Assignment: Research assignment Group member: Lai Choon Feng (0315898) Bo Yong Khong (0316317) Chong Zit Man (0315915) Lee Kit Hung (0315722) Gan Jet Foong (0315998)

BACKGROUND OF BUSINESS

AH SOON FRIED OYSTER

• Food stall located at food court named “Red

Garden”.

• Interviewee / Founder: Mr. Ah Wai( the Boss)

• Menu included Fried Oyster and also Hokkien

Mee

• The Signature Dishes: Fried Oyster.

HISTORY AND BACKGROUND

• Have a food staller family background.(Dad,brother)

• Learn fried oyster from his brother, and they work together.

• 2005 Jan 1 , he started his own business at “Red Garden”

• Business hour: 5:30pm – 12:30 am

• At least 50 plates of Fried oyster per day. And also sell at least 300 plates in a day during public holiday and Chinese New year.

FRIED OYSTER IN KLANG VALLEY

• One of the stalls in Asian Cafe (Food Center)

• Located in Jalan SS15 , Subang Jaya

• Interviewee: Mr. Lim Tong Kiat

• Menu: fried oyster and lobakoh

HISTORY AND BACKGROUND

• Founder: Mr. Lim Tong Kiat

• More than 20 years

• Inspiration: encouraged and supported by his younger brother

on running this fried oyster stall.

• Capital to start business: RM100k

ANALYSIS IN TERMS OF COMPETITORS

NUMBER OF COMPETITORS

• In Penang, there are at least 200-300 competitors in the fried oyster business. It is a very competitive because there are at least one fried oyster stall in every food court.

• In Klang Valley, there is only Mr. Lim, the fried oyster stall in that area. So that, there is no competitive to his business.

vs

TOP COMPETITORS

• In Penang, there are no top competitors because too many same

kind of businesses, hard to mention which one is top competitors.

• In Klang Valley, there are no top competitors, because it is

monopoly business.

STRATEGIES

STRATEGIES OF AH SOON FRIED OYSTER

• Mr. Soon will take the fresh oyster from 3 suppliers.

• He won tournament to make his food famous.

• He obtained free advertisement of his food.

• He will make the fried oyster himself to maintain the quality of food.

• He open the stall for whole year, he only rest for one day during Chinese new year.

STRATEGIES OF FRIED OYSTER IN KLANG VALLEY

• The only seller of fried oyster

• No opponent is met, no challenge

• No idea on any strategies for competing

OBSTACLES AND NATURE OF MARKET

OBSTACLES

• It is very hard to survive in this market, too many same kind of

business.

• Capital is a big problem to start this business.

NATURE OF BUSINESS

• The fried oyster stalls for Penang and Klang Valley are providing food services so they are facing a Monopolistic Competition.

• Because in Penang or there are more than 50 of stalls at the market but Klang Valley no.

• In Penang, there are approximately at least 200 for internet searching only, and there should be over 200 of oyster food stall without internet searching but at Klang Valley have at least 50 firms doing the oyster stall.

• Due to the monopolistic competition , they will try to sell others product such as hokkien mee in stead of fried oyster.

• The are of Penang having a better benefit of fresh mart, the state there surrounded by sea also. So, there are able to get fresh seafood more easier than Klang Valley.

• Both of the stalls are opening at food court so there are a lot of substitute items, customer can easily choose another food in stead of fried oyster. So fried oyster stall cannot simply to raise their price.

RECOMMENDATION

RECOMMENDATION OF 2 BUSINESSES

• Expand the business by opening other branch

• Area with high population

• Create different types of cooking styles

• Reduce the price of dishes

• Expand the size of dishes for more choice

CONCLUSION

• Based on my analysis, the fried oyster in Klang Valley is more commercially successful than Ah Soon Fried Oyster (Penang). The main reason is there are too many competitors in Penang. Therefore, the Ah Soon Fried Oyster (Penang) is difficult to gain extra profit. However, the fried oyster in Klang Valley has no any competitors. So that it can earn more profit compare to Ah Soon Fried Oyster(Penang).

THANK YOU!!

REFERENCES

• Issac Tan. Isaac Tan.net. Retrieved from http://www.isaactan.net/2011/08/red-garden-food-paradise-penang.html (Accessed 5/5/2014)

• Food point of interest. Retrieved from http://www.foodpoi.com/2012/04/crispy-fried-oyster-at-lam-ah-coffee-shop-chulia-street-penang/ (Accessed 5/5/2014)

• Campbell.C (January 2013). Penang's traditional Oh Chien fried oyster omelettes. Retrieved from http://www.1stoppenang.com/articles/oh_chien (Accessed 5/5/2014)

• Famous most wanted. Retrieved from http://food.malaysiamostwanted.com/venues/kedai-kopi-seng-thor-lebuh-camarvon-penang (Accessed 5/5/2014)

• Penang travel tips. Retrieved from http://m.penang-traveltips.com/site/fried-oyster.htm (Accessed 5/5/2014)

• Place sand foods. Retrieved from http://www.placesandfoods.com/2013/03/seng-thor-greasy-oh-chien-oyster-omelette.html (Accessed 5/5/2014)

• Top food. Retrieved from http://www.tourism.gov.my/en/my/web-page/places/states-of-malaysia/penang#page/2 (Accessed 5/5/2014)

• CK Lam (20 jan 2014). What to see online. Retrieved from http://www.what2seeonline.com/2010/01/fried-oyster-omelette-oh-chien-in-penang/ (Accessed 5/5/2014)