Presentation@ icickm 2013
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Transcript of Presentation@ icickm 2013
Innovating Corporate Management: Introducing Environmental Aspects to Design Activities
Eunika MERCIER-LAURENTKnowledge & Innovation Management
Research Center IAE Université Jean Moulin Lyon [email protected]
http://innovation-ecosystems.eu
October 24th ICICKM Eunika Mercier-Laurent
Agenda
• Context• Convergence (eco-design)• Conclusion & Perspectives
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Hunters &Gatherers
Hunters &Gatherers
AgriculturalEconomy
AgriculturalEconomy
IndustrialEconomy
IndustrialEconomy
KnowledgeEconomy
KnowledgeEconomy
Scarcity & Control
intangible
Evolution of Economy
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Intensive industrialization
• faster, cheaper, better (Hammer,Hershman)
• > relocation > transportation > unemployment >
• Economic and social crisis• Environmental disaster
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Developing countries
• Economic stability• Foreign investment • % Employment• Pollution ----Back to the 1960 ?
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Current trends in Europe
• Technological innovation• Eco-innovation (transport, energy…)• Social innovation• Sustainability & Corporate Social
Responsibility
Warning: traditional management methods
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Need
• Smart assistant for professionals involved in design
• and for SMEs
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ConvergenceEco-design
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Initial situation – 5D view
• Focus on sustainability aspects in product lifecycle and communication(1D)
Social
Environment
Culture
Technology = social networks
economy
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Balance in Innovation Ecosystems(5D)
Economy Culture
Society
Technology
Environment
© Eunika Mercier-Laurent
EnvironmentSociety
Culture
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Project objectives
• Help integrating environmental aspects into design and related activities
• Education of new attitudes• Simplify sustainability
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Smart eco-assistant
• For and with designer’s & SME• Connecting 3 management levels• Feedback flow• Simulation of impacts• Game – training and assistant
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Research method
• Convergence of focuses • Analysis of a Knowledge Flow and
intangibles• Assessment of the innovation
management• Needs discovery > Specifications >
scenarios > demonstration > test (QS & some selected SME IFTH)
• Feedback and improvement• Generalization (future project)
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Difficulties – 3 fields
• Sustainability – focus on intangible values
• Eco-design focus on norms and lifecycle• IT (weak beginning of 2D)
Role of KM
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Architecture
Tactics
Supports managers and experts toTask planning based on corporate strategy and
dynamic contextsSet up a roadmap to guide environmental actions
Supports top manager toEvaluate company progress
Optimize organizational capabilities and strategy
Supports collaborators to Analyze critical interactions within the
corporate function during the R&D processDevelop models of DIK flow between
activities
Strategy
Operations
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Exploration
• Top-down• Bottom-up• Middle-top-down
Feedback and influence
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Scenarios
• 2012 Feng Eco methods and toolsV1.pdf
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Innovation Ecosystems view
neads
Research K
KnowledgeModels &
Techniques
Support systems
Education & Training
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Impact of the project
• Integration of systematic innovation management
• Incremental Knowledge Management for supporting the process
• 5D of innovation (economic !!)
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Conclusions
• Way of thinking is the key of successful innovation
• Mental flexibility (capability to serve 2 goals)
• Collaboration instead of separation
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Conclusions & Perspectives
• KM is basic for successful innovation• ICT• Evolution of management method• Importance of fun --- Convergence 2
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Discusion
• What management method for sustainable business and planet ?
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What management?
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Innovation Ecosystems &KM
ChallengesSupport systems
KnowledgeModels
&Techniques
ComplexProblems
Users
Technology transfer
Feedback
© Eunika Mercier-Laurent, 2008
Environment
Education & Training 3W
Research
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Conditions for « surviving »
• 5D « glaces »• System & holistic thinking for problem
solving• Manage knowledge nurishing the
innovation process• ICT for creativity, simulation,
optimization, feedback, learning, Business Intelligence…
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Sustainable development
• Oxymoron• Is sustainability more important than
economy? (CSR)• Is it possible?• How?
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Innovation & Sustainable Development• Eco-innovation EU programhttp://ec.europa.eu/environment/eco-innovation/in-
action/index_en.htm
• Horizon 2020http://ec.europa.eu/research/horizon2020/index_en.cfm?p
g=h2020
• United Nationshttp://sustainabledevelopment.un.org
• Side effects:– Green business (solutions & labels…)– Green washing
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Innovation
• Idea to product• Idea to value• Idea to sustainable success of all
participants (E. Mercier-Laurent)• Creation, evolution, exchange and
application of new ideas into marketable goods and services for:
• the success of an enterprise• the vitality of a nation's economy• the advancement of society (D.Amidon, 1997)
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Innovation process