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Rajendra YadavPresented byNagarjuna fertilizers andchemicals limited

Company Profile 1976 - The Company was Incorporated on 28th January, at Hyderabad. It was promoted by Shah Wallace & Co. Ltd., Nagarjuna Fertilizers Ltd., another company promoted by Shah Wallace & Co. Ltd., was amalgamated with the Nagarjuna Fertilizers & Chemicals Ltd., with effect from 1st April, 1977. - The Company entered into foreign collaboration agreements with Snamprogetti S.P.A., Italy for the urea process and with Haldor TopsoeNagarjuna Fertilizers and Chemicals Limited manufactures and distributes ammonia, urea and several plant protection products which consist of herbicides, insecticides, and fungicides. The Company also sells fertilizers, seeds, and provides assistance on cultivation practices, pest control and planting destiny.Nagarjuna Fertilizers and Chemicals Limited is a leadingMANUFACTURER AND SUPPLIERof plant nutrients in India. Commencing operations in 1985, today the asset base is around Rs. 43 billion. Nagarjuna Fertilizers and Chemicals Limited is involved in the production andMARKETINGof a wide range of fertilizers. Urea, the widely used nitrogenous fertilizer is both manufactured (at Kakinada Plant) and marketed through imports (at Vizag and Kakinada Ports). In the vast Urea market, the brand Nagarjuna is a highly regarded and preferred brand by the farming community.

NFCL currentlyMARKETSabout 1.2 million tons of Manufactured Urea and about 0.6 million tons of Imported Urea per annum. With the aim of providing Total Solutions to the farmers, NFCL has commenced marketing of fertilizer mixtures through domestic sourcing and has further plans to enter into Phosphatic and Potassic segments also.

The company also markets a wide range of micronutrients and micronutrient mixes like Zinc Sulphate, Mahazinc etc. with emphasis on quality.K S RajuChairman/Managing DirectorSudhir BhansaliChiefFINANCIALOfficerR S NandaCOO/Incharge:OperationsM RamakanthVP:Legal/SecretaryM N BhaskaranVP:OperationsK Rahul RajuJoint Managing DirectorLeading personProduct Range

Urea Ammonia Phosphate Potash Zinc Sulphate Heptahydrate Zinc Sulphate Mono-hydrate Di-Sodium Octa Borate Tetra Hydrate

CompetitorsZuari Agro Chemicals Ltd.Gujarat State Fertilizer & Chemicals Ltd.Gujarat Narmada Valley Fertilisers Company Ltd.Chambal Fertilisers & Chemicals Ltd.Rashtriya Chemicals & Fertilizers Ltd.Madras Fertilizers Ltd.M P Agro Industries Ltd.Basant Agro Tech (India) Ltd.Dharamsi Morarji Chemicals Company Ltd.Zuari Industries Ltd

Strategies Promoting balanced and efficient use of fertilizersDemonstrationTraining programs for dealersProvision of value added servicesUse of information technology networks (kisan call centres)

Distribution NetworkOur 225 people strongMARKETINGforce is committed to provide total customer satisfaction through reliability, timeliness, courtesy, honesty and value for money. This commitment has helped us in achieving the status of the leading player in plant nutrition in the states of Andhra Pradesh, Bihar , Chattisgarh, Gujarat , Harayana, Karnataka, Madhya Pradesh, Maharashtra , New Delhi , Orissa, Punjab , Rajasthan, Tamil Nadu, Uttar Pradesh, West Bengal Servicing 15 states, we have 3 zonal offices and 30 regional offices including Specialty Fertilizers and Micro Irrigation regional offices.

ProductFertilizers fall in three categories based upon nutrients- Nitrogenous(N), Phosphates(P), Potassic (K) which are being supplied to crops.

Priceprovide fertilizers to the farmers at lower prices than its economic prices.Place The operations are spread all across India and reach deeper into the far flung villages across the country. We handle material across rails, roads and waterways across strategically chosen warehouses handling seasonal material acrossMARKETS . Our storage, transportation and handling practices ensure best quality product reaches customer with minimal waste and losses.

PromotionInter-personal and group contactsFertilizer festivals and Kissan MelasTVOnline solution Newspapers and JournalsVillage Adoption Programme

Services/Sales & Marketing

Channel Management: Unlike many industries our strength is our ability to service our large base of customers through a wide spread dealer network present till small towns and village level. Our sales operations are managed by the latest SAP system installed in all theMARKETING offices while our sales personnel maintain direct and continuous contact with the vast dealer network to service them efficientlyCustomer Management:Nagarjuna has always been in the forefront in offering value added services directly to our customer right at his doorstep. Our farm advisory and information service provides farmers with best agronomic , plant nutrition and protection advisories by farm visits as well as by online services through internet kiosks. Our scientists train farmers visiting them in the fields as well as by conducting specialised training programs at our research and farm centersCorporate Social ResponsibilityAt Nagarjuna, CSR is an initiative to create new value to economic, environmental and social issues. We at Nagarjuna undertook a study in 2008 to assess our various CSR initiatives and provide a better focus, thrust and consolidate the various activities already being performed by the Company. Nagarjuna Foundation was established to act as an 'umbrella' for our CSR efforts. Nagarjuna Foundation has been able to take forward this initiative and contribute to society in Social Welfare, Education, Environment, Health Care, Sports and Cultural Activities.Nagarjuna Foundation has supported nearly 250 NGOs and touched the lives of nearly 16,000 infants, children, youth, elderly, several physically disabled and those infected with life threatening diseases among others across the country where the Corporate Office, manufacturing facilities and 30 branch offices of the Company are located through contribution and support which varies from donating various capital goods such as solar water heaters, water purifiers, geysers, computers, inverters, refrigerators , furniture etc. along with essentials like groceries, clothes, school uniforms, blankets, medicines, books and other stationary items etc.EducationEducation Collaborations and ScholarshipsFree Books Distribution CampEnvironmentHealthHealth CampMedical SupportBlood Donation CampsDrinking waterAwareness CampsSportsRehabilitation ServicesCulture & Heritage