Presentation Guidelines

Presentation Guidelines

I. OPPORTUNITY

1: Market need •What problem does the product solve? •Is the solution to this problem based on an innovative product/technology/model? •Is the product indispensable for clients/customers?

2: Market and branch overview•Does the product fill a market niche? •What is the market size and what trends appear in the market? •What are the barriers to enter the market?

Presentation Guidelines

II. PRODUCT & TECHNOLOGY

3: Product description• How does the product/service work? Which of its features

will have a key value for the customers in the context of the identified problem?

• On which development stage is the project currently ? How much time do you need to launch the product on the market?

4: Technology/know-how• What are the technological risks connected to your

product/service development? • Are the ownership rights of the technology or know-how

protected?

Presentation GuidelinesIII. COMPETITION

5: Competition• Are there any existing substitute products? What are

they? • Describe the activity of the present or potential

competitors.

6: Competitive advantage• What is the competitive advantage of the product? • What are the advantages of the competitors? • What might be the reaction of competitors to your

product? How are you going to maintain your competitive advantage?

Presentation Guidelines

IV. BUSINESS MODEL & GO-TO-MARKET STRATEGY

7: Business Model• How is the company going to generate revenue and create

value? • Is substantial and quick growth of the enterprise possible (is

the model scalable)? • What are the key assumptions of the given business model?

8: Go-to-Market Strategy• What are the target groups? How are you going to reach

and attract customers considering distribution channels, product positioning, and pricing policy?

• Have relationships with potential customers already been established? If not, when do you plan to start?

Presentation GuidelinesV. TEAM & STRATEGIC PARTNERS

9: Team• Short team description, its strengths and competencies

(including both industry and startup experience ).• How long has the project been in development and what is the

degree of involvement of each team member ? • Is the team complete? If not, what are the team’s human

resources needs? 10: Partnerships• Is it crucial for the success of the project to establish

relationships with key strategic partners? If yes, with what kind of partners and have contacts already been established? If not, what is the strategy to establish them?

11: Mentors and Advisors• Please list your team’s mentors and/or advisors and provide

their Name and Affiliation.

Team Logo

Presentation GuidelinesVI. MILESTONES & FINANCIALS

12: Milestones• What are the project milestones? • What goals do you want to reach at each milestone?

13: Financial projection• What is the 5-year projection of income, expenses,

and profits in connection with the project milestones? • What is the team’s need for investment capital and

what are the prefered sources of its acquisition? What is the predicted time the investors will get their return?