1. Presentation onMudraCoMMuniCationPrepared By :Satish VoraShree H. N. Shukla College of Management Studies 1(MBA 1st Sem.)

2. Introduction Mr. A G Krishnamurthy started his Advertisingcareer with Shilpi Advertising in 1976. Mr. A. G. Krishnamurthy founded MudraCommunication on 25th March 1980. With in 9 years they were the largest Indianadvertising agency. They have a team of over 1100 employeesacross 26 offices. Madhukar Kamath is the CEO & ManagingDirector of Mudra group.2 3. History PointsHe moved to Reliance Industry asAdvertising manager for 4 yearslater he founded MudraCommunication.Mudra Ahmadabad was born with 15employees and Rs.40,000.Mudra launched their 1st ad Vimal in1980.They even launched Rasna in 1983.25th March is still celebrated acrossall Mudra offices as Mudra Day. 3 4. Company Profile Head Quarter : Mumbai Industry : Marketing and Advertising Type : Privately Held Founded: 1980 MD & CEO : Madhukar kamath Company Size : 501 1100 Employees Website: www.mudra.com 4 5. Services offered by Agency1. Total Advertising Services2. Marketing Services3. E-Solution4. Content Business5. Integrated Media Services6. Sales Promotion7. Event Marketing8. Integrated Branding Services5 6. The Group offers Integrated CommunicationServices through Its Platform1. Mudra and DDB (Doyle Dane Bernbach) 6 7. Memorable Advertising1. Only Vimal 2. Kar Lo Duniya Muthi mein 7 8. Memorable Advertising3. My Dady Strongest 5. Mc Donalds Mein4. I Love You RasnaHai Kuch Baat8 9. SW Analysis of Mudra CommunicationOTSTRENGTH :Satisfying the need.TimeInnovative & CreativeQualityGlobal exposure with higher rewards& appreciation.Efficient team working.9 10. SW Analysis of Mudra CommunicationOTWEAKNESS :Pricing strategy.Lack in promotionstrategies towardsincreasing the brand name. 10 11. SW Analysis of Mudra CommunicationOTOPPORTUNITIES :Entering in global market toattract global client.Increased brand imagethough Memorableadvertisement. 11 12. SW Analysis of Mudra CommunicationOTTHREATS :Stiff Competition from bothDomestic & International levels.Changes in test & preferences ofclients. 12 13. Achievements of the Mudra Communication It was a Mudra that first gave India doublespread colors ads. It was Mudra that first Sponsoredcommercial telecast of a major sportingevent with the India and West indies Seriesof 1983. It was Mudra that made Indias first TelefilmJANAM. It was Mudra that gave Indias its firstacademy for advertising.The Mudra Institute Of Communication(MICA)13 14. Awards ReceivedInternational Awards won236.National Awards won 931.They have also wonAgency of the year forseveral years.14 15. Any Questions ?15 16. 16