PRESENTATION OF CASE STUDY 2Shelby Lucier

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The ownership of the bamboo graphics tablet is an internationally limited organization called ‘Wacom Australia Pty Ltd.’. They are based in Sydney, Australia and they generate most of their advertisements themselves.

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The Graphics Tablet, sold by Wacom, is advertised in a poster form.

The content within the poster is simply a picture of a normal pen with tools coming out of it that a normal pen cannot do, yet the tablet can. It’s simple, yet informative. It’ also contains two different types of fonts in the writing below the product displayed.

The genre of the poster is creative tech. It’s target audience could be a variety of people, but is probably more eye catching to creative people who enjoy art particularly.

The frequency is quite often, as the product commonly advertised and used in schools, particularly in art/graphic schools/colleges/universities by art students. Universities and colleges would often recommend the students buying them for work and generally the print ads would be posted on social media networks, outdoors in notice boards and billboards etc.

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Creating harmony between people and technology. Wacom’s vision to bring people and technology closer together through natural interface technologies has made it the world’s leading manufacturer of pen tablets, interactive pen displays and digital interface solutions.

Inspired by natural human abilities to create, our patented pen and touch input technology allows freedom of expression, inspired creativity, and drastic improvements in productivity, control and comfort. From product development and graphic design to the media and entertainment sectors, Wacom facilitates the work of individuals and workgroups with truly natural ways to work with digital content.

At Wacom, we believe that technology should be easy to use and simple to understand. With products that rely on human intuition and natural movement, we strive to bring people and technology closer together. Our patented pen and touch input technology has helped professionals around the world create extraordinary characters, digital art, films, special effects, fashions, and industrial designs. We're proud to say that some of the most celebrated companies in these industries rely on our products. No other technology company strives to design tools that empower creative professionals the way Wacom does. Not even close.

This online store is fully owned and operated by Wacom Australia, carrying the widest range of genuine Wacom products and accessories in the country, supplementing our network of retail partners.

Wacom's vision extends worldwide, with offices throughout Australia, North America, Europe, and Asia. Working together, we provide organizations and artists with our core solutions: the Cintiq® line of interactive pen displays, the Intuos® and Intuos Pro® line of professional pen tablets, and the Bamboo® stylus products for everyday use. Wacom also services specialty markets with a line of other pen displays, and it provides underlying technology for a wide variety of products, including mobile information terminals, Tablet PC's, smart phones, UMPC's, amusement equipment, and medical devices. The Australian head office for Wacom is located in North Ryde, NSW, and is a wholly owned subsidiary of Wacom Company, Ltd. of Tokyo, Japan.

[source: https://buywacom.com.au/about-wacom ]

THE ADVERTISING AGENCY The company’s advertisement is called Ad Age.

OTHER COMPANIES THAT AD AGE ARE AFFILIATED WITH ARE THE FOLLOWING:

PRODUCTS OF WACOMHTTPS://BUYWACOM.COM.AU/PRODUCTS.HTML

Styluses Pen Tablets

Creative Pen Displays

Business Products Accessories

Intuos Creative Stylus 2 Intuos Cintiq Companion 2 - Intel® Core™ i3, 64GB

4.5” Signature Tablet Pens

Bamboo Stylus Fineline Intuos Pro

Cintiq Companion 2 - Intel® Core™ i5, 128GB

STU-430 Signature Set Nibs

Bamboo Stylus Duo (2nd Gen)

Cintiq Companion 2 - Intel® Core™ i7, 256GB

15.6” Interactive Pen Display Bags & Cases

Bamboo Stylus Solo (2nd Gen)

10.1” Interactive Pen Display Wireless

Bamboo Stylus Feel 21.5” Interactive Pen Display (With Touch

Powers & Batteries

Bamboo Stylus Feel for Samsung Galaxy Note

21.5” Interactive Pen Display Overlays

Mice & Various Others

PRODUCTION PROCESS The company’s production process is done by the ambassadors of

Wacom. There are 9 ambassadors listed on the Wacom website (http://community.wacom.com/en/ambassadors/) who each have different jobs to contribute to the team.