Presentation nmdl qi wu
Transcript of Presentation nmdl qi wu
Qi(Yoyo) Wu
“Not Fancy”Digital Marketing Strategy
Your Logo
Target Audience
Compete with “Fancy” Apple
Young generation from age 15 to 35✓
”Not Fancy”:• Modest Appearance• User-Friendly System• Economic, Professional and Durable
Big Idea
Tools & Tactics
•Google Adwords
Internet Marketing
Social Media
• Two Apps• Mobile Ads
Mobile Strategy
• Facebook• Twitter• Pinterest
• Number of Followers on Social Media
• Clicks on Google Adwords• Mobile App Downloads• ROI
KPI: Key Performance
Indicator
Social Media
1 Performance of Dell
New updates in the electrics industry
3 Photos about Dell’s products
Goal:• Increase the number of
followers on social media
• Create brand awareness• Increase the influence of
the brand in the industry
2
Internet Marketing
Goal:• Attract students,
young adults• More clicks on
Google Adwords
Holidays &
Seasons
Google Adwords
• Official Dell App• App-version Industry
Newspaper
• Games• News Apps• Customization
Mobile Strategy
Mobile Ads
Apps
Budget
SUMMARY
ROI & Sales
Increase Brand
Awareness.
Practical & Professional Brand Image
“Not Fancy”
Campaign