER FINISH
LAND ROVER | “DAY BORN LANDY” | EXPEDITION18
PR support formats
TV SHOOTING GROUP AS RALLY MEMBERS FOR
REGULAR PRODUCTION OF TV ADS AND SMALL
MOVIES
PHOTOGRAPHER AND BLOGGER IN THE TEAM FOR
REGULAR PR COVERAGE IN INTERNET FROM EVERY
VISITING COUNTRY
EVERY DAY POSTING OF ARTICLES AND PHOTOS IN
FB AND INSTAGRAM, ONGOING SMM DIALOG WITH
LAND ROVER CLUBS AND OWNERS ALL OVER THE
WORLD
CONTESTS FOR EVERYBODY INVOLVED
FULL SCALE RESULTING MOVIE ABOUT THE RALLY
LAND ROVER | “DAY BORN LANDY” | EXPEDITION19
Press materials formats
M O V I E S A B O U T LAND ROVER SERIES 1 A S S E M B L I N G PA R T BY PA R T I N D I F F E R E N T C O U N T R I E S C A N B E C O M PA R E D W I T H S O P O P U L A R P R O G R A M S O N D I S C O V E RY C H A N N E L
W E WA N T T O S T R E S S ADVENTURE S P I R I T O N T H E R A L LY WA Y – P L A C E S O F I N T E R E S T V I S I T S , O V E R -C O M I N G O F A L L O B S TA C L E S , R E N E WA L O F L A N D R O V E R 1 S E R I E S . A L L T H E S E W I L L G I V E DY N A M I C A N D H I G H I N T E R E S T F O R S U C H M O V I E S .
TV MOVIES ABOUT THE RALLY MISSION AND EVENTS ON THE WAY PRODUCED BY RALLY SHOOTING GROUP AND CHIEF
LAND ROVER | “DAY BORN LANDY” | EXPEDITION20
Sponsorship packages
W E A L S O R E A DY T O D I S C U S S S P E C I A L P R O G R A M S A N D F O R M A T S O F A D D I T I O N A L P R C O V E R A G E I N P R E S S A N D I N T E R N E T.
WE HAVE THE FOLLOWING PACKAGES FOR OUR PARTNERS:
FULL DESCRIPTION OF PACKAGES IS ATTACHED IN SEPARATE FILE.
• AUTO PARTNER (1 PACKAGE)
• MOTO PARTNER (1 PACKAGE)
• OIL PARTNER (1 PACKAGE)
• GENERAL PARTNER (2 PACKAGE)
• BUSINESS PARTNER (3 PACKAGES)
• RALLY PARTNER
LAND ROVER | “DAY BORN LANDY” | EXPEDITION21
ContactsYANSHEV ALEXANDER – [email protected] KOBYLIANSKI – [email protected] ZAKHAROV – [email protected]
LAND ROVER | “DAY BORN LANDY” | EXPEDITION22