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CEMENTING A CONCRETE FUTURE

Mason Concrete Group is a family operated business which has been passed down to the second generation.

We are a one-stop solution for all concrete services.

EXECUTIVE SUMMARY

With over 30 years experience in the industry, our goal is to “make our clients life easy” and provide exceptional service.

At the heart of every job we undertake is a desire to give our clients guaranteed satisfaction time and time again.

EXECUTIVE SUMMARY

AS A COMPANY Our vision for Mason Concrete is to lead the Australian market and to grow across the the continent, providing an exceptional service and a fun work environment.

AS A TEAM We are full of passion and positive attitude - we believe in life and that it’s the challenges that make us grow. With that in mind there is nothing that holds us back. Everything we undertake is a process of learning and growing as a team.

AS AN INDIVIDUAL As Director & CEO, Nathan is in business to push and challenge himself with continuous growth and learning paths. Business is the key to all his desires.

THE VISION

NATHAN AQUILINA, CEO

Nathan is the CEO of Mason Concrete Group. He is also the founder of Efrem Clothing which is Australia’s leading online retail store for high-end children’s fashion.

At the age of 7, Nathan’s father passed away, this being his motivating force behind all actions - to make his dad proud and look after his family’s future. With that in his mind there is nothing that will stop him from becoming successful in all he undertakes.

Nathan has a successful attitude which shows in all he does. As an ambitious teenager he won a gold medal in taekwondo at the age of 15 and also won the Australian indoor soccer championships representing NSW at the age of 17.

He has a strong passion for helping people. He strongly believes in Oprah’s quote “Life isn’t about what you have, but about what you have to give”. And he shows this by giving back to charities and helping other people.

THE TEAM

BENJAMIN MICALLEF

With over 30 years experience in the concrete industry, Benjamin is the step-father of Nathan, who has brought him up from the age of nine and taught him strong values and what he knows today.

Benjamin has worked alongside some of NSW’s largest building companies, which has given him a wealth of knowledge about the concrete industry over the past three decades.

Benjamin is now currently Foreman for Mason Concrete Group and Advisor to the company and it’s CEO.

Together they are paving the path of Australia’s concrete industry.

THE TEAM

STUART “The Burrito Baron” COOKStuart is the CEO of Australia's fastest growing franchise Zambrero. After being appointed CEO, it was listed as the fastest growing franchise of the year in 2011.

JACK “I’ll Sell Your Business” DELOSAGen Y Entrepreneur and investor and founder of The Entourage. Jack has consulted for brands such as Microsoft, Virgin and CPA on the topic of business growth and performance.

ANDREW “Living the Dream” MORELLO Andrew is the winner of The Apprentice. He has been running his own businesses since the age of 15 and is a sought after sales and business development advisor.

ADVISORS

As a team at Mason Concrete Group we work together to deliver our service in the most efficient and fastest way. We grow in this business by pushing jobs out and being organised and on time.

The model runs on consistency and repetitious daily action. We have solid teams that work together daily and understand how each other operate. Each team works on their strengths to accomplish the task and job that has been assigned to them.

THE MODEL

BUSINESS DEVELOPMENT

We generate our business by building a strong rapport with our existing clients. We stick close to them and provide them with what they want. Most of our new work comes from referrals.

Our growth strategy is to bring on board 4 extra teams in the next 12 months

We plan to move into machinery operations over the next year

One of our ambitions is to expand over the continent

We have an exit plan over the next 10 years. Within that timeframe we expect the business to be:

EXIT STRATEGY

Profitable Fully Systemised

Strong JV Partners Experienced Team Leaders in theAustralian Market

We believe our biggest opportunities are:

Partnering with the right building companies and forming and maintaining solid relationships

Acquiring and merging smaller concrete companies with Mason Concrete for accumulated growth

Expanding out across the continent

Having a strong exit plan

OPPORTUNITIES

Key dates and milestones we aim to achieve up to the point of exit

ACTION PLAN

Action Date Outcome

Raise capital June - July 2012 Acquire and merge with a smaller company

Obtain machinery October 2012 No outsourcing of work

Fully systemise the business June 1013 Have the business running on systems to leverage Director’s time

Be in the top five for the concrete industry

June 2013 Stronger relationships with our customers

GROWTH STRATEGY

Over 30 years experience

Family operated business

One-stop solution for all concrete services

“We Make Life Easy” is our motto. We do all we can to make the experience with our customers and clients the most satisfying possible.

Our passion to grow and expand with a fun work environment is second-to-none.

We donate 5% of our total net profits towards children charities across Australia

OUR ADVANTAGES

Nathans father Efrem Aquilina was a man who was kind, respectful and a great help to others in need. As the son of Efrem, Nathan strongly continues that sprit through the legacy he builds.

He believes that we are all equal in this world and that giving back is a must. 5% of all total net profits go towards children charities.

The donation is provided on a quarterly basis and the charity that benefits is chosen by the team each quarter.

Our Facebook fan page shows our customers and clients who the donation has been made to.

This is one of the strong factors in the business which separates us from the rest.

CHARITY

Mason Concrete Group Pty Ltd www.masonconcretegroup.com.auP 02 9834 4208 M 0422 604 029 F 02 9834 4209 E nathan.aquilina@gmail.com

OVER 30 YEARS EXPERIENCE • ALL CONCRETE SERVICES SUPPLIED