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Music Video Presentation

Shofi & Aaron

Kehlani - Gangsta (From Suicide Squad)Kehlani 21 year old American R&B singer-songwriter who is currently signed to Atlantic Records. Kehlani is originally from Oakland California where she achieved initial fame as a member of the teen pop group, PopLyfe, which was a finalist on America's Got Talent. Kehlani's second mix tape, You Should Be Here, debuted at number 5 on the national R&B/Hip-Hop chart in 2015 and preceded her sold-out North American promotional tour. In 2016, she was nominated for the Best Urban Contemporary Album Grammy award.

I need a gangstaTo love me betterThan all the others doTo always forgive meRide or die with meThat's just what gangsters do

I'm fucked up, I'm black and blueI'm built for all the abuseI got secrets that nobody, nobody, nobody knowsI'm good on that pussy shitI don't want what I can getI want someone with secrets that nobody, nobody, nobody knows

I need a gangstaTo love me betterThan all the others doTo always forgive meRide or die with meThat's just what gangsters do

My freakness is on the looseAnd running all over youPlease, take me to places that nobody, nobody knowsYou got me hooked up on the feelingYou got me hanging from the ceilingGot me up so high I'm barely breathingSo don't let me, don't let me, don't let me, don't let me go

I need a gangstaTo love me betterThan all the others doTo always forgive meRide or die with meThat's just what gangsters doThey do, they do, they do ohTo always forgive meRide or die with meThat's just what gangsters do

Lyrics

The lyrics in the music video represents a relationship between a couple although one is highly in love with the her opposite even though she is abused by him physically and mentally. The music video represents the film suicide squad and the main power couple in the film storyline, who are the joker and Harley quin, the way this music video cross links with each other is their love for each other which gradually becomes real throughout the course of the lyrics after she has impressed him at every given opportunity by the challenges and hurdles he has set her. An example of this from the son lyrics would be “ I’m built for it, all the abuse ” this signifies the abuse she receives.

What is our music video going to be

about?

Conventions we may follow?

Relationship between Lyrics & Visuals

Voyeurism

STYLE & ICONOGRAPHY

Predominance of close ups

Where we got our inspiration and influences from?

Target audience?

The audience that we will be specifically targeting is of the younger age between 20 and 30, but mostly females, although we do aim to target the male audience within RnB as well. Rnb genre depends on the lyrics of the song and how gender related he lyrics are within the song, are they more female based in which she can relate or are they of male based orientation, or are they of both targets etc. The way the music video also comes into place how its filmed and the angles, aesthetically pleasing to look at. The teenage girl appeal is that of an unbreakable bond/love or heartbreak whereas young female adults can relate to the music video, faster based RnB music vides may contain a storyline, a narrative in media terms. Our music video will target towards both genders but more dominated twoards the female audience as the music video is

Forms of edit?Continuity editing

Cuts and transitionsBreaks in continuityOn screen lyricsSlow motionEye line matchVariation within Angles (close ups)Variations of movement within camerawork

Urban district in and around Gloucester as our music video is set within a city.

Shops/Bank

In and around the city

Most shots at a living room or a home

Car

Location