Presentation MuseumApp (at Museums and the web 2011)
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Transcript of Presentation MuseumApp (at Museums and the web 2011)
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Exploring heritage in participatory cultureThe MuseumApp
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Medialab in Amsterdam
Creative technology for social innovationActivities- Researching culture,
behaviour & technology- Developing prototypes
and pilots- Organizing interventions & events
Waag Society
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ExperimentCreative researchForm
Co-createApplied researchContext
ImplementValidateTransformation
Process
Ideas Needs
Requirements Solutions
ArtScience
TechnologySociety
Que
stion
Pilot
Prototype
Process
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The paradox that lead to the MuseumApp
More and more content published
Smart phones as tools
Cluttered access from user point of view
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Creating an open platform for cultural routes
Teaming up with Amsterdam Museum
Targeting new audiencesCreating connections to the city
Targeting new audiences
Blueprint application for sector
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Working interdisciplinary
Hosting locative labs
Design thinking
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Creating an open platform for cultural routes
Prototyping and testing on the fly
Iterative process
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Challenges
Activating users Focus on the screen ‘Hidden treasures’
Access to locations Sharing stories Knowledge sharing
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• Storytelling; Points-of-Interest vs Stories, mixing storylines and perspectives
• Game mechanics; tasks, points, opinions• Social media; publishing pictures and opinions,
connecting to other applications• Logistics; own phone and borrowed phones
Experiment with
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Creating an open platform for cultural routes
Evaluating user experience
Pilot tours on ‘Tolerance’ and ‘Enterpreneurship’
Difference in ages and skills
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Creating an open platform for cultural routes
Evaluating user experience
Exploring participation and sharing
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• Overall enthousiasm, wanting to explore further• Preference for audio (2nd pictures)• More need for linearity and guidance than expected• ‘Fix’ GPS inacurateness• Colourcoding for different storylines & types of
content• Using social media for specific group• Comparing opions to others• More tasks, clear feedback necessary
Findings
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Creating an open platform for cultural routes
Easy editing
Online editorial platform
No programming skills
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Easy editing
Online editorial platform
No programming skills
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Scenario: Download MuseumApp (AppStore or Market)
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Bekijk het overzicht van musea (in de buurt)Look at cultural offering nearby
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Bekijk het indoor & outdoor ‘tour’aanbod van het museum
Look at the (indoor & outdoor) tours of a museum
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Bekijk waar de tour over gaat en start de tourCheck out the content of a tour and start the tour
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Navigeer op de kaart naar de locatiesNavigate the map and explore locations
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Activeer foto, video, geluid, tekst en opdrachten op locatie
Activate video, sound, pictures, text, tasks on location - share activities
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Navigeer binnen op de plattegrond van het museum en activeer locaties
Navigate the indoor map and activate locations
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• Customized identity and joint visibility• Controlling your experience and content• Inside and outside• Publishing media and participation• Feedback and sharing
(Reviews, Social Media)• Statistics of use• Paid and/or free tours
• Assistance on content, script and logistics optional
Features MuseumApp
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• Focus on Amsterdam• Teaming up with 10 musea for 1st year (for free)• Learning by doing, sharing experiences
Launch summer 2011Join the MuseumApp!
Timeline MuseumApp
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• 1st App combining cultural toursof multiple museums, made bymuseums
• 1st mobile service, offering support for software, creation, content, communication & logistics
• 1st initiative to combine inter-disciplinary experience the cultural sector
USP’s MuseumApp
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• Amsterdam Museum• 7scenes•Waag Society• Bank Giro Loterij• Stichting DOEN• Amsterdamse Musea• Gemeente Amsterdam• Antenna International
Partners MuseumApp Amsterdam
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More information: www.museumapp.nl [email protected]