Rapid Project Deployment: Genesis Frameworkw/ Cotton Rohrscheib

Partner / Co-Founder: Pleth, LLC

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• Partner / Co-Founder: Pleth, LLC

• Full-Service Marketing / Creative Agency

• Emphasis: Managed Web Hosting, Development

• Approach: Custom, Mobile, Drupal, and WordPress

• Office Locations: Batesville, Jonesboro, Conway

• Over 15yrs Experience w/ SMB, Celebrity, Fortune 500

• Currently Manage 100+ WordPress Projects

• Involved in Various Other Startups…

• Recently Became a Dad…

Cotton Rohrscheib: About Me

Twitter: @CottonR

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• I Had Never Changed a Diaper…

• I Had Never Been Peed On…

• I Had Never Traveled w/ a Baby…

• I Had Never Fed a Baby…

• I Had No Idea Babies Needed to be Burped…

• I Had Never Burped a Baby…

• I Had Never Been Spit Up On…

• I Had No Idea How Awesome My Wife Was…

I Became a Dad in 2012…

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Twitter: @CottonR

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Did you know that last year 22 of every 100

domains registered in the United States

ran on WordPress?

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1. Parent / Child Relational Themes

2. Project Layers = Core + Framework + Child Theme + Plugins

3. Framework Extends Functionality / Flexibility

4. Framework Specific Plugins = Opportunity!!

5. Framework Specific Child Themes = Opportunity!!

6. Frameworks Reduce Development Time

7. Frameworks Deliver a More Scalable Solution

8. Constant Evolution: Framework & Child Theme Upgrades

Overview: Theme Frameworks

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Mashable calls Genesis the "best of the best" among WordPress premium frameworks. It's no wonder over 75,000 online publishers trust Genesis to provide a solid foundation for their sites.

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1. Genesis has Integrated SEOM Functionality

2. Genesis has Great Looking Turn-Key Designs (Starters)

3. Genesis has Unlimited Support, Updates, etc.

4. Genesis has State of the Art Security

5. Genesis has Incredible Flexibility

6. Genesis has Brilliant Developer Community

Genesis Framework: Advantages

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1. Standard Wordpress Core Installation - stable release

2. Standard Wordpress Core Plugins – your choice

3. StudioPress Genesis Framework - wp-content/themes

4. StudioPress Genesis Child Theme - wp-content/themes

5. StudioPress Genesis Plugins – wp-content/plugins

6. Assumptions: Client Content / Graphics, etc.

Genesis Framework: Demo

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farm.cottonrohrscheib.com

Sandbox URL:

1. Review of Demonstration

2. Questions & Answers

3. Bonus: Extending Genesis (Plugins)

4. Bonus: Extending Genesis (Hooks)

Genesis Framework: Discussion

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Twitter: @CottonR

1. First Person to Tweet…

2. Fifth Person to Tweet…

• Prize Package(s):

One Free Copy of Genesis Framework w/ (1) Child Theme of Your Choosing

Genesis Framework: FREEBIES!!!

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Tweet This:

I just watched @CottonR build a website using @StudioPress

Genesis Framework for #Wordpress at #WCFAY

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1. http://twitter.com/cottonr

2. http://facebook.com/cottonr

3. http://cottonrohrscheib.com

4. http://pleth.com

Cotton Rohrscheib: Let’s Connect…

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Twitter: @CottonR