Presentation onInternational Business

(An Overview)

Course TitleComparative Human Resource Management (CHRM)

Course CodeHRM-502

Course TeacherMr. Md. Miraj Hossen

Adjunct FacultyFaculty of Business Administration (FBE)

Daffodil International University

Presented byMd. Abdullah-Al-Mamun

ID: 151-12-597EMBA (HRM)

Date of PresentationOctober 21, 2015

International Business (IB)

International Business (IB) is defined as commercial transactions that occur across country borders.

Example: BD company sellproducts in the India, US,Japan etc. other countries.

International Business (IB)

How Company Enter in IB ??

I. LocalII. RegionalIII. DivisionIV. National

V. International VI.Global

Reason of Engaging in IB

• Expending Business• Diversify Resources• Maximize Profit• Minimize Risk• Be a Reputed Brand• Customer Demand• Develop Interrelation etc.

Models of IB• Merchandising (Product/Goods)• Service (Transportation or Tourism)• Use of Assets• Franchising (brand name, logo or operation techniques) Ex: Pizza Hut• Licensing (pattern, copyright, trademark) Ex: KFC, Pepsi

• Investment• FDI (Ex: BAT, Unilever etc.)• FPI (Ex: City Cell)• Joint venture, Mergers, Acquisitions (Ex: Aktel)

•MNC, Global Company, Strategic Alliances

Environment of IB

Environment is the surrounding things which influence the firm in various ways. • Controllable (Internal forces)• Uncontrollable (External forces)

Barriers of IB

• Language• Cultural diversity• Political environment• Distance• Competition• Govt. & trade regulation• Changing life style of customer etc.