Presentation of Novatec brand.
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Transcript of Presentation of Novatec brand.
BRANDING 2008BRANDING 2008Page 1
BRANDING2008
5.Feb.2009 by Milan Krusinsky
BRANDING 2008BRANDING 2008
1/ EXHIBITIONS1/ EXHIBITIONS
2/ AWARDS2/ AWARDS
3/ AGENTS EDUCATION3/ AGENTS EDUCATION
4/ AGENT NETWORK4/ AGENT NETWORK
5/ PRODUCTS 20095/ PRODUCTS 2009
6/ ADVERTISEMENT6/ ADVERTISEMENT
7/ IN MEDIA7/ IN MEDIA
8/ SPONSORING 20088/ SPONSORING 2008
9/ SPONZORING 20099/ SPONZORING 2009
10/ MARKETING PROMOTION10/ MARKETING PROMOTION
Mr. Steven Chen, president of Joy Industrial
Mrs. Sun, Taiwan marketing
Mr. Jeff Chen, marketing manager
Guys from wheel's depart.Repair the bikeof Mr. Luo,production manager
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1/ EXHIBITIONS 20081/ EXHIBITIONS 2008
TAIPEI CYCLE, Taipei, TaiwanTAIPEI CYCLE, Taipei, Taiwan13.-16. March 200813.-16. March 2008
CHINA CYCLE, Shanghai, ChinaCHINA CYCLE, Shanghai, China25.-28. April 200825.-28. April 2008
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1/ EXHIBITIONS 20081/ EXHIBITIONS 2008
EUROBIKE, Friedrichshafen, GermanyEUROBIKE, Friedrichshafen, Germany4.-7. September 20084.-7. September 2008
CYCLE MODE, Tokyo, JapanCYCLE MODE, Tokyo, Japan7.-9. November 20087.-9. November 2008
INTERBIKE, Las Vegas, USAINTERBIKE, Las Vegas, USA22.-24. September 200822.-24. September 2008
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2/ AWARDS 20082/ AWARDS 2008
X-PERTI W138 Silver Price of SOEX-PERTI W138 Silver Price of SOE(Symbol Of Excellence)(Symbol Of Excellence)
Main performance:● Unique 3in1 cassette body system● Locking Adjustable System (LAS)● Balanced tension force by 8/16 lacing● Tension is maintaining by nipples with Inside Lock SystemNOTE:In the year 2009 we up-grade these wheelsto new model W150, where we rapidly improveaerodynamic performance & stiffness.
Presentation in Eurobike
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3/ AGENTS EDUCATION3/ AGENTS EDUCATION
We educate our agents to improve their knowledge about Novatec products.Through our agents we can provide profe-ssional after market service in each country.
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4/ AGENT NETWORK4/ AGENT NETWORKOne of our main goals is to extend our agent network to be closer to each specific market & to the end users.Every new agent needs to agree our conditions & must have good coverage of distribution system & well organization to improve Novatec name as a high-end brand in its territory & also to promote the Novatecproducts to its market.In the year 2008 we extended more companies In the year 2008 we extended more companies to our agent network:to our agent network:
Country: JAPANCompany: YOSHIKAWA MFG. CO., LTD.
Country: MALAYSIACompany: HUAN SCHEN SDN. BHD.
Country: TAIWANCompany: ADVANCED SPORTS INT.-ASIA, LTD.
In the year 2009 we extended:In the year 2009 we extended:
Country: CHILECompany: OXFORD S.A.
Country: CHINA SOUTHCompany: JOY CYCLE PARTS Co.,Ltd. Shenzhen
Country: CHINA NORTHCompany: JOY CYCLE PARTS CO., Ltd. Khunshan
Country: INDONESIACompany: BAGUS BIKE
Country: ITALYCompany: EBER S.R.L.
Country: PERUCompany: DISARVA ASOCIADOS S.R.L.
Country: TAIWANCompany: RUI JIN SPORTS Co., Ltd.
Country: UNITED KINGDOMCompany: PERFORMANCE CYCLES
From time to time we have to do some unhappy decisionsFrom time to time we have to do some unhappy decisionsthat by canceling some companies from our agent networkthat by canceling some companies from our agent networkso that our network is in a good service.so that our network is in a good service.But we continue in good relationship & business activities.But we continue in good relationship & business activities.In the year 2008 we canceled:In the year 2008 we canceled:
Country: AUSTRIACompany: XTESAR Sportmarketing
Country: BULGARIACompany: CROSS LTD.
Country: ISRAELCompany: MOTOFAN
Country: TAIWANCompany: ADVANCED SPORTS INT.-ASIA, Ltd.
Current list of agents you can find in:Current list of agents you can find in:www.NOVATEC.com.twwww.NOVATEC.com.tw
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5/ PRODUCTS 20095/ PRODUCTS 2009
NEW ROAD WHEELSX-PERTI W285X-PERTI J158X-PERTI W150X-PERTI W319LASSERFORCE
NEW FOLDING WHEELSMini20 Z338Mini20 J219JACKY 451JONNY 406
NEW MTB WHEELSPOWER
UP-GRADED ROAD WHEELSX-PERTI W2 -> W319X-TREME J233JETFLYSPEEDY
UP-GRADED MTB WHEELSX-TRAIL 2x2
NEW VERSIONS OF ROAD WHEELSSPEEDY Light 16/20
NEW VERSIONS OF MTB WHEELSDRAGON Light 28/28DYNAMITE Light 32/32DEMON Light 32/32
CANCELED ROAD WHEELSX-PERTI W138X-PERTI W2X-TREME J133SPIRIT
NEW ROAD HUBSF812SB ... 245gF022SB ... 474gA171GCC ... 146gF192GCC ... 395gF022GCC ... 489gF032GCC campy ... 474g
NEW FOLDING HUBSA551SB
NEW TRACK HUBSA165SBT-BO ... 197gA166SBT-BO ... 254g(BO =Bolt On)
NEW MTB HUBSA141SB ... 118gF742SB-AA ... 251g751GCC ... 156g802GCC ... 411gD341GCC ... 250gD342GCC ... 453gD991SB (4in1) ... 198g* *(QR)D992SB (3in) ... 304g**[-AA] (QR)
NEW DH/FR HUBSD142SB-10 ... 426g
NEW DIRT JUMP HUBSD252SB-BO-AA ... 326g
NEW DIRT BMX HUBSF176SBT-AA ... 289g
UP-GRADED ROAD HUBSA281SB ... 116g -> 110gA291SB ... 82g -> 76g
New Easy 3in1 systemF162SB ... 294g -> 277gF172SB ... 296g -> 271gF372SB ... 276g -> 277g
UP-GRADED MTB HUBSDS51SB ... 190g -> 166gDS11SB ... 191g -> 187g
CANCELED ROAD HUBSA681SBF682SB
CANCELED MTB HUBSA021SBD661SB (3in1)D662SB (3in1)
NEW QUICK RELEASES
QR205F-FB ... 46g (Front for OLD: 74 or 85mm)QR206 ... 117gQR212 ... 97gQR241 ... 103g (Double Color)QR238 ... 121g (Double Color)
For more info check catalogs or visitFor more info check catalogs or visitwww.NOVATEC.com.twwww.NOVATEC.com.tw
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6/ ADVERTISEMENT6/ ADVERTISEMENT
In international magazine PRO-CYCLING from UK we advertise 6times per year.
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6/ ADVERTISEMENT6/ ADVERTISEMENT
In international magazineMOUNTAIN BIKING UK from UK we advertise 6times per year.
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6/ ADVERTISEMENT6/ ADVERTISEMENT
In international magazine DIRT from UKwe advertise 6times per year.
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6/ ADVERTISEMENT6/ ADVERTISEMENTPage 12
7/ IN MEDIA7/ IN MEDIA
DEMON
DIABLO
TRAM700
DOMINANT
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7/ IN MEDIA7/ IN MEDIA
DIABLO
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7/ IN MEDIA7/ IN MEDIAPage 15
7/ IN MEDIA7/ IN MEDIAPage 16
8/ SPONSORING 20088/ SPONSORING 2008
COSMOTE KASTRO, GREECECountry: GreecePAINTCAR-MASSI-NOVATEC
Country: Spainwww.team-cycling.com
ROAD RACINGROAD RACING
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8/ SPONSORING 20088/ SPONSORING 2008
FUJI TEAMCountry: Taiwan
ROAD RACINGROAD RACING DAMIEN DELBERGUECountry: France
FRANCK HOCQUETCountry: France
BARBARA TESARCountry: Austria
TRIATHLONTRIATHLON
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8/ SPONSORING 20088/ SPONSORING 2008
OUTSITERZ-NOVATECCountry: Slovakia
CROSS COUNTRY RACINGCROSS COUNTRY RACINGJANKA STEVKOVACountry: Slovakia
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8/ SPONSORING 20088/ SPONSORING 2008
NOVATEC RACINGCountry: Slovakia
KENDA TOMACCountry: AustriaPilots: FILIP POLC, MITCH DELFS
DOWN HILL RACINGDOWN HILL RACING DIRT JUMPDIRT JUMPIGOR PUTERA (SYSEL)Country: Slovakia
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9/ SPONSORING 20099/ SPONSORING 2009
ROAD RACEROAD RACE
TEAMS:
CJAM CKT NOVATEC, Country: Spain
FUJI ASIA, Country: Taiwan
HERAKLIO NESSEBAR KASTRO, Country: Greece
SPECIALIZED NOVATEC, Country: Taiwan
QOROZ-NOVATEC, Country: UKSponsored by: Performance Cycles, UK
RACERS:
DAMIEN DELBERGUE, Country: France
FRANCK HOCQUET, Country: France
MTB/XC RACEMTB/XC RACE
TEAMS:
OUTSITERZ NOVATEC, Country: Slovakia
RACERS:
JANKA STEVKOVA, Country: Slovakia
SONIA LOPES, Country: Portugal
MTB/DH RACEMTB/DH RACE
TEAMS:
NOVATEC RACING, Country: Slovakia
XPREZO IMPACT NOVATEC, Country: Canada
RACERS:
ADAM VAGNER, Country: CzechTRIATHLON/DUATHLONTRIATHLON/DUATHLON
TEAMS:
TRIATHLON CLUB “ZRINSKI PETAR”, Country: Croatia
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10/ MARKETING PROMOTION10/ MARKETING PROMOTIONP
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10/ MARKETING PROMOTION10/ MARKETING PROMOTIONPage 23
10/ MARKETING PROMOTION10/ MARKETING PROMOTIONPOSTER Plastic Fiber 75x100cm
Poker Card
BANNER Plastic Fiber 83x118cmSTICKERS
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