Presentation -- Why Search Marketers Need to Socialize
description
Transcript of Presentation -- Why Search Marketers Need to Socialize
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Search Marketers in a Social World
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Search Engine Marketer SEM
Consumer
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Social Media Marketer SMM
Consumer
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Convergence
• SEM exper6se – Biddable media – Moving Data points – Investment experts – Tes6ng and itera6on – Real Time reac6ve
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Push and Pull
• Scale • Awareness • ACribu6on
• Limited Scale • High ROI • Measurable
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Content Distribu6on
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Graph Search For the Marketer:
For Personal Discovery:
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Targe6ng Integra6on
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API Tools
SEM Social
Workflow Cross Channel
Collabora6on Rapid Deployment
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Unique to Social Media Marke6ng
Brand Crea6ve
Community Management
Paid Media
PR-‐Events