Presentation loon mobile cafe

January 2004

Business Idea loon will be the first and leading supplier of Mobile

Inflatable Cafès for ski-resorts. Loon also offers to do events for periodic arenas or

other in need of transportable and flexible solution promotion campaigns.

loon will deliver a modern solution with low establishing costs compared to traditional solutions.

loon is a high quality concept with trained personell, always in loon outfits.

loon will contribute to increased sales to existing customers as well as attracting new.

loon will be a meeting place.

The overall quality control and technical support is performed by loonatics.

Market

Arenas in need of flexible solutions Arenas that are in need of new attractions

to meet customer demands. Events and stunts Primary market in the pilot phase are

alpine resorts in Norway There are approx. 40 resorts that fit our

target profile in Norway alone, with a total of 44 000 visitors per day

Facts about the Existing Services

Limited presence creates deadlocks in high season is often time consuming.

Low quality, little variation. Resorts lose sales in periods where the

existing restaurants and cafès cannot handle the demand.

loon Food and Beverage

Loon will of course have a modern coffee bar with the expected variety of coffee drinks and other hot beverages.

A selection of soft drinks and juices is also offered.

loon will serve food with short preparation time for quick breaks.

loon will focus on tasty and healthy food, based on the suvid consept.

Menus will be continuously developed by professional chefs according to trends and consumer demands.

Concept for Marketing

Scenario Multimedia Center integrated in the mobile cafè

through Partners, online and accessible for guests. Loon are in the process of developing a mobile

commerce campaign in collaboration with one of the mobile service providers in Norway.

The purpose is to get attention and increase the use of mobile phones as ”personal wallet”.

Ski-in ski-out area for on-the-fly ski grooming and a quick coffee. Of course you can pay with your mobile phone.

We intend to build this concept together with up-market partners. We will offer a range of high profiled products in collaboration with different Brands and the local sport stores.

Brand Design

Brand Coordinator: Geir HærgardExperience as strategic consultant and team leader from a.o. Razorfish and Union Design. Customer references include Spray, Solo, BikBok, aetat.no (2000 web), Aschehoug Forlag, Kreativt Forum and Kanal 24.

Design and branding team: Fitch NordicDesign and cobranding: Boris Iochev

Experience as head of Cobranding Design for Starbucks.

Design and cobranding: Bjørn Kulseth The last seven years Creative Leader in Union Design. Lead

designer in developing corporate profile programs for a.o. Aschehoug Forlag, Bibliotheca Alexandrina, Kanal 4, Music Export Norway and Norway 2000.

Brand Design Process

Involves an evaluation and further development of the loon concept.

Branding process includes Partner Strategy

Offering and services for the Franchise holders.

• Offering and services for the Public.

• Enviroment

Brand Strategy

loon is a platform for interaction with the consumer.

Keyword: Experience. Services offered is of great

importance. loon Partners will be offered a

role connected with the services loon provide.

loon is not just another arena to expose logos.

Opportunities for Partners

We offer partners the opportunity to join our promotions, games and activities.

Increased focus on brand and desired products.

Increased presence in the arenas. Association with a value-added consumer

services. Low cost and no crew.

Activity Plan

Aug – Nov Establish the network of sponsors, partners and suppliers, signed agreements

Okt - Nov Sign agreement with arenas for the prototype loon

Nov - Dec Production start loon Dec - Jan testing of first loon

Februar 7 Launch loon at Beitostølen skiresort

loon Partners

360 grader produktdesign

Management and Board

CEO: Cathrine Færden Director of Development: Tom Skullerud Brand Coordinator: Geir Hærgard Web Strategy: Lars Grini

Chairman of the board: Pål Sætre Board members: Lars Grini

Tom Skullerud