Search Engine Optimization(S.E.O.) Presentation By:Manish PantMCA 6 Sem04417004412

What is Search Engine Optimization (SEO)?The process of improving web pages so they rank higher in search engines for your targeted keywords by using several Techniques.

If you are a Web Developer or Designer Than You Must Know about SEO. By Using SEO You Can Get Your Website, Product, Business or Online Service Get First Page On The Search Engine. There are Many Search Engine in The Market Like:GoogleYahooBingAskYandexThe Secret Of The Search Engine are Know Only Some Selected Engineers.

IMPORTANCE OF SEO

90% online user uses search engine to find products and info .

Your website will constantly feature on page one of the search results for terms that best describe your business.

Natural search receives 250% more traffic than paid search.

1st page of SE result get atleast 80% clicks.

If your website is not found within top 30 result (page 1, 2 and 3) no one will find it.

Benefits Of S.E.OGet More Customers to your Website, Business or any Product.Brand Visibility.Site Popularity.Quality Sales Leads.Active buyers

Increase your profile against your competitors.

Search Engine Market Share64% - Google16% - Yahoo14% - Bing6% - OtherAsk,Yandex,Lycos,Altavista,AOL

Spider crawls the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database

Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content

Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real-time)

Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors.How Do Search Engines Work?

Key Internet Marketing Strategies

Search engine optimisation (SEO) - No cost per clickOrganic: Results based on content and keyword relevancy (as per algorithm)

Search engine marketing (SEM) - Cost per clickPaid Placement (PPC):Google AdWordsYahoo! Search Marketing (YSM)

Search Media Optimization(SMO) Facebook,Twitter,LinkedIn,Myspace,Digg Etc.

What You See??

What Google See??URL

Title

Description

Keywords

Size

Text

Meta Tag

Links

S.E.O Techniques1. Domain name strategies2. Linking strategies3. Keywords4. Title tags 5. Meta tag & description tags 6. Alt tags

7.Submit your website to SEs for indexing. 8.Avoid Black Hat Techniques9.Submit Your Sitemap to S.E10.Update Your Site Regularly

Google YahooBingNow a Days Many Online Tools are There By Using That We Can Submit Site to Many Search Engines in a Single Click.URL Submission

Google S.E.O ToolsGoogle AdwordsGoogle Webmaster ToolsGoogle Analytic

Google Analytic Tool Show The How Customer Come to Your Site

Social Media Optimization (SMO)When 93% of your target audience lives, eats and breathes social media, you cannot afford not to have a dedicated social media strategy that includes social media tools, networking sites and communities to create a buzz about your product or services .

Social media optimization builds bridges between brands and customers, starts enduring conversations about brands in the Internet ecosystem to garner greater and more comprehensive brand visibility. Use Social Media to Promote Your Website.Create Facebook PageCreate Google + PageCreate Twitter A/c For Your Business.Create Youtube Channels.

Use Social Networking Sites For Get More CustomerFacebook

Google +

Myspace

Twitter

Youtube

LinkedIn

Stumbleupon

Digg

Reditt

Flickr

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