Powered by,Dhrashti Trade link Pvt Ltd.

iFIRST-An All in one Advertising Platform

• Suggest me the Text you want to put here…..

The Concept

• “First of its kind concept in the subcontinent and

arguably in the entire world”

• Watch ads - earn bucks

• How do you do that ??

• Is there any market need ?

Market Analysis“In India there are 950 million mobile users and among them approx. 170 million uses smart phone and these numbers are increasing at the rate of approx. 25% per year. These users frequently suffer from slow and hanging operating systems of their smart phones, which in turn is attributed to increase in number of apps they have to download for their daily basic smart phone needs.

Mobile phone Users 950 millionSmart phone Users 170 millionIncrease rate 25%

Why iFIRST?The first revolutionary app which would save their much needed memory by providing utilities of several different apps on one single platformNo other app provides features of flexi-recharge or online shopping, without using any debit or credit cards or bank transaction as iFirst does.Users have to just view the ads, increase their mobile bucks and use them for quick recharge or online shopping.”

About the Company

A private Ltd. firm registered under company act 1956 in 2010 by director Mr. Hitesh shah along with Ms Alpa Shah and Mr Malay Thakar who meticulously spearheaded the company and continue to operate and help it grow towards launching innovative and functional products and services. Business philosophy: To create a symbiotic platform for marketers and advertisers and end consumers. Core competencies: Continuous innovation and increasing client database, concrete back-end support and dedicated servers leading to 100% zero down-time.

Dhrashti Tradelink Pvt Ltd.

More About iFIRSTIfirst is a unique concept based app letting users earn mobile bucks by simply viewing advertisements. It is designed and quality controlled by our in-house adept professionals.

It provides -Redeemable virtual money for-mobile and DTH recharge and facilities for various service providersE-shopping - popular ecommerce websitesNew product awarenessIt consists of features like Chat, email and entertainment as well

More About iFIRST

What about advertisers?Existing platforms for advertisers

Television FM

Print-mediaHoarding Social media

New Era of Advertisement

• iFIRST is the 1St app to take advertisement to this level

• This is a new platform for advertisers.

• DEDICATED ADVERTISING APP.

• You must have seen lot of ads in dating apps,

shopping apps, gaming apps.

• iFIRST has come up with an app ONLY for advertisement making

it a NEW PLATFORM altogether taking the ad industry to a new

level.

What’s in it for the ad agencies?• A new and unique media platform for promotion of the products

• Cost per view concept-every penny spent to be perfectly utilized as well

as tracked

• Near 100% viewing ratio

• Permission based & categorised advertising to particular target groups

• Comparatively low cost media promotion of their products

• Different tabs for various products focusing on specific target groups

• Individual advertisers are provided a unique login id facilitating direct

upload of ads

• Direct access to the end consumers

Features and benefits for advertisers• Unique feature of 100% viewership of the ads given by ad

agencies and hence highest gain as compared to any other media.

• HD video quality with CDN/cloud flare streaming technology where by videos will be distributed to the zonal servers and hence reducing the load for easy streaming and uninterrupted display of advertisement.

• Product providers can directly upload their Ads irrespective of their geographic location.

• iFirst will be the only and comparatively a very cost effective platform which would provide accurate end user report to the advertisers or agencies as compared to the existing platforms.

Features and benefits for advertisers• Filter options to get target audience- gender/age/geography

• Initially targeting teenagers, students and young professionals who are proactive on such portals and are eager to earn quick and easy money and moving slowly across all age groups.

• No specific social class or occupation is targeted for the use of this application.

• All income groups could be prospective users irrespective of Educational background.

• From small scale to large companies which needs to advertise their products.

Benefits to the end user• Nearly 100% reduction of monthly mobile expense of users

by means of Mobile Bucks.

• Ease of recharging mobile phone at any time of emergency by viewing ads and generating Mobile Bucks.

• Earn around INR 3-4k of virtual currency, redeemed for mobile recharge, e-shopping, DTH and mobile bills.

• Facility to redeem Mobile Bucks for shopping from popular e-shopping portals.

• Ease of using this unique app at own convenient time without bothering the other daily activities.

• No compulsion of sharing, referring or liking the commercials on social media for earning the Mobile Bucks provided by the app.

B2C Marketing PlanIn the initial stages prior to the launch, one to one marketing representatives will be trained and sent to malls, markets, universities and other Wi-Fi enabled public areas. They will explain and assist users to download the app, show them the utility and benefits and fill up a survey form by asking few simple questions.

Survey ReportWe had conducted an online survey through google and got results as below

Survey Report

Road Shows & Events40 major cities are targeted for Road Shows whereby our executives will reach each prospective user personally & show them the utility & benefits of this app.

Success ratio

Marketing days

No. of users

95% as per online survey

10 760,000

50% Suppose Expected

10 400,000

25% Suppose Expected

10 200,000

10% Suppose Expected

10 80,000

Road Shows & Events

Television Ad• Ads will appear in 5 major channels during prime time with 3

repeats in 2 hour time slot for 10 days• Depending on prime time TRP and above mentioned

repetition of ads, we could reach 1 Cr viewers per day

• Considering approx. 0.3% conversion ratio from TV ads, 3,00,000 users could be secured in 10 days.

Print Media• 7 days of cover page advertising in 2 English and 1 regional

language Newspapers in 3 metros and 2 major cities could make us reach at least 2.5 crores readers

• Considering approx. 1% conversion ratio, 250,000 users could be secured in 7 days of vigorous front page advertising.

• Hence, if we consider only the third criteria from Tablo marketing outcomes, total 750,000 users could be secured in above mentioned 10 days marketing plan.

Projected Users

Road Shows & Events

225000

News Papers Advertisements 225000

Audio Visual Ads, Media Coverage ,launch Event and Mobile Bucks Distribution

550000

Total 1000000

Authenticity?• All legal procedures have been completed.• Copyright, certificate of incorporation, service tax

registration and MOU

Pre-launch activity• We will show ads for free for first 3 days.• Advertisers can see how ifirst works and how they can see

the reports. • They can view full report of who has viewed their ads.