Presentation on Cocacola Company

7/31/2019 Presentation on Cocacola Company

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10/26/2012 1Chimanbhai Patel Institute Of Management &Reserch


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Presented By Ankit Padhiyar (77)

Yashvant

Amit

10/26/2012Chimanbhai Patel Institute Of Management &Reserch 2


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Out line Of Presentation Introduction

History

Mission & Vision

Brands Of Coca-Cola

Orgnizational Structure

Financial Report

Advertisement

Marketing In India

Swot Analysis

Recommendation



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Introduction Coca-Cola Company is the world's

largest nonalcoholic beverage company. In 1879 Pemberton Given Brand Name

Pembertons French wine coca. But itwas sold only like a cure.

After That His Bookkeeper Frank MasonRobinson Created Name & Logo.



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History Coca-cola was founded in May 1886 by Dr.John

Pemberton Coca-cola was first sold the public in Atlanta at Jacobs

Pharmacy Only 9 Serving of the soft drink were sold each day Sales for the first year were only $50 In 1888 Asa Griggs Candler bought the company and

sales increased over 4000%

Until 1905, the drink was marketed as a tonic containingcocaine This stopped the advertisement of Coca-Cola as being a

cure for headaches and other illnesses



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Coca-Cola Bottles 1894 was the first time Coca-Cola was

bottled

1894-early 1900s

1905-1916

1915-today



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Today 300 Brands 200 Nations



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Sponsorships Art of Harmony

Boys and Girls Club of America

Childrens Miracle Network

FIFA

NASCAR

Olympic Game Sponsor Since 1928

Special Olympics

Tiger Woods Foundation



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Mission

To Refresh

the world.

To Inspire

Moments OfOptimism.

To CreateValue and

Make ADifference.


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Vision


People: Be a Great place To Work. Partners: Be the most preferred and trusted beverage

partner.

Profit: More than double system revenues whileincreasing system margin. Portfolio: More than double our servings to over 3 billion

a day and be No. 1 in the beverage business in everymarket.

Productivity: Manage people, time & Money Forgreatest effectiveness. Planet: Be a global leader in sustainable water use,

packaging, energy and climate protection.


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Brands Of



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Brands Of (Cont...)



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Finacial Report Of 2010



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Finacial Report (Cont)



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AdvertisementThumps Up Coca-Cola



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ContFanta Maaza



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Marketing In India In 2001 Pepsi is the most powerfull competitor in the

india.

Coke was re-examined its approach and gainleadership in indian market concentrate in ruralmarket.

And Foundation Of the New Strategy Grounded

Brand Positioning and Marketing Communication inconsumer insights, in Two Important Dimensionurban & Rural.



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Brand Localization Strategy: The Two

Indias India A: Life ho to aisi

This Strategy was used for targeting the urban areapeople.

India B: Thanda Matlab Coca-Cola

This Strategy was used for small town & Rural Areas

in india.



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Coca Cola is the best global brand



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Per capita Consumption



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hr



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Company Social Responsibility Coke Indias CSR initiatives were both community &

Environment Focused.

Priorities Included

A. Education(Primary Edu. In Slum Area & Villages)

B. Water Conservation(Rain Water HarvestingProjects)

C. Health

Coke India partnered With NGOs And providemedical Services to poor people through regularhealth camp.



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Swot Analysis STRENGTHS

* Strong brand name* Co-operate identity

* Global distribution* Innovation

WEAKNESSES* Does not enjoy the number one position inIndia.* Advertising was not Loyal.



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Conti. OPPURTUNITIES

* Possible growing demand* Expansion Reaching all segments

* Globalisation

* Catering to Health Conciouness of People

THREATS

* Competition-Pepsi* Health Drinks Fruit Juice Companies

* Quality maintenance



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RecommendationAll natural and healthy drinks

Improve efficiency of current processes

Reducing energy and corn/sugar consumption Become a leader in environmental movement:

more bottling/recycling



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Conti Expand market share in China (especially to rural areas) Why China?

20% customers untapped, equates to 260 million

people, equates to Japan (times 2!) country Growing economy, as people get richer, can now

afford CC, and new potential customers are a newmarket share we should grab/take advantage of

CC has good reputation there, Chinese respect, loyal

to the brand, admire American culture and goods How?

Stimulate demand Increase supply



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You Know That?There Are Actually no health benefit of Coca-Cola like

hundreds of other products.

To clean a toilet, oil from a garage floor, car engine,removes blood from cloth.

Coca-Cola sale 162 million liters of Coca-Cola & 84million litters other product Every day.

Coca-Cola brand name is known to 98% of theEarth.

Worlds Largest Coca-Cola logo in Chili. Its 50m talland 120m wide, made of 70 000 empty bottles.



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Cont You can put a penny in Coke and it will dissolve

If you stacked all of the bottles of Coke that had everbeen made end to end, it would reach to the moonand back 2,051 times!

The sales of Coke in the first year was $50, and theexpenses were $70



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Bibliography Google

Cocacolaindia.com



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Questions?



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