PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL...

12

Transcript of PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL...

Page 1: PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO.
Page 2: PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO.

PRESENTATIONPRESENTATIONOFOF

HORDS LIMITED HORDS LIMITED BY BY

HAROLD OTABILHAROLD OTABILCEOCEO

Page 3: PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO.

HORDS LTD.HORDS LTD.TOPICS:1. INTRODUCTION2. PRODUCT RANGE3. THE MARKET4. CHALLENGES5. SALES6. EQUIPMENT8. CONCLUSION

BROWN GOLD NATURAL COCOA POWDER

Page 4: PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO.

HORDS LTDHORDS LTD..INTRODUCTION

FROM A HUMBLE BEGINNING

• HORDS LTD. Is a limited liability company, formally established on 10th May 2000• Founded by Harold Otabil who was the only staff member. The company has now grown to a staff strength of 45.

STAFF STRENGTH• Management Team - 3• Administration & Marketing – 10• Production - 32

CLEAN TOUCH MULTI-PURPOSE CLEANER

Page 5: PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO.

SUPPORT STAFFSUPPORT STAFF

HORDS Ltd. has contractual agreements with consultants and professionals to supervise operations in the following divisions of the company:

• Legal Department

• Computer Department Virtual Private Network and website content management for www.hordsltd.com.

• Advertising and Public relations

SMART LOOK LAUNDRY STARCH

Page 6: PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO.

PRODUCT RANGEPRODUCT RANGE• BROWN GOLD NATURAL COCOA POWDER • SMART LOOK SPRAY STARCH

• SMART LOOK LAUNDRY STARCH

• SPRING FRESH DISINFECTANT

• CLEAN TOUCH MULTI-PURPOSE CLEANER

• KWIK MEAL PANCAKE

• KWIK MEAL GARI SOAKINGS

Page 7: PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO.

THE MARKETTHE MARKETLOCAL MARKET

HORDS LTD. PRODUCTS ARE WELL ESTABLISHED BRANDS ON THE GHANAIAN MARKET. OUR BROWN GOLD NATURAL COCOA POWDER HAS A 50% MARKET SHARE AND IS STILL GROWING.

WE WERE THE FIRST TO INTRODUCE COCOA AS A HEALTH FOOD IN WEST AFRICA. OUR OTHER PRODUCT LINES ARE ALSO DOING WELL ON THE MARKET.

OUR MAIN DISTRIBUTION OUTLETS ARE:

• DISTRIBUTORS • FILLING STATION MARTS• SCHOOLS• SUPERMARKETS • MAJOR COMMERCIAL MARKETS ACROSS THE COUNTRY

INTERNATIONAL MARKET

• UK – WE ARE REPRESENTED BY FULA FOODS• USA – DEVELOPMENTAL STAGE• NIGERIA – DEVELOPMENTAL STAGE

SPRING FRESH DISINFECTANT

Page 8: PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO.

CHALLENGESCHALLENGES• ADEQUATE FUNDING

• CERTIFICATION TO ENTER EXPORT MARKET

• APPROPRIATE TECHNOLOGY TO INCREASE PRODUCTION CAPACITY

• COMPETITION FROM IMPORTED PRODUCTS

SMART LOOK SPRAY STARCH

Page 9: PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO.

SALESSALES

YEAR GH ¢ £2005 – 362,000 190,5262006 - 1,297,000 682,632Percentage growth rate – 258.29%

KWIK MEAL GARI SOAKINGS

Page 10: PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO.

EQUIPMENTEQUIPMENT

CURRENTLY IN USE•FFS MACHINE – Filler with batch coder 250g – 500g•FFS MACHINE – Auger Filler with batch coder•Automatic Powder/ Filling Capping Complete line• Additional equipment will be required to enable us increase production capacity.

SMART LOOK LAUNDRY STARCH

Page 11: PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO.

CONCLUSIONCONCLUSIONEXPORT MARKET

HORDS LTD. has set targets to increase efforts in establishing strong distribution networks on the International Market

COCOA PROCESSING

Partnership in the processing of cocoa beans is key in our expansion programme

FREEZONE

Becoming a freezone company, will provide all the necessary incentives for HORDS LTD. to be competitive on the Global Market

PARTNERSHIP

We welcome the merging of resources and innovation to achieve a successful product range.

KWIK MEAL PANCAKE

Page 12: PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO PRESENTATION OF HORDS LIMITED BY HAROLD OTABIL CEO.