PRESENTATION ON TRADITIONAL TO ONLINE MARKETING

TEAM SPARK

MARKETING

Marketing is an organisational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

In short, marketing is about identifying and meeting human and social needs. It is “meeting needs profitably.”

TRADITIONAL MARKETING

Traditional Marketing:• With the world changing at every nanosecond,

marketing is also reeling under a whirlwind of change. New modes of marketing like e-marketing and online marketing have evolved. Yet traditional marketing still holds sway with many corporates. Traditional marketing operates based on the following strategies.

TRADITIONAL MARKETING COMPONENTS

• The Four Ps- Worship them:• the 'Four Ps' refers to the four factors that a marketer has to

consider before launching a product or offering a service. The marketing mix comprises of Product, Price, Promotion and Placement.

• Segmentation- Categorize your audience:• In traditional marketing, the market is segmented into many

subsets or segments depending on geographic, demographic, psycho graphic and behavioral variables. Each segment is homogenous and responds in a particular way to a particular marketing strategy.

• Advertising and Promotion:• Print Medium: Newspapers, Magazines, Yellow Pages, Posters

and Billboards.• TV & Radio: All kinds of TV and Radio spots• Other Communications: All kinds of mailers and leaflets

AMUL BUTTER

ONLINE MARKETING

• Internet marketing is a fairly self-explanatory term used to describe the ways by which businesses utilize the World Wide Web in order to promote their companies and their products or services. It is also sometimes referred to as web marketing, online marketing, or eMarketing. Despite the many terms in current use these are all one and the same thing.

Cont…

• online marketing may be regarded as a functional aspect of marketing strategy and certainly of the business model. Final Touch Inc considers online marketing very different from ordinary business marketing and brings six categories of organic benefit: costs are reduced, capability is increased, communications are refined, control is enhanced, customer service is improved and competitive advantage may be achieved depending on the competitor’s reaction.

INTERNET MARKETING IS MOST COMMONLY USED TO:

• Assist a company in promoting information.

• Carry out investigations and gather data concerning the demographics of clients and future prospects.

• Sell products and services.

SOME OF THE KEY COMPONENTS OF INTERNET MARKETING ARE:

COMPONENTS

• On site SEO-search engine optimization• Pay per click marketing• Email marketing• Link marketing• Ad placements• Article marketing• Social media marketing

DIFFERENCE BETWEEN INTERNET MARKETING AND TRADITIONAL

MARKETING

• In internet marketing, business can be done whenever and wherever, no time limitation and space limitation.

• Traditional marketing is costly while internet marketing is faster and economical

• In internet marketing, less employment needed than in traditional marketing

BENEFITS OF ONLINE OVERTRADITIONAL MARKETING

BENEFITS

• Effectuality

• Coverage

• Customer service is improved

• Cost

• Ease

QUAKER OATS

Quaker Oats worked with Yahoo! to reach consumers and found that online exposure led to better awareness—and more intent to buy—offline.