Presentation on User Experience Design

8/10/2019 Presentation on User Experience Design

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UserExperienceDesign

UXD


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UXD XPERIENCE?

Experience NOT usability


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XPERIENCE?

The role a product plays in a persons life.


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XPERIENCE?


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XPERIENCE?

The user experience is the totality of end users

perceptions as they interact with a product orservice. These perceptions include effectiveness(how good is the result?), efficiency (how fast orcheap is it?), emotional satisfaction (how gooddos it feel?), and the quality of the relationshipwith the entity that created the product or service

(what expectations does it create for subsequentinteractions?). (Kuniavsky, 2010 p.14)


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XPERIENCE?


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XPERIENCE?

How does UX differ? Electronicmaps vs. tactile 3D maps

(Greenland Inuit)


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XPERIENCE?


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XPERIENCE

ESIGN?

The creation and synchronisation of the elements

that affect users experience with a particular[company, product, service, ect], with the intent ofinfluencing their perceptions and behaviour.

(Unger and Chandler, 2012)


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XPERIENCE

ESIGN?

Design for the wild design in context.

Cognitive activity is embodied within the location

of the activity and the tools used. (Buxton, 2010)


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XPERIENCE

ESIGN?

The application of user research in the

development and production of user interface.

User-centered design.

The purposeful engineering of user experiencesthrough the application of UXD methodology.


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XPERIENCE

ESIGN?

Garretts model of UXD

(2002)


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XPERIENCE

ESIGN?

Garretts model of UXD

(2002)

Consider Garretts model in relation toyour website.


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ETHODS USER RESEARCH PERSONAS

CONTENT STRATEGY

SITE MAPS / TASK FLOWS WIREFRAMES A/B TESTING


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ETHODSUSER RESEARCH:Real life user researchgoalsof particular user groups,

attitudes and behaviours whilecompleting goals.

Observations, questionnaires,

focus groups, etc.


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ETHODSPERSONAS:Personas are documents thatdescribe a user type based on

research. Personas describe aspecific person who acts as anexemplar of a particular group.They are based on tasks,

behaviours and attitudes ofusers.


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ETHODSPERSONAS:-Photosin action-Key goalsDo they have a specific taskto complete quickly? Do they want totake their time and enjoy the experience?What do they need to know? What istheir ultimate goal?-BahavioursWhat motivates them touse it? What are the feeling when using

it? (is it frustrating?) Do thy have lots ofspare time? What influences theirchoices? What puts them off?-Must dos and Must nevers


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ETHODSPERSONAS:


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ETHODSCONTENT STRATEGY:Based on user research, personadocuments as well as the overallbrand/project strategiesWhat is thenecessary content? Hierarchy? Whatcontent reflects brand identity? Usedata?


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ETHODSTASK MODELS / TASKFLOWS / USER JOURNEYS:


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ETHODSWIREFRAMES:


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ETHODSA/B TESTING:Method of testing a variation of a systemagainst the existing.


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ETHODSTRY APPLYING UXDMETHODS TO YOURWEBSITEDESIGNWIREFRAMES,

TASK FLOWS, PERSONAS


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EXPERIENE ISINTERFACE DESIGN

AFFECT / EMOTIONS

EFFICIENCY

PURPOSE / TASKS

USER EXPECTATIONS

USE-VALUE

EMPATHY

USABILITY

IDENTITY

SATISFACTION


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Kuniavsky, M. (2010) Smart Things: Ubiquitous ComputingUser Experience Design. Elsevier.

Hartson, R., Pardha S. P. (2012) The UX Book.Elsevier.

Buxton, B. (2010) Sketching User Experience. Elsevier.

Allen, J., Chudley, J. (2012) Smashing UX Design. JohnWiley & Sons.

Unger, R., Chandler, C. (2012)A Project Guide to UXDesign. New Riders.

Allanwood, G., Beare, P. (2014) User Experience Design.Bloomsbury.

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