BY JOSH SULLIVAN

2) HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?

MY ARTIST: ICE TRIPPMy created artist Ice Tripp is a 17 year old hip hop prodigy who has already bad been critically acclaimed by some of the worlds biggest artists. My artist is similar to the likes of Danny brown, Schoolboy q etc. My artist represents the genre well, hip hop artists are often known for being flash, wearing jewellery and expensive clothing. I have tried to make Lynden fit in with this stereotypical image of modern rappers in order to fulfil readers expectations.

STYLE/ GENRE• When choosing the style/genre of the magazine I was going to attempt I

had to carefully think about what buyers of the product would be expecting. FADER is a magazine which I singled out for being the type of magazine i wanted to emulate. This is due to it predominately being hip-hop based aswell as having a very simple slick style to it. I also liked how FADER covers mainly up and coming artists which are slightly quirkier rather than ones who are already at the pinnacle of the industry and are house hold names. As you can see from the pictures below the layout for Fader was a heavy inspiration for my cover.

WHY I LIKE FADER MAGAZINE

• The magazine promotes future stars and artists to look out for which gives readers the option of checking out the artists music and helping find readers music they believe they will appreciate. Therefore I followed FADERS idea and filled my contents with known names but that will only be known if you are a fan of hip-hop where as the likes of Drake, Kanye West and Eminems music would be familiar with the majority of young people who follow other genres of music.

TARGET AUDIENCE/ MASTHEAD

• My magazine is for big hip hop fans looking to read about some of the favourite artists aswell as being introduced to new ones. My title of KONVICT is also closely linked with the genre of music i have covered. The stereotypical persona of hip hop artists are that they are thugs and drug dealers. if you define the word 'convict' it is "a person found guilty of a criminal offence and serving a sentence of imprisonment." The idea of the masthead of my magazine meaning this is a representation of the stereotypical idea of hip hop artists being criminals. I believe that is an appropriate title and plays along with the persona.