Marketing Mixof Diesel

Submitted by -Nawaz Akhtar Prerna Saraf

Munna Kumar Madhusudan Kumar

Ratnesh Kumar

Department of Management, BIT Patna

Introduction to Diesel

• A global clothing and lifestyle brand for over 30 years – Founded by Renzo Rossi in Italy

• Now employs around 2,200 people with turnover of €1.3 billion– Products available in more than 5,000 outlets

• The brand forms the mission• Built around passion for what it does and the people

who do it

Definition of body language

• Body language is a part of non-verbal language. It includes things like stance, gestures, facial expressions.

• Even small things that are barely perceptible like a brief shrug of the shoulder or nod of the head..

Significance of body language

• Nonverbal language is an even bigger category, which includes things like tone of voice.

• 7% of meaning is in the words that are spoken.

• 38% is the way that the words are said, tone of voice, and

• 55% is in facial expression!

Types of

Body Language

Analysis

• Humans pride themselves on their seemingly unique ability to verbalize feelings and ideas.

• While the mouth tells one story, gestures and posture may tell a different story.

• Each gesture is like a sentence • The sum total of postures and gestures

relate a non-verbal story

So what’s the deal?• Everyone speaks with body language-

whether we intend to or not- here are some features you can recognize in yourself and in others.

• While these ideas are scientifically proven there may be instances where they are incorrect!

“Closed” gestures Arms crossed, legs crossed,

looking down or away. What does it mean??

For the most part, people do this when they feel threatened, cold, or sense a need to hide.

How do you change it? You can also give them something to hold, this makes the object a blocker, but allows a person to person opening.

“Evaluating” Gestures Clasping hands, intense gaze, rubbing nose, and pushing up

glasses. What does it mean?

Generally, when people make these movements, they are mentally evaluating someone or something. Additionally, it is possible that an individual is attempting to make a decision and are concentrating, while performing these behaviors.

“Aggressive” Gestures opening stance (legs and

arms), facial reddening, dropping hands into fists,

nose flareWhat does it mean?

While it’s impossible to predict if someone will act aggressively, it’s a good idea to be cautious and avoid confrontation. Additionally, people who continually take on these mannerisms are generally believed to be quick tempered.

“Defensive” Gestures Fingers to mouth, lowing chin,

holding out arms, holding a small object,

What does it mean?Arms, hands and legs are generally used to shield a person if they feel threatened. Performing these mannerisms is a well received indicator that a person is feeling belittled, scolded or simply unwanted.

“Romantic” Gestures Repeatedly looking at

someone, leaning forward, batting eyes,, lightly

touching arms, blushing.What does it mean?

For the most part, this means that an individual is showing interest, it may specifically mean person likes you.

YES Gestures • Opening Palms • Leaning Forward• Smiling • Direct Body Orientation • Enhanced Eye Contact

NO Gestures • Folding Arms • Drumming • Hand holding the chin • Feet and trunk pointed oppositely• Hand covering the mouth

Conclusion

• People observe your body language almost as much as they listen to what you are saying and the end result is that they believe your body language more than what your words.