Presentation On SWOT Analysis of Coca-cola

Cource Principal of Management

Instructor Sir.Mohsin Zeb

Semister Spring 2013

Section A

INTRODUCTION

M.Owais 17522

Saad Khawaja 17582

Mariam Khalid 17227

Laiba Noor 17217

Group MembersGL

Muhammad Owais17522

History Of Beginning

Coca-Cola was Invented On May 8,1886 By Dr. John Pemberton. Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water.

First Coca-Cola glass Was Sold On 5 Cents In 1886.And He Just Sold 9 Drinks Per Day

First Bottle was Made In 1916.

History Of Coca-Cola Brand

Industry Beverages

Founded 1886

Headquarter Atlanta ,Georgia,U.S

Type Centralized Company

Key People Muhtar Kent

Revenue US$ 48.01 Billion (2012)

Operating Income US$ 9.01 Billion (2012)

Employees 146,200 (Dec 2011)

Coca-Cola`s Mission

Our mission To refresh the world...

To inspire moments of optimism and happiness...

To create value and make a difference.

Coca-Cola’s Vision

To achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver.

Profit

People

Portfolio

Partners

productivity

Muhtar KentChairman of the Board and Chief Executive OfficerThe Coca-Cola Company

Herbert A. AllenPresident and Chief Executive OfficerAllen & Company Incorporated (a privately held investment firm)

BOARD OF DIRECTORS

Ronald W. AllenAdvisory Director, former Chairman of the Board, President, and Chief Executive Officer

Cathleen P. BlackChairmanHearst Magazines

Barry DillerChairman of the Board and Chief Executive Officer

Alexis M. HermanChair and Chief Executive OfficerNew Ventures.

Donald R. KeoughNon-Executive Chairman

Maria Elena LagomasinoChief Executive OfficerGenSpring Family Offices,

Coca-Cola`s Revenue in 2012:

Soft Drink Market Share

Saad Khawaja17582

Centralized and Decentralized Concept

The Coca Cola Company is a centralized company.

It makes operating the international subsidiaries more efficiently. Although there are managers in all of these facilities which will make decisions of hiring employees and local decisions, major decisions are made from headquarters.

What is SWOT Analysis?

The name says it: Strength, Weakness, Opportunity and Threat.

A SWOT analysis guides you to identify the positives and negatives inside your organization (S-W) and outside of it, in the external environment (O-T).

Developing a full awareness of your situation can help with both strategic planning and decision-making.

When do we use SWOT?

SWOT Analysis helps in strategic planning in following manner.

It is a source of information for strategic planning.

Builds organization’s strengths.

Reverse its weaknesses.

Maximize its response to opportunities.

Overcome organization’s threats.

It helps in identifying core competencies of the firm.

It helps in setting of objectives for strategic planning.

Maryum Khalid17227

SWOT Analysis

Strengths

The best global brand

Extensive beverage distribution channel

World’s largest market share.

Corporate Social Responsibility (CSR)

Customer loyalty.

SWOT Analysis

Weakness

Sluggish Performance in North America.

Dropping Sales

Focus on carbonated drinks.

health issues

Negative publicity.

SWOT Analysis

Opportunities

Introduce Energy Drinks.

Increasing demand

Increase the distributuion network

Popularize less known products

Bottled water consumption

growth.

Laiba Noor17217

SWOT Analysis

Threats

Decreasing gross profit and net profit margins

Taxes

Competition from PepsiCo

Inflation

Saturated carbonated

drinks market

Analysis of SWOT

Analysis Of SWOTFocus on

carbonated drinks

Negative publicity

Undiversified product

portfolio

Sluggish performance in North America

High debt level due to

acquisitions

BCG MATRIX

Corporate Level Strategy

• Coca-Cola has long been committed to a product development strategy.

• This allow Coca-Cola to penetrate existing markets with new products due to their high brand awareness.

• This strategy capitalizes on Coca-Cola’s favorable trademark reputation

Any Questions?

THANKS TO ALL OF YOU