Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV....

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SECRETS Presentation a book by Alexei Kapterev

Transcript of Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV....

Page 1: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

SECRETSPresentation

a book by Alexei Kapterev

Page 2: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

Hi. I’m Alexei.

ALEXEI KAPTEREVSOME OTHER GUY

Page 3: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

I live in Moscow and I teach at the Moscow University’s business school

Page 4: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

4 years ago

I published

a presentation

on Slideshare

Page 5: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

As seen on TV!

Which became one the world’s most popular presentation

about presentations (funny, yes)

Page 6: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

But let

a small confession...me make

Page 7: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

Back then I wasn’t really much of a guru myself

Page 8: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

I was just making my first steps

Page 9: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

But when “Death by Powerpoint” went viral, lots

of people came to me asking for

helP!

Page 10: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

I had no choice but to become an expert

Page 11: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

Q:

YES.A:

So, 4 years later, do we still suffer from Death by Powerpoint?

Page 12: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

Incomprehensible structure

Lousy slides

Sleep-inducing delivery

Most presentations still have:

Page 13: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

You cannot summarize the argument

No answer to the question “why bother?”

No story arc — just tons of facts

Typical structure

Page 14: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

Typical

Too much text and data

Aesthetics? What’s “aesthetics”?

Pictures for the sake of pictures

(it did get a bit better, but still…)

slides

Page 15: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

Typical

Talking to the mic, not to the audience

Mo-no-to-ny-mo-no-to-ny-mo-no-to-ny

Scripted, canned… inauthentic

delivery

Page 16: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

What is still wrong?

Page 17: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

You can do it by following

“3 simple rules”

It’s voodoo magic, you have to be born with it

Bad presenters share either of the 2 extreme beliefs:

or

Page 18: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

OK, presentations

difficult(This is true and I’m not gonna lie to you on this)

are

Page 19: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

It might SEEM like you have to become:

Scriptwriter

Designer Actor

YOU

Page 20: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

But after doing it myself I’m convinced:

EVERYONECAN DO IT

Page 21: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

It’s just NEVER a matter of “simple rules”.

For example…

4 RULES FOR PRESENTERS1. Don’t ev

2. Use san

3. Avoid u

4. Always

Page 22: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

The rule “Use pictures not words”

often leads toirrelevant, cheesy slides

Page 23: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

So I suggest adopting3 PRINCIPLES (not rules):

Focus Contrast Unity

Page 24: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

Our attention is limited, so we should FOCUS only on few things

and leave out the rest.

Focus Contrast Unity

Page 25: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

We can truly understand facts only in CONTRAST

to other facts.

Focus Contrast Unity

Page 26: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

By working from a SIGNLE UNIFIED METAPHOR

you achieve internal consistency.

Focus Contrast Unity

Page 27: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

Now, principles are easy.Applying them is hard.

Let me give you some examples.

Theory

pracTice

Page 28: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

Structure

Ideally, a presentation should have ONE GOAL supported by 3-5 KEY POINTS.

1st point2nd point3rd point4th point

GOAL

Page 29: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

BIG STATEMENT• Much

• Smaller

• Supporting

• Points

LARGE PICTURE

KEY INDICATOR

A slide should have a CLEAR FOCAL POINT, something it is “about”.

Slides

Page 30: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

A presenter has to GUIDE the audience’s attention, making sure they can FOLLOW.

Delivery

Page 31: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

The story must describe both solutions and PROBLEMS — otherwise it’s POINTLESS.

Structure

Page 32: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

Best illustrations COMPARE or show things CHANGING.

Slides

Page 33: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

Great presentersENGAGE* the audience.

* En•gage [enˈgāj]:

1. occupy, attract, or involve

2. enter into conflict or combat

Delivery

Page 34: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

+

Intro

Problem

Solution

Call for action

The S-curve is a CLASSIC PATTERN of CHANGE. What’s the overall pattern of your story?

Structure

Page 35: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

What’s your OVERALL DESIGN METAPHOR? For this presentation it’s a whiteboard.

This font works with this object

This font works with this object

Slides

Page 36: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

Both improvisation and rehearsal are INDISPENSABLE if you want to look authentic.

Rehearse

Improvise

Delivery

Page 37: Presentation SECRETSSECRETS Presentation a book by Alexei Kapterev. SOME OTHER GUY ALEXEI KAPTEREV. I live in Moscow and I teach at the Moscow University’s business school. o e.

OK, principles are important, but this book is NOT about the principles.

It is mostly about ILLUSTRATIONS, EXAMPLES, CASES.