Presentation of Investor portfolio

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1 The right target audience for your business goals online

description

Mentions most key projects of IBG and their audience profile.The first version of the corporate portfolio presentation after we added Imoti.Net and Az-Jenata / Az-Deteto to the portfolio.

Transcript of Presentation of Investor portfolio

Page 1: Presentation of Investor portfolio

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The right target audience for your business goals online

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Investor.BG AD is one of the leaders and the fastest growing* companies on the Bulgarian internet market

1 700 000 unique users have visited the sites of Investor.BG AD in June 2011**

Every second internet user in Bulgaria visits at least once in a month one or more of the sites of the company

The portfolio of the company contains more than 20 web sites

After 11 years of experience in Bulgaria, the company has built long-term relationships with clients and partners.

**The numeric data in this presentation is based on Gemius research data for June 2011

*CEE, FAST 50, Deloitte, 5th place in CEE, 1633% revenue growth for the period 2005-2009

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Audience - men: 57% women: 43%

Monthly page views– 4 194 886

Monthly real users– 151 434

The most competent source of financial information

Impressions - men: 81% women: 19%

15-24 age

19%

25-34 age

27%

35-44 age

26%

45-54 age

18% 55+ age

10%

Analysis Business and financial news STOCK EXCHANGE Companies Communications

Style Forex Indices in real time Influential Quotes

Properties Reliable Most visited Financial forum CLUB INVESTOR

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News Audience Understandable Most read TV guide The weather

Copyright video content Art Business Hadron Collider Fun

Attractive WITH NO PRESERVATIVES Music Politics GUIDE

Audience - men: 52% women: 48%

Monthly page views– 24 131 724

Monthly real users– 551 679

The most read Bulgarian news site, “seen” million times per month

Impressions - men: 58% women: 42%

15-24 age

28%

25-34 age

26%

35-44 age

23%

45-54 age

15% 55+ age

7%

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Women Curious SEDUCTIVE beautiful

Relax YOUNG Modern Lifestyle Communication Healthy

Interior design INTELIGENT Sex live Stars Art

Audience - men: 38% women: 62%

Monthly page views– 4 994 841

Monthly real users– 240 504

Active and modern young woman, curious and intelligent, in harmony with herself

Impressions - men: 23% women: 77%

15-24 age

33%

25-34 age

26%

35-44 age

21%

45-54 age

14% 55+ age

6%

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Football Transfers CHAMPION LEAGUE

Fan clubs Europa League Statistics Calendar TENIS

Volleyball Olympic games Tournaments Formula 1 Goals Forum

Audience - men: 69% women: 31%

Monthly page views– 6 726 459

Monthly real users– 130 590

Sport fans, fan-clubs and more from the major news in sport

Impressions - men: 79% women: 21%

15-24 age

37%

25-34 age

26%

35-44 age

20%

45-54 age

12% 55+ age

5%

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Catalogue Links to other sites Different topics

Organized External editors High CTR “Thin offers” 22 categories

VIP LINKS The weather TV Guide SEO

Audience - men: 48% women: 52%

Monthly page views– 5 629 398

Monthly real users– 659 732

Search results, sorted by people, organized in over 2350 specialized topics

Impressions - men: 52% women: 48%

15-24 age

28%

25-34 age

26%

35-44 age

24%

45-54 age

15% 55+ age

7%

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Test-Drive Video CARS Design Technology

Industry Forum Comparison Men Comments Presentation

Interviews Auto maniacs Passion

Audience - men: 69% women: 31%

Monthly page views– 1 511 397

Monthly real users– 102 231

The most popular site for new automobiles and the most interesting news about them

Impressions - men: 88% women: 12%

15-24 age

34%

25-34 age

31%

35-44 age

20%

45-54 age

11% 55+ age

4%

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The biggest Tourism Hotels Planning

JOURNEY Destinations Dynamic Exotic Women RESERVATIONS

Cosmopolite Last Minute SEASONS

Audience - men: 41% women: 59%

Monthly page views– 1 012 623

Monthly real users– 139 805

Guide and counsel before, during, and after each trip

Impressions - men: 37% women: 63%

15-24 age

26%

25-34 age

24%

35-44 age

26%

45-54 age

17% 55+ age

8%

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New Music CONCERTS Bulgarian performers

Innovative Music events Alternative Deep Zone Project

VIDEO Chambao CORN Placebo AC/DC

Audience - men: 49% women: 51%

Monthly page views– 337 306

Monthly real users– 73 504

The music category of dnes.bg

Impressions - men: 50% women: 50%

15-24 age

45%

25-34 age

26%

35-44 age

17%

45-54 age

9% 55+ age

3%

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Trust No “taboo” topics Cool Tips TEEN News Forum

RESPONSIBILE Psychologist Reading Education “Am I pregnant?”

Hidden Audience Party calendar Safe internet

Audience - men: 45% women: 55%

Monthly page views– 5 833 651

Monthly real users– 403 166

Place where young people share emotions and get tips

Impressions - men: 47% women: 53%

15-24 age

49%

25-34 age

20%

35-44 age

18%

45-54 age

9% 55+ age

3%

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Acquaintances Friends Dating MESSAGES

Notifications Spontaneity Fun Young Targeting

Gifts VIP Charts Games Chat

Audience - men: 57% women: 43%

Monthly page views– 135 981 179

Monthly real users– 203 846

Dating site with possibility to target the advertising by gender, age and location

Impressions - men: 68% women: 32%

15-24 age

48%

25-34 age

23%

35-44 age

16%

45-54 age

9% 55+ age

2%

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Independent information INFLUENTIAL 60000 bloggers

Sincerity 20000 AUTHORS MONTHLY Blog wave Opinion leaders Personal

Actuality Poetry Reaction BIGGEST Music Sport

Audience - men: 48% women: 52%

Monthly page views– 5 288 666

Monthly real users– 512 192

The most visited blogging platform in Bulgaria with active and influential audience

Impressions - men: 47% women: 53%

15-24 age

31%

25-34 age

24%

35-44 age

22%

45-54 age

16% 55+ age

7%

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Photos SHARE High resolution CATEGORIES

Competitions Favorite authors Fast Seasonality 200 000 registered

170 000 000 photos Nature Wedding Babies Stars

Audience - men: 52% women: 48%

Monthly page views– 16 733 394

Monthly real users– 342 638

Fast uploading, sharing and organizing of your photos by category

Impressions - men: 53% women: 47%

15-24 age

35%

25-34 age

29%

35-44 age

21%

45-54 age

12% 55+ age

4%

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JOB Advertisement in other sites VIP adverts Fast

Newsletter – employers Newsletter – job-seekers Effective Courses

TRAINING Online organizer HR agencies

Audience - men: 50% women: 50%

Monthly page views– 1 408 907

Monthly real users– 59 165

Job advertisements, courses and other trainings

Impressions - men: 54% women: 46%

15-24 age

24%

25-34 age

28%

35-44 age

27%

45-54 age

16% 55+ age

5%

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Medical Physicians Quality Bio Control Symptoms Advice

PREVENTION Contextual Lifestyle Healthy

Medical cosmetics Forum Homeopathy Herbs Pregnancy Eco

Audience - men: 40% women: 60%

Monthly page views– 1 916 684

Monthly real users– 263 167

Health portal with competent and available information from leading physicians

Impressions - men: 43% women: 57%

15-24 age

25%

25-34 age

24%

35-44 age

25%

45-54 age

18% 55+ age

8%

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Real Estates Agencies Offers Rent Construction

News Prices New buildings NEW CONSTRUCTION

SALE Advertisement Analysis TRENDS

Audience - men: 51% women: 49%

Monthly page views– 2 700 000

Monthly real users– 80 625

The site with the highest quality listings Real Estates

Impressions - men: 49% women: 51%

15-24 age

00%

25-34 age

00%

35-44 age

00%

45-54 age

00% 55+ age

00%

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Women CHILDREN Recipes Education Family

Cosmetics Fashion Intimate Health and beauty Flowers For Home

Women’s blogosphere Pregnancy Care

Audience - men: 34% women: 66%

Monthly page views– 993 672

Monthly real users– 181 469

E-magazine for the contemporary woman, wife and mother

Impressions - men: 25% women: 75%

15-24 age

28%

25-34 age

25%

35-44 age

25%

45-54 age

15% 55+ age

7%

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Kids Education Learning

Games Fun Hobbies Fairy tales Lexicon Riddles Drawings

Songs Poetry 25% PARENTS 75% CHILDREN

Audience - men: 42% women: 58%

Monthly page views– 290 667

Monthly real users– 33 938

Children’s portal for kids with their parents

Impressions - men: 24% women: 66%

15-24 age

28%

25-34 age

22%

35-44 age

32%

45-54 age

9% 55+ age

9%