Name- Maulik Padh

Roll No. – 11365

Company- ACC concrete

Mentor- Mr Tejas Suthar

9687634202

Department- marketing

Starting date- 20-may-2014

Ending date- 20-july-2014

RESEARCH METHODOLOGY

Objective-

To know the potential customers of RMC by performing a field survey of under construction sites of Ahmedabad as well as to determine the possible reasons not using RMC by various builders and contractors.

Sampling technique- convenient sampling

Sample size- Almost each and every under construction site in Ahmedabad area, whether residential or commercial

Survey technique- Interviewing the person in-charge at each and every under construction site of Ahmedabad and personally observing their behaviour and specific requirements.

MAJOR FINDINGS It was found that RMC is mainly used only by major players such as

Sangath IPL ltd, HN Safal ltd, Goyal & Co, Applewoods infrastructures etc to name a few.

In contrast, majority of small time builders/contractors make the use of manual mix against using RMC.

Many builders are found to have trust as well as price issues related to RMC

Poor marketing and promotion has resulted in ACC being pushed behind by major competitors such as Ultratech in this competitive environment.

SUGGESTIONS MADE BY US FOR THE COMPANY

Marketing and promotional activities must be boosted

To observe the failures of the competitors and use it as a promotional tool

To think about expanding operations in eastern Ahmedabad which has developing areas such as Vastraal, Naroda, Nikol etc.

Instead of focussing only on major real estate players, the company should reach out to masses.

OUR TAKEAWAY

Effective boost in communication skills

Confidence in dealing with different people

Learned basics of creating a marketing strategy

A new marketing experience