Presentation & information.

BMX Racing is an environmentally friendly and spectacular arena sport which is on the rise globally and also in Sweden. The sport is now part of the Olympic program and made an extraordinary debut in Beijing, China in 2008 and will be part of the Olympic Games in London in 2012.

EDGE BMX Team was initiated by Janne and Jonas Franzén in time for the 2010 season. The team competes in BMX racing, both nationally and internationally. Through their company BMX Specialisten in Lerum, Sweden, the team is supported by the company BRG, which markets Chase BMX-frames and four other brands worldwide. Until 2012, the team name was Formula Team Sweden, but it is now changed to EDGE BMX Performance Team.

The team has several partners on the market for bmx-products and through the company BMX Specialisten, several other partners have been associated with the team. The team do their best to represent and promote these partners, their brands and services. The team collaborates with a number of companies / individuals who help the riders in their development, including Dalblads Nutrition, Lerums Sports Centre, Aktivitus Test-Clinic, PSIM sports psychology.

In 2012 the team will be represented in several of the major races in Sweden. They will also be represented on a number of Norwegian and Danish races. In addition to the Scandinavian countries, the major part of the team is attending several of the European Championships during the year and possibly also the World Championships in England.

To all Nordic competitions, and to some international, the team will bring a van branded with company and product logos, and team info.

During races and events a team tent will be set up to create a “pit area" where the team-riders can relax and recharge between races. This creates another possibility to advertise and display partner presentations.

Next to this area BMX Specialisten have the team van where products from the company and its business partners will be promoted. Here partner companies have the opportunity to display new products and be present in person to represent.

Vilka är vi? Physical coach: Responsible for the team's physical training programs and tests is Ola Kjellman . He is a PT on Lerums Sports Centre. Together with Jonas, he is responsible for the individual training programs.

Endurance coach: Responsible for the team-riders’ endurance training is Mattias Lundqvist. He is the owner of the company, Aktivitus Test Clinic & Coaching. He tests the riders ’ oxygen consumption, lactic acid thresholds, etc., and helps out with individual training advice.

Nutrition: Martin Dalblad is supporting with dietary advice in general and for competition and training in particular. Martin runs the company Dalblads Nutrition, where they work with dietary supplements in a serious manner. He makes sure that the riders get enough of real food and other nutrients where needed.

Mental coach: Margareta Hultman runs the company PSIM, working with sports psychology and massage for athletes. She helps the riders with the mental part, both in group but also individually with each rider.

Here, Victoria (31) wrestling at the

2010 European Championship tournament in

Stavanger, Norway.

Team set-up The team is based in Lerum, just outside Gothenburg and consists of seven cyclists in different age groups from 16 years. They are all humble, well-behaved and take good care of themselves and their equipment. Contracts have been signed with the riders for 2012 and all must be dedicated to the sport, have clear goals, take care of training, nutrition and sleep, and report their training in a training diary. They will all be good representatives for all partners. The purpose of the age distribution is that most BMX-riders must be able to identify with the team's cyclists and be interested in the business. Younger people also have an opportunity to learn from the older ones and develop faster. The team is working with the aim to develop the riders towards an international career and the program for training, racing and tests are designed for the Swedish Cycling Federation's elite level requirements, and should give the riders the experience and the ability to cope with tests etc at future Olympic and national team selections. ------------------------------------------------------------------------------------------------------------------------------

Head coach: Janne Franzén. BMX technical coach: Jonas Franzén.

Both owners of the company BMX Specialisten in Lerum.

Team coach: Anders Boraie.

Support team: Team leader: Pernilla Boraie, assistant: Lennart Petersson . When needed help from

fam. Franzén, fam. Johansson och fam. Petersson

Competition program 2012

Some of the races the team will be attending during 2012: Swedish Cup series.

Swedish Championship in Malmö, 28/4.

WC. Birmingham, England 23-27/5 (possibly)

Scandinavian Championship, Kungsbacka, Sweden 4/8 .

European Championship in Belgium, Italy, France.

Succé Cup. Norway.

Races in the Norwegian Cup series and in the Danish national series.

TEAM-RIDERS

Team-riders

Name: Alexander Boraie, 16 years

Club: Kungsbacka BMX Klubb

Started racing BMX

sedan:

2005

Achievements: 2010: 1:st in SC, 1:st in Swedish Cup, 4:th in

Succé-Cup, 5:th in Scandinavian Championship

2011: 2:nd in Swedish cup, 8:th in Scandinavian

Championship.

Racing class: Boys 15-16

Goals 2012: 1:st in U-SM, Top 3 in Sc C , Improve on EC

Name: Jesper Petersson, 16 years

Club : Kungsbacka BMX Klubb

Started racing BMX: 2001

Achievements: 2009: U-SM 3:rd, Swedish Cup 3:rd

Scandinavian Championship 7:th

2010: U-SM 3:rd, Swedish Cup 2:nd SC 6:th

2011: U-SM 2:nd, Swedish Cup 1:st SC 5:th

Racing class: Boys 15-16

Goals 2012: 1:st in U-SM, Top 3 in Sc C.

Team-riders

Team-riders

Name: Fredrik Johansson, 18 years

Club: Kungsbacka BMX Klubb

Started racing BMX: 2006

Achievements: 2009: 3:rd U-SM, 3:rd SC.

2010: U-SM 1:st Superior in boys 16+.

Upgraded to junior men during this season.

Racing class: Junior Men

Goals 2012: 1:st in SC, Final heat on Sc C, Improve internationally

Name: Jonas Franzén, 24 years

Club : Lerums CK

Started racing BMX 2001

Achievements: U-SM title, several podium places in the

Swedish Cup series

Racing class: Elite Men

Goals 2012: 1:st in SC, Final heat in SC C, Develop in strength and technique.

Team-riders

Team-riders

Name: Victoria Boraie, 18 years

Club : Kungsbacka BMX Klubb

Started racing BMX: 2004

Achievements: 2009: 4:th in Sc C in girls 15-16, 1:st in a SC

race boys 13-14, 5:th in one EC-race in Norway

girls 15-16.

2010: U.SM 1:st

2011: Sc C 5:th

Racing class: Junior Women

Goals 2012: To develop a better technique as a rider and to get more racing experience.

Top 3 in Sc C.

Riders & Support Team

Name: Markus Karlsson, 23 years

Club: Lerums CK

Started racing BMX: 2008

Achievements: Developed both strength and technique during a

few seasons and is now ready for a podium

finish Racing class: Men 17-24

Goals 2012: Top 3 in Swedish Cup series.

Attend a few EC-races and also some races in

the Danish cup series.

The Brothers K will, during practice and competition, support the other team with health care, massage, physical

training and nutrition. They also compete in team colors when they are racing in their classes.

Name: Daniel Karlsson, 27 years

Club : Lerums CK

Started racing BMX:

BMX lat BMX sedan:

2008

Achievements: Developed both strength and technique during a

few seasons and is now ready for a podium

finish. Racing class: Men 25-29

Goals 2012: Top 3 in Swedish Cup series.

Attend a few EC-races and also some races in

the Danish cup series.

What this cooperation means!

What do we offer?

Possibility of your logo or brand logos on team clothing as well as sportswear, team wear and other promotional material.

We give you the opportunity to promote your products and your company on all major BMX competitions or other events, either through our “pit area" or with your own representation.

Your company and its brands are included in all official publications, such as web sites, blogs, twitter, and the stories and images that are introduced on different web sites.

The team is also, where possible, and agreed, available at any trade shows, company gimmicks or promotional event where an exhibition or demonstration can be conducted.

Possibility to use the team in your marketing.

Possibility of advertising space on the van used during events and competitions.

Possibility of advertising space on banners or flags during events.

How can you support us?

Assistance with goods to the riders.

Special price on the range of products.

We are attentive to all proposals for funding.

Contributions for the development of common promotional materials.

Financial support!

The largest cost impact for the team’s activities are the riders training costs, entry fees, travel and accommodation associated with training camps and competitions. If your company has the opportunity, in collaboration with BMX Specialisten, to support the team in various ways, such as for example contribution to entry fees, travel and marketing expenses for the team's van, pit tents and promotional materials, we can probably agree on a convenient way to implement it.

The team is run in close cooperation with the company, BMX Specialisten in Lerum HB. The company is VAT registered, and registered for F-tax. Therefore, any collaboration can take place in the business arena.

The team´s goals!

The team’s short-term goals!

Increase interest for the team and its partners’ products and services.

Help the team member bikers to develop their physical and technical capacity towards national and international success.

Increase interest in BMX Racing Sport and bicycle sport overall.

The team´s long-term goal!

The overall long-term goal is to enable a professional focus and develop the team-riders’ capabilities to an international level that allows for the nomination of one or more Swedish candidates for theOlympic Games in 2016.

Increase interest in the team and its partners and their products and services.

Increase interest for BMX RACING

Through this BMX-Team´s success be role models for children and youth and inspire them to pursuit a meaningful leisure activity.

How will we acheive the objectives?

Through our partners, we already have help and support with training and scheduled tests to gradually develop the riders physical capabilities.

Through further cooperation, we have help with nutrition and supplements.

An additional partner has joined this year to help out with the mental training.

A cooperation with Elite Sport Center West has started were they will assist us with evaluation and testing of riders ’ movement patterns, strength, fitness etc. This is available on a brand new test center in Gothenburgh. KHP*

Establish cooperation with additional partners , which could eventually provide us with the financial resources needed to train and compete on the international stage.

• * National Center for Health & Performance Development.

True Champion or Cheat is a

training program for cyclists and

support staff. This includes the new

World Anti-Doping Code. All team-

riders and team-leaders have

completed the training-program.

TEAM-SHIRT 2012 This is the team jersey design for 2012. Updated every season with team and partner logos . Modified with new logo for 2012.

This shirt is based on a design from UFO's model, Pulse 2012, but opportunities exist to design a shirt from scratch. Before the shirt is printed, all involved partners need to agree on the design.

A major sponsor has the option to name the team and dominate the design.

Partners during 2012

These companies and

brands are involved from

the start of the

season 2012

There is room

for additional interested

partners who can help

to support the team and

enable the aim of having at

least one more Swedish

rider competing in the

Olympics 2016.

Address and contact info EDGE BMX Performance Team Hylternevägen 20, 448 34 Floda, SWEDEN Phone: Janne +46 (0)733-264302, Jonas +46 (0)704-917112 E-mail: edgebmxteam@gmail.com

alt: jonas@bmxspecialisten.se

Team page: http://www.edgebmxperformanceteam.wordpress.com/

Facebook: http://www.facebook.com/pages/EDGE-BMX-Performance-Team/289694241096907

Twitter: https://twitter.com/#!/edgebmxpt

CONTACT US!

mailto:edgebmxteam@gmail.commailto:jonas@bmxspecialisten.sehttp://www.edgebmxperformanceteam.wordpress.com/http://www.edgebmxperformanceteam.wordpress.com/http://www.formulateamsweden.blogspot.com/http://www.facebook.com/pages/EDGE-BMX-Performance-Team/289694241096907http://www.facebook.com/pages/EDGE-BMX-Performance-Team/289694241096907http://www.facebook.com/pages/EDGE-BMX-Performance-Team/289694241096907http://www.facebook.com/pages/EDGE-BMX-Performance-Team/289694241096907http://www.facebook.com/pages/EDGE-BMX-Performance-Team/289694241096907http://www.facebook.com/pages/EDGE-BMX-Performance-Team/289694241096907http://www.facebook.com/pages/EDGE-BMX-Performance-Team/289694241096907https://twitter.com/http://twitter.com/formulateamswedhttp://www.formulabmx.eu/