Presentation SHOH CF 2016 - Cartoon Media · Tokopedia got 100.7 M investment from Softbank &...
Transcript of Presentation SHOH CF 2016 - Cartoon Media · Tokopedia got 100.7 M investment from Softbank &...
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INDONESIA
Presented by Seung-Hyun OH(SHOH) CCO, MNC Animation
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INDONESIA
Presented by Seung-Hyun OH(SHOH) CCO, MNC Animation
WHY?
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POPULATION
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4th Biggest Population Young Country Korea : 40years 14% (7million)
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ECONOMY GROWING COUNTRY
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2016Super Rich People : 5 Million
Middle Class : 40 Million
2020Middle Class will grow 2X
2016Super Rich People : 5 Million
Middle Class : 40 Million
2020Middle Class will grow 2X
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CULTURE
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Happy People
Easy Adaptation
Consumption-Oriented
- Understand from the Geographic Characteristic of Indonesia
- Most of People like ‘Happy ending’ Story - 88% of Whole Population are Muslim and they
prioritize ‘Ethic’- Very Energetic and know how to Enjoy- Very Open minded for many perspective
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Easy Adaptation
- Understand from the History of Indonesia- Most favorite Cartoon Character : ‘Doraemong' - Many Contents Event like Comic-con, even
though there is NO Gov. Support yet. - Animation Works in the Market!!
(Some shows Re-run more than 10 times)
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Consumption-Oriented
- World Most consuming ranking :Instagram 1st, Ramen 2nd, Cigarette 3rd.
- Countless numbers of Shopping Mall - The most Contents consuming Country in SEA- Population ratio : 28% : under 14years, 60% : 15~65years- Growing Young population + Growing Income :
Buying power will grow BIG in Next 10 Years
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CULTURE
INDONESIAPOPULATION ECONOMY
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THANK YOU