HELLO

“Why can’t I find someone like me, who will work just as hard and be as dedicated to the success of this agency?”

...if an employee had the same drive, ambition, and entrepreneurial spirit that you do, that employee would have his or her name on the door and own the place.

...it takes a special risk-taking quality to make the leap from employee to owner.

Starting and building an agency from concept to full-blown maturity requires a special breed of individual - someone who doesn’t believe others who say it can’t be done, someone who sees the opportunity in every problem, someone who won’t take ‘no’ for an answer.

Someone like me...

There’s never a good time to start a business:

- Our first child was born in August, 2000- My father died 2-weeks before that- We had also signed off on a rather large house renovation- We didn’t have spare cash lying around

So...- Started a business November, 2000- Wanted to become one of the best agencies in the industry- Wanted it to be personal, small and hands-on- Wanted to be in charge of my own destiny- Thought I could do a better job

Two things you will always get wrong:

1) You will over estimate your income2) You will under estimate your expenses

Things that make it difficult:

1) Banks won’t lend you money (request a detailed bus. plan)2) Every supplier wants references OR cash up front3) Simple things like computers, telephones and an internet connection can be a drawn out and complicated process4) The phones won’t automatically ring with customers wanting to give you work5) Will you work from home, office???

It’s up to YOU to make things happen...If it was that easy THEN..

Who am I?

- Born to a pair of unmarried grad. students- Put up for adoption (blue collar working class family)- Dropped out of college- Slept on friends floors, recycled coke bottles for money and ate for free at the local Hare Krishna Temple.

Who am I? Cont..

- I made my first million at aged 23- I made over 10 million at 24- And then 100 million at 25

...and it wasn’t that important because I never did it for the money..

Who am I?

- My parents were Jewish immigrants- My original surname was Lifshitz- I sold ties at school- I wrote in my yearbook that I wanted to be an millionaire- Originally I worked at Brooks Brothers..but then went on to start my own business...

FIN