Presentation Parivartan Ranchi
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Transcript of Presentation Parivartan Ranchi
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A traffic movement by Ranchi Police and All its Stake HoldersPARIVARTAN : A traffic movement to transform peoples mindsetWELCOMES YOU
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What is PARIVARTANA Mass movement designed to address attitudinal issues in the traffic discipline and bring in behavioural changes on roads to make them safer through a participatory process touching all sections of society
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AWARENESS CAMPAIGN vs MASS MOVEMENTCampaign is an organized course of action to achieve a specific goal. Communication between one person and anotherA movement is a participatory and collective processinvolving like-mindedStakeholders, it will involve many campaigns as its part
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AWARENESS CAMPAIGN vs MASS MOVEMENTCampaign is didactic in approach, assumes an educative/informational tone to the target audienceMovement catalyses changing of mindsets and attitudes of the different people involved
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AWARENESS CAMPAIGN vs MASS MOVEMENTAn awareness campaign involves changing attitudes of peopleMass movement targets reformation of those involved leading to a sustainable change
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AWARENESS CAMPAIGN vs MASS MOVEMENTAn awareness campaign sends an individual a message that you made the mistake, you correct itMass movement invites retrospection, we are doing the mistake and what are we doing to correct it
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AWARENESS CAMPAIGN vs MASS MOVEMENTAn awareness campaign is centralised and adopts a piecemeal approachMass movements are decentralised and has a comprehensive look at issues and stakeholders
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ATTITUDINAL ISSUESTraffic laws are to increase government revenueTraffic Police is the sole agent responsible for problems & prospects of trafficBreaking the traffic law is a privilegeAdventurism - putting yourself and others at riskExpression of civic senseLack of responsivenessWhat is the big issue/lack of seriousness
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ADVENTURISM - PUTTING YOURSELF AND OTHERS AT RISK
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BREAKING THE LAW IS A PRIVILEGE
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WHAT IS THE BIG ISSUE/LACK OF SERIOUSNESS
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StakeholdersEDUCATIONAL INSTITUTIONSMEDIA PRINT & ELECTRONIC RADIOTELECOM OPERATORSPUBLIC SECTOR UNITSGOVERNMENT BODIES
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StakeholdersLEAD BANKSTRADE ORGANISATIONSSOCIAL CLUBSNGOSMEDICAL ASSOCIATIONSBAR COUNCILS
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ACTIVITIES PLANNED SO FARNUKKAD NATAK EVENTS
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POSTER, BANNER SLOGAN COMPETITIONSLETTER & SIGNATURE DRIVE
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PLEDGE CEREMONIES BY STAKEHOLDERS
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SMS & IVR MESSAGESRADIO JINGLES
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TRAFFIC CONCLAVES IN SCHOOLS AND COLLEGES
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ORGANISE HEALTH CAMPS AND TRAUMA CARE TRAINING IN PARTNERSHIP WITH HOSPITALS
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MESSAGE ON WHEELS, PUBLIC QUIZZES
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RAHAGIRI DAY
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FEATURES AND STORIES ON LIFE AFTER ACCIDENT OF THE VICTIMS
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DOCUMENT EXISTING MENTALITIES AND CHANGES TAKING PLACE
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SENSITISATION OF LEGAL ISSUES ON TRAFFIC
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GANDHIGIRI
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OUT OF THE BOX SOLUTION?
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Sow a thought, reap an actionSow an action, reap a habitSow a habit, reap an attitudeSow an attitude, reap a characterSow a character, reap a destinyPARIVARTAN is a small step to achieve this, will you participate?