Presentation-pearls and diamonds
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Transcript of Presentation-pearls and diamonds
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PEARLS AND DIAMONDS JEWELRY
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Background of the Company
Executive summary Philosophy Vision Mission Organizational Structure SWOT
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COMPANY STATUS
MARKET SHARE SALES FIGURES
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TARGET LOCATION
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INTRODUCTION OF NEW PRODUCTS
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SALES
TARGET MARKET POSITIONING 4P
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PUBLIC RELATIONS
CONSUMER PROMISE ADVERTISEMENT PROMOTION SALES PROMOTION
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FINANCIAL
FINANCIAL OUTLOOK FINANCIAL ANALYSIS
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SUCCESS METRICS
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Executive summary
Pearls and Diamonds Jewelry is a designer and manufacturer of unique pearl and diamond jewelry. Pearls and Diamonds Jewelry makes many designs in the form of earrings, rings, necklace, and pendants, and bracelets. All of the products are designed and manufactured by Francisco Dela Cruz.
Each piece of jewelry is a work of art in itself, very special and unique. Most people will feel that Pearls and Diamonds Jewelry's pieces are like nothing else they have ever seen. Pearls and Diamonds Jewelry will be selling directly to end consumers through his website as well as at exhibitions/shows. Pearls and Diamonds Jewelry will also use galleries and specialty jewelry retailers as a distribution channel as well.
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Philosophy
To own P & D jewel is luxurious and exceptional pleasure. To wear it is to reflect the purity of the ocean ... the mystery of creation ... and to know you are adorned with the finest cultured pearls in the world.
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Vision
To adorn the necks of all the women of the world with pearls and diamonds.
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Mission
To uncover the finest materials with original design and excellent craftsmanship to transform them into the most elegant jewelry imaginable.
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Organizational StructureCeo
Princess Casem
Product management head
Hazel Robles
FinanceHead
Janine San Diego
Marketing headLiezel Romas
Research and DevelopmentJolina Borlagdan
General managerRegelyn Ricohermozo
SecreataryJean Delos Santos
Public Relations Head
Blessserie Lauron
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“Timeless elegance and sophisticated modern design”
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SWOT
Strengths• Uses only highest quality of
cultured pearls.• Understated beauty and
elegance.• Unique designs and natural
cultivation process.• Customizable, available in
different lengths, sizes and grades of pearls.
• Each piece is having supreme dedication, passion and elegant design.
Weaknesses• Despite high product quality, the brand is losing out on brand recall and availability
• Limited global reach and needs to use the franchising model and retail modelGo ahead an replace it with your own text. This is an example text.
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SWOT
Opportunity
• Can go into accessories like purses, watches and etc
• Brand recall can be increasing by creating a buzz by creating ads.
• Tie-up with fashion brands and events
Threats
• Raw materials prices are increasing
• Pearls are used by some specific age group, not so popular in youngsters.
• Many fake and duplicate pearls have come, creating option for consumers to buy cheaper products.
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COMPANY STATUS
MARKET SHARE
59%
23%10%8%
Bulgari
Pearls and Diamonds Jewelry
Tiffany and Co.
Harry Winston
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COMPANY STATUS
SALES FIGURES
Bracelets
Necklace
Earrings
Rings
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
4.3
2.5
3.5
4.5
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Target Location
AUSTIN, TEXAS
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Austin, Texas
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•Metropopulation: 1,716,291 (up 20% between 2004 and 2009)•Per-capita income growth up 20.2% from 2002 to 2007)•Employment (job expansion of 9.5 percent between 2005 and 2010)•Small business growth (up 1.5 percent from 2007 to 2008)
Austin is the state capital. Texas has no personal or corporate income tax. High quality of living and low living cost. It has a number of angel investment groups that focus on startup businesses.
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2004-2009
2002-2007
2005-2010
2007-2008
0
10
20
30
40
50
60
Metropopula-tionPer-capita Income GrowthEmploymentSmall Business
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The future branch will be located near Austin Bergstrom International Airport
-best domestic airport worldwide-an estimated 9.1 million
passengers-located southeast of the business
district of the city of Austin, and is the gateway to Central Texas.
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Introduction of New Products
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Ocean Ripple Pendant
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One Necklace, Three Looks
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Ocean Strand Necklace
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Ocean Bracelet
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Ocean Ring
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Target market
Demographics: Female Ages 30 – 40 Upper women from upper class Women interested in buying diamonds and
pearls jewelry
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Positioning
P & D Jewelry will be focusing on two distinct groups of customers:
the end consumers and retailers.
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4 P
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Product
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Package
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Place
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Price
$1,950 $1,950
32,000 PHP 21,000 PHP
10,000 PHP 12500PHP
15,000 PHP
7,000 PHP
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Consumer Promise
P & D Jewelery gives its customers the unwavering dedication to provide the best quality of jewelry products. It offers the following benefits to their customers:
Selection Accessibility Customer service Competitive pricing
- Unique,luxurious and well worth seeking out
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Advertisement
We distribute various brochures every month.
Special issue during; Valentines day, Christmas, Mother's Day
We have various website depending on the region:www.pearlsanddiamonds.com.ph - Philippines
We give also advertisement on the following magazines: JCK magazine, Art Jewelry Magazine and Time magazine
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Promotion
Pearls Diamonds
ASSOLINE
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Sales Promotion
There are discounts on special days. We make 15 % discount for the wedding
couple. 30% discount for bulk purchase We provide Installment payment options
or skip options available.
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Financial outlook
Demand for high-valued pieces like engagement rings will drive industry growth, as competition from budget-conscious retailers and supercenters remains limited. Furthermore, revived demand for luxury goods will cause stores to raise their prices, benefiting profit margins
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Financial Analysis Equipment
Quantity Price
Furniture 350 1,000,000
Accessories
7000 500,000
Case 7000 700,000
Automatic Shutter
70 300,000
Air Conditioning
20 400,000
Heating and Lighting system
245 800,000
Plaster decorations
70 300,000
Paints 100 700,000
Equipments
Quantity Price
Granites 1000 2,000,000
Weight machine
300 1,000,000
Rent 7 7,000,000
Notary Expenses
7 500,000
Civil Government Expenses
7 500,000
Accountant Expenses
7 800,000
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Success Metrics
By the year 2015, P & D Jewelry will top the industry
By the year 2020, we will accumulate 47 trillion pesos
By the year 2023, we will conquer United States of America