Presentation on Competitive Advantages
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Transcript of Presentation on Competitive Advantages
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Presentation on
Competitive Advantages
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Walton High tech company Ltd
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Company Background
1977
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Competitors Analysis
CompetitorRefrigerator
LG SONY SINGER
SAMSUNG
Panasonic
TelevisionLG SAMSU
NGSHAR
PPANASONI
CWHIRLPOO
LS
Air-ConditionLG GENERAL GREE SAMSUNG
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Competitors Analysis
Competitors
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Market Analysis
Price sensitive people. Electricity availability is related with
demand. Large market by providing
competitive prices. Walton’s primary goal is to capture
the local market.
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Market Segmentation
Psychographic Segmentation
Demographic SegmentationGeographic Segmentation
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Competitive Advantages
Low production cost. Heavy man power. Less import related costs. Understand the consumers culture of the country. Available resources. Physiological factors.
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Market Mix
Marketing Mix
Products
Price Place
Promotion
Products of Walton
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Price Comparison
Walton
•42” LCD TV- 75,200
LG•42” LCD TV- 95,000
SONY
•42” LCD TV- 88,000
Transnet
•11.5 CFT-36000
WALTON
•11.5 CFT-29700
LG •11.5 CF-40000
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Market Comparison
Price Quality Variety
Distribution
Scoop For Growth
Walton **** ** * *** ****LG *** **** **** **** **
Sony * *** *** * *Singer *** ** ** ** **
Samsung ** *** ** * *
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Floor is open for questions… … … …