Presentation sun storage tek™ 2500 series

Sun StorageTek™ 2500 Series Vanquishing the Competition!

Sonny Singh, Bill LeslieJerry Ledingham2500 Product Management / MarketingSun Microsystems, Inc.

Sun Proprietary/Confidential

What We Will Cover Today

• ST2500 Changes and Complete Product-Line Overview

• ST2510 Details• 2500 Segmentation• Marketing Initiatives (GTM, Programs, Spiffs)


ST2500 Overview


What’s Here? – Changes to the 2500• Lower pricing on most existing (2540, 2530, and 2501)

configurations – up to 23.7% lower, averaging ~12% across the entire line! – 1/29/08 Announcement

• Increased warranty duration to 3 years! – 1/29/08 Announcement• Significantly decreased service upgrade pricing – average list

price decreases of 44.7% and both Silver and Gold levels decreased over 50%! – 1/29/08 Announcement

• New drive options – 1/29/08 Announcement: > 400GB 10K rpm SAS drives = 14.4TB Maximum Capacity (19.2 TB future)> 1.0TB 7.2K rpm SATA drives = 36.0 TB Maximum Capacity (48.0 TB

future)


ST2500 Provides Multiple Ways to Compete

NEBS

Shipping Now

Just Released

NEBs Level 3 Certification and DC Power VersionsRuggedization

Solaris 9 (ST2540), 10, Windows, Linux, VMWare ESX (2540 and 2510)O/S

Common Array Manager (CAM)Management (included)Data Snapshot (up to 128), 2 domains included (up to 16) Data services

Cache: ~ 100,000 IOPS, ~1,500 MB/s Disk: ~ 20,000 IOPS, 900 MB/sPerformance

YesSAS/SATA intermix

SAS 15krpm (73GB/146GB/300GB) / SAS 10krpm (400GB) / SATA 7.2krpm (500/750GB and 1TB)Disk types

Up to 36 drives (48 in 2Q08) – 12 per tray, 1 controller tray and up to 3 expansion traysMax. drives per system

2U, 12-driveDrive trays1 GB (512 MB per Controller)Cache memory

0, 1, 3, 5, 1+0 (Single RAID, dual RAID)RAID

4 GE ports6 SAS ports4 FC portsHost portsST2510 (iSCSI)ST2530 (SAS)ST2540 (FC)Dual controller specs


ST2510 Detail


• iSCSI connectivity well-suited for low-cost storage networks• Two 1 Gbps iSCSI host ports per controller• Low-cost iSCSI networking – DAS to IP SAN migration

> Consolidating direct attached storage with IP networking > Simple and rapid set-up of a SAN without the cost and complexity of FC

• Pervasiveness of IP networks and the ST2500 brought together> Utilize existing reliable Internet Protocol (IP) networks for connectivity

around the globe> Great expandability and no distance limitations

ST2510 1 Gbps iSCSI RAID array

Solution of choice for small LOW-COST SAN environments


ST2510 Controller

One 3-Gbps SAS drive port for

expansion

Ethernet port for remote management

Two 1 Gb/s iSCSI host interfaces Integrated TOE

support

I/O system core with integrated XOR engine


ST2510 – A Closer Look

• Two 1 Gbps iSCSI host ports per controller iSCSI

host ports (Ethernet In-band) SAS expansion port

Ethernet management port

Diagnostics port for servicingDisabled SAS portPower Supply / Cooling


ST2510 Configurations

Highly Available Direct Host Connections

Highly Available IP SAN Configuration


ST2510 Operating System Support

• Solaris Operating System 10, x86• Microsoft Windows 2003• SUSE Linux 9.0, 10.0• Red Hat Enterprise Linux 4.0, 5.0• VMware ESX (3.5 and higher – coming soon!)


2500 Segmentation


Up to 16Up to 16Up to 16Up to 1600Or – How many servers would you like to attach via an IP SAN or FC switch

FCiSCSI SASInterface Type

1-41-21-41-21-31-3How many servers would you like to directly attach?

Not very

Most important

<10,000 meters

No

SingleST2540

DualDualSingleDualSingleController Configuration

YesYesNoYesNoIs high availability important?

Important

Important

<8 meters

ST2530

Important

Important

<8 meters

ST2530

Not veryMost important

Most important

How important is affordability?

Most importantNot veryNot veryHow important is high

performance?

<10,000 metersUnlimitedUnlimited

What is the distance between the host and storage system?

ST2540ST2510ST2510ST2500 Array

Which ST2500 Array is the Best Fit?


Quick Reference – Interface Options

BestGoodBetterPerformance

BestGoodBetterAvailability

UnlimitedUnlimitedThree or lessServer attach

$$$$$Cost

Adequate – • 10,000 meters

InfiniteLimited – • 8 meters

DistanceStorage ExperienceNetwork

ExperienceServer experienceIT Expertise

FCiSCSISASInterface Type


ST2500 Series Drive Support

9.0 TB / 27.0 TB7,200750 GB12.0 TB / 36.0 TB7,2001.0 TB

6.0 TB / 18.0 TB 7,200500GBSATA4.8 TB / 14.4 TB10,000400 GB3.6 TB / 10.8 TB15,000300 GB1.7 TB / 5.2 TB15,000146 GB876 GB / 2.6 TB15,00073 GBSAS

Max capacity per tray/ fully expanded array

(36 drives*)

rpmDrive Capacity

Drive Type

* 48 drive support available in 1H 2008SAS drives - Highest performance

• Typically utilized for business critical and transaction-based (IOPS) applications

o OLTP, databases, MS Exchange • Performance and reliability preside over cost

SATA drives - Great cost/GB ratio • Generally deployed for secondary data

o Fixed content, reference data, disk-to-disk backups, file and print server

• Cost presides over performance


Performance Comparisons

Random Performance - IOPS

1,6004551,450Cache-Based Reads925380900Disk-Based Reads320300320Disk-Based Writes

36Drives Used for Benchmark

Throughput Performance – MB/s4,5004,2004,500Disk-Based Writes

22,00022,00022,000Disk-Based Reads64,000

ST2510

110,00092,000Cache-Based Reads

ST2540ST2530

Notes: 1. SAS Drives, benchmarked with dual controllers2. Performance results achieved under ideal circumstances in a benchmark test environment. Actual customer results will vary based on configuration and infrastructure components.

2500 Marketing Initiatives


ST2500 Programs Available

WW

Regional

WW

WW

WW

WW

Regional

WW

WW

WW or Regional

NOWSPA Rewards "Win-Win"

NOWCash Plus promotion (2530 and 2540 only)

NOWServer Storage Bundle for MS Exchange, MySQL, Web 2.0, etc., with promo pricing

NOWIBB

NOWStartup Essentials

NOWProject Blackbox

NOWE-Lamps Demo Program

NOWModular “Modular Loaded With ”

NOWTry and Buy

ETAPrograms*


Leverage Try and Buy

Free 60-day trial period for selected system; Sun Covers All Costs (No Freight In or Out)

System comes with standard warranty support for the trial period.

• HOW IT WORKS> Go to www.sun.com/tryandbuy> Choose a product and configuration> Qualify Online> Provide shipping and billing information> If you don't love the product return it and pay nothing> RMA Ships in the box> Customer can invoice through normal channel

http://www.sun.com/tryandbuy


• MySales – http://mysales.central/storage> product brochures, datasheets,etc.

• OneStop – http://onestop.central> technical documentation for SE's coming soon!

• SunWin - http://sundoc.central> Sales tools and collaterals

Resources to Help Make the DealCollateral and Sales Tools

Please contact your sales/mkt contacts for more info


Resources to Help Make the Deal

•Product Management> Jerry Ledingham, Product Mgr, Modular

Storage ([email protected])> Bill Leslie Product Mgr, Modular Storage

([email protected])> Nancy Hart, Group Mgr, Modular Storage

([email protected])•Product Marketing

> Sonny Singh, Product Marketing Manager, Modular Storage ([email protected])

•Sales Support> 1-800-ASK-4STK

Sales and Product Marketing Resources

mailto:[email protected]

mailto:[email protected]


2500 SeriesAdvantages

• TCO=attractive entry pricing, more attractive expansion• NEBS Level 3 Design included• No added charge for expansion included• Partition License (2 incl.) included

(addl: 4 for $750, 8 for $1,200 or 16 for $1,500)• Cache Battery included• 2 SAS Port Daughter Card (for SAS) included• Management software included• Sun cluster support included• Manage both SAS and SATA disks included• Multi-pathing Drivers (Solaris-based) included

Sun- All for One Price

• SAS/SATA intermix within enclosure• Great OS Support• Support for 1TB SATA & 400GB SAS drives• Up to 48 drives (coming 1H 2008)• Increased warranty duration to 3 years!• Decreased service upgrade pricing• Aggressively priced to win business!

New Announcements


Thank You!!!


Back-up Slides


iSCSI Market Information


Welcome to the Network


Source: IDC WW Disk Storage Systems 2007-2011 Forecast

Between 2006 – 2011, IP SANs will experience 60.9% CAGR!

iSCSI Market

WW Disk Storage Systems Revenue ($M)

0

5000

10000

15000

20000

25000

30000

2006 2007 2008 2009 2010 2011

ESCON/FICONIP SANFC SANNASDAS


iSCSI Market Revenue Growth

2006 WW External Rev ($M)

NAS20%

IP SAN4%

FC SAN69%

ESCON/FICON

7%

2011 Forecasted WW Ext Rev ($M)

NAS22%

IP SAN27%

FC SAN48%

ESCON/FICON

3%

IP SANs revenue is expected to grow to 27% of the overall shared external storage market in 2011 from 4% in 2006

Source: IDC WW Disk Storage Systems 2007-2011 Forecast


iSCSI Market

iSCSI has turned the corner, with a large number of

installations in companies of all sizes

SAN IDC Market Analysis (2005-2010) Market Forecast

Percentage Breakdown of 2010 Forecasted IP SAN Revenue - Total $5.1B

PB1-335%

PB 4-662%

PB 6-83%

Sales of iSCSI SAN to top $5.1 Billion by 2010.

Users are growing more familiar with the lower-cost

alternative to FC


iSCSI Market

iSCSI has turned the corner, with a large number of

installations in companies of all sizes

SAN IDC Market Analysis (2005-2010) Market Forecast

Percentage Breakdown of 2010 Forecasted IP SAN Revenue - Total $5.1B

PB1-335%

PB 6-83%

PB 437%

PB5-625%

Sales of iSCSI SAN to top $5.1 Billion by 2010.

Users are growing more familiar with the lower-cost

alternative to FC


Why iSCSI is Gaining SAN Market ShareBenefits

> Low hardware costs – takes advantage of ubiquitous Ethernet equipment

> Extensive IT experience and skills with IP / Ethernet> Little to no additional training> Simplicity of implementation

> Flexibility> Ease of reconfiguration

> Shared-storage benefits> Consolidation, single management, increased efficiencies

> Extensive reach> Smaller organizations have a need for block-level storage

without the additional complexity of adding Fibre Channel


Competition


Competitive Landscape

> HPProducts (MSA1500, MSA500, MSA 60/70)Modular controller shelf, SCSI, SAS or SATA storage Unified server/storage management

Preconfigured SAN kits, investment protection

StrategyCompetitor

> Dell / EqualLogicProducts (AX150/AX150i, PS-series)FC/SATA connectivity, Navisphere Express

> IBMProducts (DS300/400, DS3400/3200)FC/SCSI, iSCSI/SCSI, FC/SAS, SAS/SAS

> 2nd tier OEMs & White Box Vendors> 20 vendors in this space

Reduce sales sycle - web pricing & orderingSimple, customer installable

Additional revenue from licenses“On demand Express” offerings

Lowest price wins

“Price and Simplicity”

“Leverage MSA install base; server/storage solution sell”

“Sell integrated solutions”

“Price,price,price”


EqualLogic

Not really an SMB Storage System – need two or more Not really an SMB Storage System – need two or more systems for redundancysystems for redundancy

No interface flexibility - It is iSCSI or nothingNo interface flexibility - It is iSCSI or nothing

Obtaining decent bandwidth (MB/s) is costly – requires Obtaining decent bandwidth (MB/s) is costly – requires additional systemsadditional systems

Flexibility ONLY possible with LARGE Flexibility ONLY possible with LARGE installations… and even LARGER costsinstallations… and even LARGER costs

Pros●20 minute setup (realistic)●Automatic RAID configuration and Hot Sparing●Multi-level security access control●Thin Provisioning●Automatic load balancing across the IP SAN●Up to 8 PS Systems can participate in a PS Group●Bundled SW - “no server SW or licensing fees - ever”●Snapshots, Clones, Mirroring●Supports RAID 5, 10, 50


2500 and IBM DS3x00 SeriesIBM Weaknesses 2500 Strengths over IBM

• Lack of market traction due to problems from older series product (DS300/DS400)

• Extra hidden costs (licenses, MP drivers, add-ons, services)

• TCO=attractive entry pricing, more attractive expansion• NEBS Level 3 Design included• No added charge for expansion included• Partition License (2 incl.) included

(addl: 4 for $750, 8 for $1,200 or 16 for $1,500)• Management software included• Sun cluster support included• Manage both SAS and SATA disks included• Multi-pathing Drivers (Solaris-based) included• Cache Battery included• 2 SAS Port Daughter Card (for SAS) included

Sun- All for One Price

Extras• Software Pack $995• Blade Center Boot Disk $3,004• Partition License (2 incl.) included, but…

(addl: 4 for $2,095, 8 for $6,285 or 16 for $12,570)• Expansion license $1,995 per tray• Cache Battery $249 per contr.• 2 SAS Port Daughter Card $849 per contr.

(for SAS Host connectivity)


EMC AX4 / Dell AX4-5 – What is it?• BASIC AX4 System

> 2U single or dual controller (FC or iSCSI)> Up to 12 Drives> Minimum 4 drives> Includes Navisphere Express for management> Includes PowerPath for failover> Includes Snapshots – 16 per system, 1 per LUN

> DOES NOT INCLUDE− Support for SAS drives− Support for external DAEs− Support for more than 10 hosts− Support for array-based clones

• EXPANDED AX4 System> 2U dual controller (FC or iSCSI)> Up to 60 SAS & SATA Drives> Support for up to 64 hosts


EMC AX4 / Dell AX4-5 – What is it?• BASIC AX4 System

> 2U single or dual controller (FC or iSCSI)> Up to 12 Drives> Minimum 4 drives> Includes Navisphere Express for management> Includes PowerPath for failover> Includes Snapshots – 16 per system, 1 per LUN

> DOES NOT INCLUDE− Support for SAS drives− Support for external DAEs− Support for more than 10 hosts− Support for array-based clones

• EXPANDED AX4 System> 2U dual controller (FC or iSCSI)> Up to 60 SAS & SATA Drives> Support for up to 64 hosts> Includes Navisphere Express

> Optional - Navisphere Management Suite (not available until March, 2008)> Includes Snapshots – 16 per system, 1 per LUN

> Optional – SnapView for snaps & clones – REQUIRES full Navisphere> External Replication – REQUIRES Fibre Channel version of AX4

> Optional MirrorView / s, MirrorView / A, SAN Copy

Expansion License $2,000 Additional

Charge $???

AdditionalCharge

$???

AdditionalCharge

$???


EMC Says, “Buy now starting at $8,599”

• Apparently there is a low-end model with three small SATA drives and a single controller> Dell apparently doesn’t carry it – it is not on their website> Apparently EMC’s FAQ states that four drives are a minimum


• Dell’s lowest price for the most minimally configured AX4-5i is $13,158 and includes:> One controller> Four 750GB SATA drives> Downgraded to 3-Year Silver Warranty Support> No SPS (standby power supply only supported on dual controller systems)> No support for additional drive enclosures (requires $2,000 Expansion Enabler Key)> No support for SAS drives (requires same $2,000 Expansion Enabler Key)> No support for more than 10 hosts (requires same $2,000 Expansion Enabler Key



• Dell’s more likely configuration for AX4-5i is $20,058 and includes:> Two controllers> Four 750GB SATA drives> Expansion Enabler Key to support SAS drives and additional drive expansion trays> Four 146GB 15K SAS drives> Standby Power Supply> Support for up to 64 hosts> 3-Year Gold Warranty Support



Dell/EMC AX4 Competitive Summary

● $8,599 – unrealistic pricing, represents special configuration only from EMC

● No expansion of any type unless dual controller configuration● Any type of expansion requires the purchase of a single $2000

Expansion - Enabler Key:● To use SAS drives ● To to add an expansion drive enclosure ● To to purchase array-based software● To obtain support for 64 HA servers (10 supported by default)

● Navisphere management is a prerequisite for software enhancements● iSCSI version does not support external replication services


2500 and Dell/EMC AX150/150i

Dell / EMC Weaknesses 2500 Strengths over Dell / EMC• AX150/150i doesn't provide a SAS host

interface version• AX150/150i only supports desktop quality SATA

drives • AX150/150i is not expandable beyond a single

tray (12 drives)• AX150/150i products have weak performance

(300-350MB/s sequential reads)• AX150/150i doesn't support hot-swap controllers

and requires downtime to replace• Low utilization (up to 4 dedicated system drives)

• ST2500 provides 3 interface versions– FC, SAS, and iSCSI

• ST2500 supports SAS drives and will support Enterprise class SATA drives in next release

• ST2500 is expandable to 3 trays, or from 5-36 drives

• ST2500 provides industry leading performance and price/performance (800-1000MB/s sequential reads)

• ST2500 provides hot-swap components (power/cooling, drives, controllers)

• ST2500 has 30% more utilization in drives (over 80% utilization vs. 50%)


2500 and HPHP Weaknesses 2500 Strengths over HP

• MSA RAID uses older SCSI technology• For FC version, uses older 2Gig FC• MSA RAID provides an active/passive

failover design• MSA products have weak performance (200-

300MB/s sequential reads)• Single points of failures (drive enclosure)• MSA uses desktop quality SATA drives• Enclosure+drive for MSA 1500 is at least 4U• MSA 60/70 is only a JBOD• Low margins in the channel

• MSA 2000 expected to solve many weaknesses, but have a higher price

• ST2500 architecture uses SAS, which is newer technology than SCSI

• For FC version, uses 4Gig FC • ST2500 RAID uses active/active failover design• ST2500 provides industry leading performance and

price/performance (800-1000MB/s sequential reads)• ST2500 provides no single points of failure

(controller+drive)• ST2500 will use Enterprise class SATA drives• ST2500 is 2U for rack intensive environments• ST2500 JBOD can be expanded to a RAID, and vice

versa• CAT F discount (more channel margin)

• Pricing expected to be better than that of MSA 2000


All prices from HP’s website 1/24/08

HP MSA1510i• MSA1510i

> 2 iSCSI host ports (single controller)> Up to 56 SCSI / 96 SATA Drives or mixed> RAID 0, 1, 1/0, 5, ADG (RAID 6)> Support up to 20 servers> TOE implemented on storage> Somewhat low-cost

> $3,799 for 0TB – 1 controller (without drive enclosure)


All prices from HP’s website 1/24/08

HP MSA1510i• MSA1510i

> 2 iSCSI host ports (single controller)> Up to 56 SCSI / 96 SATA Drives or mixed> RAID 0, 1, 1/0, 5, ADG (RAID 6)> Support up to 20 servers> TOE implemented on storage> Somewhat low-cost

> $3,799 for 0TB – 1 controller (without drive enclosure)

• Competitive Bullets> Additional controller @ $2,594 (redundancy also requires additional Ethernet iSCSI module)> Active/Passive Controllers> Must add drive enclosure to controller units

> MSA20 (SATA) @ $2,199> MSA30 (SCSI) @ $2,594

> Only supports Windows environments & VMWare ESX 3.0.1 (single controller only)> SCSI interface to drive enclosures

> SPOF, more enclosures = more SPOF> Dual Channel SCSI attachment reduces potential SCSI drives by 50% (Max of 2 enclosures, not 4) > Requires different disk enclosures for SCSI / SATA Drives> Warranty 3 yr. parts exchange, 1 yr. labor, 1 yr. on-site NBD> SATA uses desktop quality drives

> MTBF = 500,000 hr. @ 50%> SATA warranty limited to 1 year> Very low IOPS with SATA


Dot Hill 2330> 12 Drive 2U device> 2 iSCSI host ports per controller> Supports 16 hosts > Up to 56 SAS / SATA Drives – support intermix within enclosure> RAID 0, 1, 3, 5, 6, 10 and 50> EcoStorTM – use of super capacitors to preserve cache contents> SimulCache – only applies to dual controller configurations – claim to deliver higher cache writes

> Dedicated PCI-Express bus> Built-in snapshot (AssuredSnapTM)

> 16 snaps included with dual controllers, option to purchase license for 64> Writeable snapshots that support snapshot rollback and supports roll forward

> Built-in volume copy (AssuredCopyTM) – Requires premium charge (per FAQ)> Supports Windows Managed with RAIDar, a Web Based Interface

> Provide access to CLI via RS-232> Warranty – 3 years HW, 90 days SW

• Competitive Bullets> Only supports Windows environments> Cache limited to 512MB per controller – not expandable> Apparently lack TOE on the storage array> Apparently lacks performance – none publicly published

Presentation sun storage tek™ 2500 series

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Transcript of Presentation sun storage tek™ 2500 series