Presentation Techniques · by Garr Reynolds Resonate: Present Visual Stories that Transform...
Transcript of Presentation Techniques · by Garr Reynolds Resonate: Present Visual Stories that Transform...
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prepared by Joell Angel-Chumbley, MFA Kolar Design + University of Cincinnati, DAAP
Neeta Verma, University of Notre Dame SEGD Academic Task Force02.28.2018
Presentation Techniques
Overview
Pres
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tion
Tech
niqu
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Presentations are used when the
designer /creative first introduces
and expounds on the idea that is being
delivered/communicated to a client/
target audience. The process that is
packaged within the presentation is
directed towards desired outcomes.
academia: emphasis on process
industry: emphasis on end product
Presentation Techniques require our
ability to tell an authentic story that builds
a relationship with our audience, utilizing
the most effective and appropriate tools
that engage and inspire.Martin Luther King Jr. (Photo by Julian Wasser)
Learning Outcomes
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Understand your audience and client needs
academia: defined by teaching moments
understanding how to define audience,
exploring tools for assessing research
methods, ways of framing research and
the problem
industry: defined by experience moments
target audience definitions already in place;
greater emphasis on correlating audience
definition to client need
Develop content strategy [construction, plan]
Create the narrative [sequence of detailing
points to be covered]
Choose the language [rhetoric and vocabulary] Humber College donor wall, Entro Communications (top)
United Center interactive experience, Leviathan (bottom)
Learning Outcomes
Det
ailin
g &
Doc
umen
tatio
n
Establish the voice [posturing: authoritative;
prescriptive; informative; intriguing]
Identify the delivery [performance; style;
presence]
Define engagement [comprehension;
impact; response]
Determine the medium [technology]
Project outcomes [audience/consumer/
client/faculty/peer/students’ feedback]
academia: outcomes defined by faculty, peer
and student feedback; outcomes projected
industry: outcomes defined by consumer
behavior and testing Humber College donor wall, Entro Communications (top)
United Center interactive experience, Leviathan (bottom)
Case Studies per practice area
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Wayfinding Entro Communications
Fifth Avenue Place (selected drawings)
Brookfield Place (selected drawings)
Case Studies per practice area
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Placemaking & Identity Acorn Sign Graphics, Designer: Chris Whitmore
Fabricator: Acorn Sign Graphics, Drawings: Keith Davis
Riverlights
Case Studies per practice area
Pres
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Interactive Experience & Digital Content Leviathan
Selected projects
Case Studies per practice area
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Exhibition Design Sergei Vasilov
Crew Camp (academic project)
Fashion Institute of Technology, MA Exhibition and Experience Design
Resources
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SEGD Talks
https://segd.org/hannah-anderson-focus
https://segd.org/jonathan-alger-disrupted-storytelling
https://segd.org/michael-shaub-audience-engagement
https://segd.org/siggi-bachmann-design-thinking-workshop
https://segd.org/gehshan-lessons-healthcare-wayfinding
https://segd.org/p-michael-anderson-content-development
https://segd.org/emily-webster-content-and-media-development
https://segd.org/jen-bressler-branded-environments-
placemaking-communities
https://www.linkedin.com/pulse/our-hero-storymapping-user-
experience-david-hall/https://jtbd.info/replacing-the-user-story-
with-the-job-story-af7cdee10c27
Hannah Anderson - Focus (SEGD 2017 Experience Miami)Kolar Design
Resources
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Blogs
https://www.donnalichaw.com/blog/2015/1/14/who-is-telling-the-best-product-brand-and-experience-stories
http://blog.teamtreehouse.com/10-kick-ass-presentation-techniques
http://www.lifehack.org/articles/communication/4-effective-presentation-techniques.html
https://www.participoll.com/powerpoint-presentation-tips/
https://www.businessesgrow.com/2015/10/27/effective-presentation-techniques/
https://www.pinterest.com/explore/presentation-techniques/?lp=true
https://www.businessballs.com/communication-skills/presentation-skills-and-techniques-149
https://moz.com/blog/6-techniques-dramatically-upgrade-quality-presentation
http://blog.visme.co/7-storytelling-techniques-used-by-the-most-inspiring-ted-presenters/
https://www.forbes.com/sites/carminegallo/2012/10/04/11-presentation-lessons-you-can-still-learn-from-steve-jobs/#2a4c6017dde3
MOZ - 6 Techniques to Dramatically Upgrade the Quality of Your Presentation
Donna Lichaw - Find Your Story. Build Your Story
Resources
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TED Talks
https://www.ted.com/talks/nancy_duarte_the_secret_structure_
of_great_talks
https://www.ted.com/talks/joe_sabia_the_technology_of_
storytelling
https://www.ted.com/talks/andrew_stanton_the_clues_to_a_
great_story
https://www.ted.com/talks/shekhar_kapur_we_are_the_stories_
we_tell_ourselves
https://www.youtube.com/watch?v=NUXkThfQx6A
https://www.ted.com/talks/julian_treasure_how_to_speak_so_
that_people_want_to_listen
Ted Talk
Steve Jobs - Presentation Zen
Resources
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Books
Books on Building Successful Presentations
https://www.donnalichaw.com/the-users-journey/
Presentation Zen Design: Simple Design Principles and Techniques
to Enhance Your Presentations (2nd Edition) (Graphic Design &
Visual Communication Courses) Paperback – December 15, 2013;
by Garr Reynolds
Resonate: Present Visual Stories that Transform Audiences 1st
Edition by Nancy Duarte
The Visual Display of Quantitative Information 2nd Edition by
Edward R. Tufte
The Graphic Designer’s Business Survival Guide Paperback –
December 12, 2012 by Lawrence J. Daniels
How to be a Presentation God: Build, Design, and Deliver
Presentations that Dominate 1st Edition by Scott Schwertly
TED Talks Storytelling: 23 Storytelling Techniques from the Best
TED Talks Kindle Edition by Akash Karia
slide:ology: The Art and Science of Creating Great Presentations
Aug 12, 2008 by Nancy Duarte
HBR Guide to Persuasive Presentations (HBR Guide Series)
(Harvard Business Review Guides) Paperback – October 2, 2012 by
Nancy Duarte
Made to Stick: Why Some Ideas Survive and Others DieJan 2, 2007
by Chip Heath and Dan Heath
Presentation Zen: Simple Ideas on Presentation Design and
Delivery (2nd Edition) (Voices That Matter) Paperback – December
18, 2011 by Garr Reynolds