Presentation to Web content mavens integrated marketing
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Integrated Marketing & Communications. Web Content Mavens Washington DC APRIL 1ST 2015
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Transcript of Presentation to Web content mavens integrated marketing
Integrated Marketing & Communications.
Web Content Mavens
Washington DC
APRIL 1ST 2015
April 1 2015 : First Day at Work
The customer journey has grown more complex, touching many different marketing channels.
Planning a cross-platform communications/marketing campaign
Message Medium Metrics
Carrying a brand across properties/channels
Who you think you are?
Who you actually are?
Who your customers think you are?
Visual identity cues
Customer/member participation & brand advocacy
Team work always Wins
http://www.networksolutions.com/video.jsp
Integrated Marketing : Team work wins
5 thoughts
• Create a Thank You channel
• Get Quick Feedback
• Use Ad tools :Custom Audiences
• Power of Automation and Insights
• Don’t forget the Human Touch
