Presentation Kns
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Transcript of Presentation Kns
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Group Members
Burhan KamilArsalan MansoorAbdur Rehman SafderEhtisham Ahmed
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Can you resist this food?
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How about this one?
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Or these??
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What is so special about it….?
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It’s the chicken that you cant resist?
But is it that easy?• Compromising with the smelly market lane• Washing• Cleaning • Marinating• Cooking
And what if it still didn’t turn out the way it should be???
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Pakistan’s favorite chicken
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Now!!!!Watch this…..
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• K&N's - a founding pillar and beacon for Pakistan’s poultry industry - started in 1964 with a single minded objective of providing better nutrition for health and happiness of the nation.
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Quality is our first priority….• "we pamper our chickens", we really mean it.• Breeding farms are located in pure environment of
northern Pakistan• K&N's chickens really live on a healthy diet-one• HALAL slaughtered by hand strictly according to The
Shariah.• Sanitized refrigerated trucks to ensure
uncompromising quality control.
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Quality Assurance LaboratoryK&N's Poultry Diagnostic & Research Institute
• HACCP Ensures food-safety• ISO 9001:2000 Internationally recognized quality
management system,• HALAL HALAL slaughtered by hand strictly
according to The Shariah, by Darul-Ifta of Jamia Ashrafia and Jamia Naeemia
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GoalMake their product easily
available and affordable to every customer
• Mission“Safe and healthy chicken”
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Vision“Is to foresee a need to establish a poultry farm”
Objective“Their objective is to provide better nutrition
for health and happiness of the nation”
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HOW we make our products available for you………..
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Poultry Breeding
Hatching & Broiler
Growing
Feed milling
Poultry processing &
Ready to cook
products
Distribution System
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Marketing Mix- 4P’sProduct Categories of K&N’s
• Processed chicken• Ready-to-cook products• Fully cooked products• Deli Line Products
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• Ready-To-Cook Products
• Nuggets• Croquettes• Burger patties• Chicken tempura• Combo wings
• Kofta• Chapli Kabab• Hot tenders• Seekh kababs• Chunks
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Processed chicken 250 Standard Pack Economy Pack
Ready-to-cook products
140 370
Fully cooked products
140 370
Deli Line Products 145 275
PRICE
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Place:“Have several outlets and store in almost every
city of Pakistan”
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Promotion:Using several ways to communicate with the
customers. Advertisement on television, newspaper and magazines are their main sources.
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Strengths Self Production
Strong Supply
Product Nature
WeeknessesLess retail outlets
Pricing strategies
Societies division
Opportunities
Growing demand
Less Competitors
Threats
Chicken diseases.
SWOT
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Conclusion!!!
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Do not compromise on things you can’t resist….
We will take care of YOUR health, happiness & safety
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You don’t believe it Until you taste it..
Please have a bite
Thank You
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