Presentation social media hv a school of economics and management 10 march 2011
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Social Media: is your status updated? Bjorn Martin van den Berg Masja van Santen
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Transcript of Presentation social media hv a school of economics and management 10 march 2011
Social Media: is your status updated?
Bjorn Martin van den Berg
Masja van Santen
Agenda
Introduction
What is Social Media?
How is Social Media used in Higher Education?
Case
Final thoughts
Introduction
Bjorn Martin van den Berg
Marketing & Communication advisor for the International Business School
Masja van Santen
Accountmanager Alumni for the university of Applied Sciences
What is Social Media?
What is Social Media?
Comprises of activities that involve socializing and networking online through words, pictures and videos.
Redefining how we relate to each other as humans and how we as humans relate to the organizations that serve us.
It is about dialog – two way discussions bringing people together to discover and share information (Solis 2008).
What is Social Media?
What is Social Media?
What is Social Media?
101 MILLION LINKEDIN MEMBERS WORLDWIDE
http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011
What is Social Media?
What is Social Media?
“Social media means
new opportunities to create
and communicate
with people that care”
(LeFever 2008)
What is Social Media?
“Privacy is dead, and social media hold the smoking gun.” – Pete Cashmore, Mashable CEO
FH Joanneum
Universidad Valencia
FH Wien
University Helsinki
What is Social Media?
YouTube - Social Media in Plain English
What is Social Media?
Social media is more than just another marketing tool
New communication channel/medium
Everybody needs to communicate
Raises issues• Who should be responsible for social media?• Where should it be functionally? Organizationally?• Centralized or decentralized?
How is Social Media used in Higher Education?
How is Social Media used in Higher Education?
How is Social Media used in Higher Education?
How is Social Media used in Higher Education?
Case
If it would be up to you?
• Your management is asking you to present a plan on how your university/faculty can make use of social media to reach it’s prospective students, current students and alumni.
Final thoughts
Social media requires a lot of work
Strategy (why, what, who, for whom, when, how much)
Development (design, writing, coding)
Content Management
Integration (RSS feeds, CRM, ERP/SIS)
Measurement (tagging, report design, cross tabs)
Analysis (so what, now what)
Final thoughts
New tools, new approaches, new jobs (hire a Millennial)eMarketing Managers
Community Managers, Communities Manager Need to find the right mix of traditional vs. new media Conversation, dialogue, engagement… listen! Purposeful, personalized, authentic Every tool is different Challenge of staying up to dateNewletters (eMarketer) Blogs (Mashable, TechCrunch) Magazines (FastCompany, Wired)
Experiment ==> Learn ==> Adjust (start over) Don’t be afraid to make mistakes!…
www.dem.hva.nl
